In today’s digital era, video has emerged as a dominant force in the marketing landscape. It allows businesses to engage with their audience in a more personal and compelling way, building trust and showcasing expertise. By 2025, Cisco predicts video will represent 82% of all consumer internet traffic, highlighting its growing significance online.
Top tips for using your phone to create video content
If you’re looking to boost your sales and take your business to new heights, leveraging video content is a must. In this comprehensive guide, we’ll explore tips for creating captivating videos and how they can skyrocket your sales.
The Multiple Benefits of Video Marketing
Before diving into content creation tips, let’s review why video is a game-changer:
Building Deeper Connections – Video lets you put a human face to your brand, helping potential customers get to know, like and trust you on a deeper level.
Demonstrating Expertise – Video provides an opportunity to share your knowledge, experiences and thought leadership, establishing credibility.
Educating Customers – By addressing common questions and concerns, you position your business as a valuable resource worth turning to.
Increased Social Reach – Platforms like Facebook and YouTube prioritise video in algorithms, expanding your organic visibility and followers.
Higher Conversions – Viewers engage more deeply with video. This drives more on-site actions, lead generation sign-ups, purchases and other conversions.
Improved Comprehension – Videos communicate complex ideas more clearly and drive higher info retention compared to text alone.
Flexible Use – Video content can be repurposed across social posts, ads, landing pages, webinars, email campaigns and more.
For both B2C and B2B brands, video marketing done right delivers tremendous upside. Let’s look at how to produce quality videos that convert.
Shooting Video Marketing Content with Your Smartphone
With today’s smartphone cameras offering 4K video quality, you can produce professional-looking videos without expensive equipment. Follow these tips for creating stellar videos with your mobile device:
– Invest in a tripod for stability, smooth pans and hands-free operation. Look for compact options under £50.
– Always think about where the video will be used. Instagram Reels and TikTok prefer portrait orientation while some social platforms prefer horizontal, landscape orientation to avoid black bars on the sides after uploading.
– Use natural lighting during daylight hours. Avoid direct sunlight which creates harsh shadows. Face window light for a soft glow.
– For indoor shooting, add portable LED lights to evenly illuminate your face. Ring lights clip right onto phones.
– Frame shots in accordance with the rule of thirds – position your eyes/face about 1/3 down from the top. Leave some headroom.
– Film in quiet locations to minimise background noise. Use lapel mics for better sound quality.
– Keep videos concise at 1-3 minutes max, unless creating tutorials or long-form content.
– Use editing apps to splice together clips, add graphics/text, adjust colour and light, add intros/outros, etc. Check out CapCut & InShot on your mobile phones. Great for on the go editing. Here’s an example of a voice over video we created using CapCut.
– Re-film segments that need polishing. Shoot bite-sized clips for flexibility in post-production.
With practice, you can self-produce professional-grade videos that represent your brand well. Let’s now shift our focus to content strategy.
Creating Compelling, Valuable Video Marketing Content
Production quality aside, your video content itself needs to captivate viewers and provide value. Here are proven principles to guide creation:
– Focus on helpful educational content, not salesy product pitches. Teach, inform and entertain your audience.
– Tailor topics and messaging to pain points and interests of your specific audience personas. Hyper-target content.
– Structure videos clearly with an introduction, key insights and clear conclusion with a call to action.
– Blend in b-roll footage and visuals relevant to your narration to amplify engagement.
– Share tips, behind-the-scenes looks, use case examples, expert interviews, interesting stats – make it worth watching.
– Feature real customers describing their positive experiences using natural testimonials.
– Monitor viewer drop-off rates. Adapt if interest falls off at certain points of your videos.
– Promote your videos across all marketing channels – website, social media, emailers, paid ads, etc.
– Analyse performance metrics to refine topics, thumbnails and messaging based on highest traction.
By focusing on value, relevance and crisp formatting, you grab attention in an increasingly video-centric world.
Ready to Amplify Your Reach with Strategic Video Marketing?
If you’re ready to leverage video content to boost your sales and dramatically expand your audience, Piece of Cake Marketing can help. Our team specialises in crafting strategic, results-driven video marketing plans tailored to your specific business goals and audience.
Don’t leave the power of video untapped. Let’s connect to discuss how compelling video content can captivate your audience and add a lucrative new dimension to your marketing. Call Emma on 07799626332 or email hello@pieceofcakemarketing.co.uk today to get started – first video consultation is on us! The opportunities of the video marketing age are endless. Let’s realise them together and take your business to the next level through creative visual storytelling.