First things first, stop with the hard sell!
Use social media to make sure everyone knows who you are and what you do and then put out content that’s going engage your target audience. Yes, they need to know what is on offer but that isn’t all that you should do.
What is happening across the various social media channels in 2020
Over 2.3 billion people use Facebook in any given month. In a recent survey 2/3 of Facebook users across all countries surveyed say they visit the page of a local business at least once a week.
Video is still king.
People come to Facebook to connect with friends and businesses. It’s just like the yellow pages used to be.
Join local groups and promote your business and events but also help other people.
Twitter has 145 million daily active users. Tweets with hashtags get the most engagement. But, pro tip from Twitter: use only one or two because if you use more, engagement declines again.
Tweets with video get 10x more engagement.
Twitter is about community. If you can find an active networking hour and you are a local business – you’ve hit gold.
LinkedIn has seen the biggest changes over the last year. Long gone are the days of it being a stuffy business to business (B2B) platform where you upload your CV.
Connect with people and talk, it’s not just about B2B on this platform. It’s also not saturated just yet – so you may find you get greater engagement than some of the other (noisier) social media platforms.
1 Billion people use Instagram every month. The gender mix of users is pretty equal on Instagram. Roughly 52% female 48% male.
How-to tutorials are the most popular form of Instagram video content. Think about what kind of fun, quick, easy-to-implement instructions related to your business or niche you could convert into a short Instagram video.
In a recent survey, 46% of people say they made a purchase online or offline after seeing a product or service on Instagram.
General Top Tips
All the algorithms like video, but make sure it’s meaningful.
Get the most out of everything you do. Create a blog and post it on your website, take snippets and post on social media platforms, upload to Google my Business. Repurpose continually!
Remember social media is a two-way communication tool. Engage with your audience, if they comment on your posts talk back to them.
You don’t have to spend huge amounts to get a good result using Facebook advertising. It is more expensive than it used to be but if you are targeted and learn from everything you do you can create some great noise about your business.
Social Media shouldn’t be your only marketing tactic and it shouldn’t define your marketing strategy. Look at your business and create a strategy and then your social media will form around that.
Have you got a creative block? Do you need someone to help with content creation for your social media? Our social media content creation prices start from £99 per platform. Complete social media management services are available on request.
If you are looking to plan your social media more effectively and you would like more ideas. Take a look at our downloads and templates package.