Facebook Groups

What Everyone Ought To Know About Facebook Groups

Facebook groups have been around for a while now but in light of the changes announced by Mark Zuckerberg in January 2018, their popularity is on the rise as the focus returns to them as a marketing tactic for businesses. Facebook Groups are an incredible way of connecting with your customers. So what are they? In[…]

From Billboards To Buses, Marketing Is More Than Social Media!

Social media keeps us busy for a large proportion of our working week. As we looked at our blog posts we realised the subject has also dominated what we write about.   So we thought we would take the opportunity to share with you some of the other projects we have been working on over[…]

Facebook… it’s a piece of cake… Coventry Workshop…

Facebook is a powerful marketing tool for business owners. Running your own business and trying to keep up with the latest changes can often be time-consuming and frustrating.  Over the last few weeks, there have been many changes on Facebook which may have left you wondering what’s going on. Join us on Wednesday 7th February[…]

Facebook Page Changes… what does it mean and what can you do?

Facebook Page Changes   Facebook made a pretty big announcement last week. There is so much speculation about what will happen to organic reach for Facebook Pages. The news from Mr Zuckerberg is that he wants to focus on connecting people more! It’s important to Facebook that when people log on their experience is enjoyable. Some[…]

What the hell is a Hashtag?!

Everyone knows what a hashtag is, right? Wrong!   The definition of a hashtag is… A word or phrase preceded by a hash sign (#), used on social media, websites and applications especially Twitter & Instagram, to identify messages on a specific subject. Lots of businesses are using hashtags in their social media content but[…]

social media coventry

Social Media Coventry & Warwickshire

How To Make Social Media Work For You   The butcher, the baker, the candlestick maker, in 2018 all businesses need social media. We often get asked what types of businesses we work with. Our customers are often surprised when we say all types of businesses. The list below is just a snapshot… Pubs, preschool[…]

email list

10 Ways to Grow Your Email List

Winning Tactics for Growing Your Email List   We talk a lot about creating the right content for social media and building followers. Many businesses often forget the importance of their email list and email marketing. Getting an email address is vitally important to your business as it’s another way of communicating with your client.[…]

Instagram Stories

How We Got Started with Instagram Stories

Instagram now boasts a monthly active user total of 700 million (as of April 2017). The introduction of Instagram Stories has added a new dimension of storytelling to users. Behind the scenes snapshots like you’ve never seen before.   We are relatively new to Instagram from a business point of view, but we are now[…]

4 Reasons You Should Start a Blog for your Business

The words blog or blogging are banded around frequently and often even the thought of having a blog scares people. But if we take away the lingo a blog is just the sharing of news with your customers. So why should you start a blog for your business? A blog gives you a forum to[…]

Google My Business

How To Make Your Business Stand Out With Google My Business

Have you checked your Google My Business listing recently? In all honesty, we don’t find google the easiest platform to use.  However, as the most popular search engine, it simply cannot be ignored.  Not only that but it’s hugely important due to search engine optimisation, search engine marketing and how your business information appears across Google.[…]

Twitter Networking

Harness the Power of the Twitter Networking Hour

Twitter Networking Hour One of Twitter’s most powerful tools is the hashtag. From a simple hashtag many people have created Twitter chats. The chats can be about a certain topic or hobby but they can also be about a certain area of the country, and the area based ones are known as Twitter hours.  These[…]

Business goals for the rest of the year…

Do you set goals at the start of the year? Do you break those goals down throughout the year and assess whether you are on track? Many businesses struggle with this. It can be difficult to stop and take a look at your business when you are busy focusing on doing whatever it is that[…]

content creation

5 Ideas to help with creating content for your social media

Content Creation It’s nearly September!  Which means the retail Christmas count down has now started. We’ve been into several shops and spotted Christmas chocolates, cards and gifts already. So before we start thinking about Christmas, how about we just focus on September.  It’s the start of term for many Schools and Universities across the UK.[…]

Coventry Marketing Agency

Fight for the fairy tale, it does exist.

We’re nearing the end of the school holidays. Both of us have had plenty of time to rest, relax and reflect.  2017 has definitely been about putting ourselves out of our comfort zone. As our business has grown we’ve been presented with opportunities that have pushed us out of our comfort zones.  We both knew[…]

business awards

5 Things to do after attending a business awards event…

Business awards – have you been nominated? On the blog today we have a guest post from business adviser Karen Heap. We’ve known and collaborated with Karen on a number of projects recently. Orchard Business Development works with small and medium sized businesses to provide knowledge and understanding of how to run a business successfully. Whilst[…]

piece of cake marketing coventry

Life is about choices

Piece of Cake Marketing, Coventry. Schools out for Summer. As we enter the school holidays we thought it would be a great opportunity to share our “Why”. Why did we set up our business? The challenges we face over the school holidays and how we keep it all going. Let’s begin with a bit of background about us.[…]

3 Reasons why online reviews are important for your business

Customer reviews and testimonials are a great way for new customers to validate your work. We believe that no matter what type of business you have online reviews are highly important. Potential customers can use these reviews to help them make purchasing decisions Potential customers are influenced by positive reviews Potential customers trust customer reviews[…]

Celebrating Coventry with #Covhourlive

Coventry business networking #Covhourlive Coventry, we salute you! 29th June 2017 – what an evening! We celebrated our amazing City and the people and businesses who are working to help to make it great.   If you’re a local Twitter user you may have heard of the online networking hour #covhour. Every Thursday evening since[…]

Video marketing

We hate Video! We hate being on screen.

Video Marketing – what’s all the fuss! We’re always telling our customers that they need to embrace video. They need to use it in their social media and on their websites. However, we have a confession to make! When it comes down to it we don’t really like doing it ourselves. Actually, we hate the[…]

The Power of Social Media at Events and Exhibitions

Social Media at Events We had great fun last month working with Milo Bears who were exhibiting at This Morning Live in Birmingham. We were tasked with working on their social media during the actual event.     Founder Karen De Marco crafted the original Milo Bear for her grandson. This little bear was stitched together with[…]

Linking Social Media Accounts: What A Mistake!

We spend many hours training businesses on how to get the best out of their social media accounts. There are often similar questions, one of the most common that we come across is… “Is it ok to link my Facebook account to my Twitter and let it post automatically?” Our answer to this question is[…]


3 Ways to do video without actually having to be on screen yourself

Adding video to your social media There is absolutely no denying video should be an important part of your social media marketing strategy in 2017. The statistics show that on average videos on Facebook get 135% more organic reach in comparison to photos. Other statistics show that videos up to 2 minutes get the most[…]

Facebook advertising myths

Facebook Advertising Myths!

Facebook advertising myths!  Social media is changing the way we do business. It’s not a passing fad and it certainly isn’t just for kids.  Every major brand has embraced social media and they use it to reach people on an hourly basis. Social media isn’t just for big brands. We’re seeing some small to medium[…]

How to Spring Clean your Social Media

It’s Time to Give Your Social Media a Spring Clean The clocks have gone forward. The daffodils are in bloom and Coventry City win at Wembley, 30 years after FA Cup victory. We know that doesn’t have much to do with spring but we are immensely proud of the performance shown by our local football[…]

How to get the most out of your event hashtag

What is an event hashtag? We were extremely honoured to be asked to put together a social media plan for the team at Socially Shared for their Women In Business Conference.  The event was set to take place on Wednesday 8th March 2017 for International Women’s Day.   In the latter part of 2016, we[…]

Running your own business

Running your own business is like a game of snakes and ladders!

We’ve been networking quite a bit this year. We’ve spent a lot of time chatting with small business owners and it seems that many of us are experiencing the same challenges. Running your own business is like a game of snakes and ladders. We’ve mentioned it before but we believe that goal setting is so[…]

How well do you know your customer?

Know your customer and know them well. Ever heard of B2B, B2C or P2P? Better still, word of mouth? Back in my University days, I spent many hours learning the differences between Business to Business marketing and Business to Customer marketing.  However, things have changed a bit since then.  With the eruption of social media,[…]


25 Things you need to know about your Facebook Page

Finding Your Way Around Facebook: Some Tips and Tricks. Facebook is always changing. Whether it’s a layout amendment, an algorithm alteration or the introduction of a new feature, this social media platform never stands still. Whilst these changes are usually intended to make life easier, in the long run, we know it can be difficult[…]

outsource your social media

5 Reasons your business should outsource your social media marketing

Why outsource your social media marketing to Piece of Cake Marketing? There are many reasons why you may be thinking about outsourcing your social media marketing.  There are also many reasons why you’ve decided to do it yourself. Here’s why we think you should outsource your social media marketing and use our services.    […]

How to take the headache out of setting goals for your business

Start setting goals for your business today January, a time for reflection, planning and most importantly doing! Let’s talk about setting goals for your business. ‘Dream big. Start small. Act now’   Back in September we sat down and made our 90 day plans. These were a combination of business and personal goals. We’re pleased[…]


Pinterest – let’s talk business

Pinterest for Business You may be more familiar with Facebook and Twitter and how they can work for your business but have you ever thought about using Pinterest? Pinterest is a visual platform that allows users to create, share, save and pin to boards. Boards can relate to just about anything and are often used[…]

Google plus for business

Google plus – what’s all the fuss about?

Should I use Google plus for my business? Google plus or Google+ as it is more commonly known, the Marmite of social media networks. Whether you love it or hate it as a social media network you need to seriously consider having a basic presence.  We know what you’re thinking … another platform to manage![…]

5 Twitter changes

5 Twitter changes for 2016

One of the biggest challenges most businesses face is keeping up with the competition. In our work for our clients we spend much of our time on Social Media and these platforms develop and evolve quickly. We know it’s important to keep up with the latest changes and trends so that we can help our[…]

Instagram Hashtags

How many hashtags should I use on Instagram?

How many Instagram Hashtags should I use? Instagram was created by Kevin Systom and Mike Krieger.  The online mobile photo-sharing, video-sharing and social networking enables its users to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms. The network launched in October[…]

5 Facebook page changes for 2016

My Facebook Page changed again! Guess what … Facebook Business pages changed AGAIN.  If there is one thing we can guarantee when it comes to Facebook it’s this … it will always change.  As a business owner it’s therefore important to schedule in regular reminders to review and update your Facebook page.     Use[…]

goal setting

Goal setting

Goal setting for business ‘Our goals can only be reached through the vehicle of a plan, in which we must fervently believe, and upon what we must vigorously act. There is no other route to success’ Pablo Picasso September always feels like the half year point for us. It’s the start of the school year.[…]

email marketing

Email marketing – 7 reasons why we love it!

Email marketing As a business owner there are many marketing tools that you need to use to shout about your business. One of the most powerful tools you have is your email marketing list. Hopefully this list will be a combination of your enquiries and your previous and existing customers. Whichever category they fall into[…]

Kate Keene

Interview with Kate Keene

Just for fun we thought we would share some personal information.  Last week Kate interviewed Emma. This week it’s Kate’s turn to be in the hot seat. Name – Kate Rebecca Keene. Family Status – Married to Scott with 2 sons Charlie (8) and Archie (5). Something that people wouldn’t know about you – There was a[…]

Emma Kavanagh

Interview with Emma Kavanagh

Just for fun we thought we would share some personal information.  I’ve interviewed Emma and she will interview me for next week’s blog. Name – Emma Louise Kavanagh. Family Status – Married to Chris with 3 beautiful daughters Lola (7), Maiya (5) and Ava (1). Something that people wouldn’t know about you – I’m scared of roller[…]

How to run a competition on your Facebook Business Page …

Facebook competition rules. “You’ve got to be in it, to win it”. We’ve all heard it, the faithful old competition mantra spoken throughout the years. To win a prize in any competition you do, of course, have to take part. They used to be simple but, with the advent of social media, the rules have[…]

Marketing Strategy

Marketing Strategy vs Tactics – What’s the difference?

Marketing Strategy vs Tactics Do you know the difference between marketing strategy and tactics? When businesses approach us to talk about their social media presence on Facebook, Twitter, or even a blog, they often don’t realise that what’s actually posted is merely the icing on the cake. A strong social media presence is built on[…]

Facebook Advertising

Facebook Advertising Tips

Facebook Advertising – to boost or not to boost! A normal week here at Piece of Cake Marketing involves a great deal of content creation for Facebook. This type of content is known as organic. We create this content to gain free exposure for the business and to encourage customer engagement. In the last couple[…]

social media day 2016

Social Media Day 2016

Piece of Cake Marketing and Covhour celebrate Social Media Day Social Media plays a huge part in the lives of many people today. It has changed the way brands and people communicate and make decisions.  Social Media Day 2016 is on Thursday 30th June with events being held across the world. Mashable launched Social Media[…]

Business Mentor

Why spending money on Business Mentoring will make your business stronger

Business Mentoring A quote that sums up business mentoring … “It’s very hard to be successful without having a good mentor, it is essential to have someone you can look up to and emulate. Also, a mentor will show you the tricks and pitfalls of the game because they have likely already been around the[…]

social media content

15 social media content ideas

Social media content ideas to help you engage with your customers.   Social Media is big business. It’s therefore no surprise that social media content can become a headache for many businesses. We spend much of our week managing Facebook pages and Twitter accounts. We also spend lots of time creating content for businesses.  […]

LinkedIn profile image

Are you making this mistake with your LinkedIn Profile?

Getting the best out of your LinkedIn profile image. A couple of weeks ago we gave you some top tips on how to use LinkedIn for your business. One of the most important things about your LinkedIn profile is ensuring that you have a professional head shot. This week we hand over to photographer Kyra Williams[…]

Business Blog Tips

Wondering how to make your business blog rock? Read this!

Kate and I are very passionate about the benefits of a business blog.  Our goal is to post a new blog article on a weekly basis that provides useful information and that adds value to your business.  We don’t always achieve it and it’s not always easy but we’ve found a recipe that works for[…]


LinkedIn & Networking

LinkedIn and Networking go together like tea and cake. When it comes to business, you can’t beat meeting and talking to your latest contact face to face. But now you can maintain that connection online. Over the years, our love affair with social media has infiltrated our lives more and more. It’s not only Facebook[…]

print and design

Print and Design – 10 best practices.

Print and Design – 10 things to think about when designing a leaflet.   We talk to lots of clients about their Marketing activities.  One of the most popular choices in terms of marketing presence is Social Media. We are often asked if there is any point in traditional print and design marketing. The answer[…]

Facebook Pages

Facebook Pages – they’re a piece of cake.

4 things you might not know about Facebook Pages. Facebook … if there is one thing we can guarantee when it comes to Facebook Pages it’s this, things will always change.  Facebook are constantly testing and changing functions and their algorithm. This week we’ve had lots of people sending us emails with the same query,[…]

Instagram – 4 of our best business tips.

How to get the best out of your Instagram business account. If you’re over 20 then Instagram might be quite a new phenomenon to you. Instagram is a visual platform. As a business owner you need to think about your content as your shop window.  It is one of the first impressions visitors will get[…]


Facebook – How to promote your local business.

How to build a Facebook Page that brings you new business and creates a buzz about what you do. Facebook is a global phenomenon with over 1 billion users. For many it has become an essential part of everyday life. If you’re a business and not leveraging the power of Facebook, there are an awful lot[…]


Twitter : How to use it in business

How one trip to the supermarket turned into a rant about Twitter. As I stood in the queue at my local supermarket with my 2 boys recently, I noticed a well-known charity canvassing for donations. I listened carefully to their spiel, whilst trying to avoid eye contact, as they badgered people finishing their shopping. “Can[…]

Marketing Mix

Marketing Mix

Marketing Mix – 4 areas you need to think about when marketing your business. It won’t surprise you to know, that at Piece of Cake Marketing we believe the marketing mix is very important and if you think about it like baking a cake, you can create a beautiful recipe that your business can use[…]

Marketing Agency Coventry

Marketing Agency – Coventry

Piece of Cake Marketing – Coventry Well, where do we start? Okay, let’s start at the beginning. On a rather rainy day last Summer we took our children on a trip to Coombe Abbey Park, Coventry. There may have been some tea and cake involved too! In between feeding the ducks and climbing trees our[…]