MARKETING
It's a piece of cake!
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Our Services
Which part of the marketing mix are you missing?
Marketing
These days the focus tends to be on online marketing and it’s easy to forget about the important offline marketing practices that should underpin it. It’s like baking a cake – you need all of the correct ingredients. We focus on the whole marketing recipe for your business.
Social Media
Not sure what to say on social media? We can put together a comprehensive content schedule that will encourage your audience to interact with your accounts and build a community around your business.
Training
We provide group social media training sessions and 1-2-1 training sessions on all social media platforms that can be tailored to your specific needs. Over the past 3 years, we have provided training to over 100 business owners on Facebook, Facebook advertising, Twitter, Instagram and MailChimp email marketing.
Our Team
Is your business in need of some marketing inspiration?
Kate Keene
Emma Kavanagh
what our clients say
LATEST NEWS
Find out what we've been cooking up at Piece of Cake Marketing.
Social Media Content Ideas for April
April showers bring forth May flowers (Proverb) We do hope so! And of course the weather will be unpredictable – there’s the Easter Holiday in April for the weather to mess with our plans! Expect the unexpected, take an umbrella with you everywhere and get prepared for the school holiday. With that in mind, let’s talk[…]
Marketing Content Ideas for March
Marketing Content Ideas for March Suddenly, the days are getting longer and flashes of colour are brightening the gardens and hedgerows. March is truly a month of change with spring officially starting on 20th, it brings a feeling of hope and relief that shorts and t-shirts weather is on its way. There are[…]
A One Page Marketing Plan That Your Business Can Actually Use
Marketing Strategy On A Page… What is your main business aim for this year? How do you plan to achieve your aim? You may have some really amazing plans for the year but without a plan how are you going to make sure you achieve all that you need to? ‘A goal[…]
February Content Ideas You’ll Love
The shortest month of the year is always a month of hope – Spring is edging into sight, early bulbs are poking up through the earth and daylight hours are definitely getting longer. It may be cold and frosty but there are changes afoot. There will also be an influx of pregnancy announcements in your[…]
Happy Birthday to us…
Piece of Cake Marketing Coventry celebrates 3 years As they say “time flies when you are having fun” and the 3 years since we created Piece of Cake Marketing have certainly flown. The last 3 years have been full of joy, laughter, excitement, fear, anxiety, frustration, cake, tea and prosecco! It has been a real[…]
Are you Snapchat happy?
•THE FRIDAY FIZZ• Our top picks from the world of marketing and social media. A new study from Snapchat on our emotional relationship with various apps shows 95% of users feel happy when using the app and see it as a place to be silly and playful; Instagram and YouTube come out on top for[…]
Marketing Content Ideas To Get Your January Jumping!
After the noise and activity of December, January can feel like a cold, wet slap in the face – the weather is generally a bit grey and everyone is a few pounds heavier than they were a few weeks ago. Fear not though, this is the moment to shine through the gloom and beam some[…]
What Is A Marketing Funnel And How Does It Work?
We’ve been talking a lot recently about our own strategy and our marketing funnel. We, therefore, thought this was a perfect opportunity to write a blog on the subject. What is a marketing funnel? How can you use a marketing funnel in your business? A marketing funnel is best described through the graphic[…]
December Marketing Ideas
8 Ways To Make Your Business Stand Out This December You’re going to hear and read the words ‘overwhelming’, ‘don’t know where to start’ and ‘not enough time in the day’ a lot – and probably feel those sentiments too. December is a frenetic, tunnel-visioned month – everything is focussed on 25th of December.[…]
Networking with Covhourlive
We talk a lot about the importance of Twitter networking hours and how we personally use them in our own marketing strategy. We love taking part #Covhour which takes place every Thursday evening 8-9pm. #Covhour was created by Jo Brooks 5 years ago, she runs it week in week out for the love of our[…]
Remember , Remember These Content Marketing Ideas for November
Ideas For Content in November Remember, remember the 5th of November… well, that’s a good place to start for content ideas in the eleventh month. So straight off the back of Hallowe’en, Guy Fawkes or Bonfire night presents opportunities. Whether you want to educate on the history, remind everyone to stay safe or join in[…]
How To Make Your Product or Service Stand Out With Offline Marketing
We spend lots of our time and energy supporting clients with their online marketing, but what about offline marketing? Having a purely online marketing strategy is very one dimensional and means that you might miss out on opportunities. Online platforms are fairly noisy so it might help you stand out from your competitors to consider[…]
The difference between Facebook Ads and Google Ads
Facebook Ads vs Google AdWords Hunter vs Poacher Are you wondering how to spend your marketing budget to get the most bang for your buck? In this day and age, the marketing world is noisy and busy, but you still need to get your message across to your customer. Two forms of online advertising[…]
October Tricks and Treats for your Content Marketing
Ideas for content marketing in October With half term, Hallowe’en and a wide variety of awareness days, October has a variety of connections for content ideas. Which is great as you’re probably preparing your Christmas posting behind the scenes. Here are some themes and topics you could use to create content for your social media[…]
How To Get Your Audience To Know, Like And Trust You!
Ephemeral content sounds more like an infection or an illness than a marketing term. In fact, it’s the term being used for the newest form of content to hit our screens, the type that only lasts 24 hours. ’Ephemeral content is short-lived, and the longest it can last is 24 hours. After that, it disappears[…]
Fall Into September With These Content Ideas
Ideas For Content In September September can feel like a ‘serious’ month – kids starting/back to school, the next public holiday is Christmas, the weather starts to cool and change, Christmas party planning starts… with no specific (UK) anniversaries or notable dates, hooks for content are a little more challenging. But we like a challenge![…]
Fall In Love With Twitter
Not sure about the power of Twitter? Kate has been a Twitter lover for a lot longer than me, I was much later to the party but I am well and truly a convert now. Over my last 2 years of tweeting, I have made lots of contacts and some true friendships have also[…]
Is Traditional Marketing Dead?
When we first meet with a client we talk about their business, their ideal customer, their goals. Many obsess over social media, which platforms they should be on, should they do video. Often the conversation will lead to this one question… “should I bother with traditional marketing?” “Is traditional marketing dead?” Here’s what[…]
3 Simple Social Media Tips
Social media provides a great opportunity for small businesses to promote themselves to a wide audience of potential customers. With more than 1 billion people on Facebook, 336 million active users on Twitter and 1 billion on Instagram you don’t want to be missing out on these communication channels. But before kick-starting your social media[…]
Referral Marketing Explained
Referral Marketing So if 2016 was about content marketing and 2017 saw the rise of Influencer marketing, 2018 will be about referral marketing. So what is referral marketing? ‘Simply put, referral marketing is spreading the word about a product or service through a business’ existing customers, rather than traditional advertising. Word-of-mouth marketing, which occurs when[…]
Guide to Daily Hashtags
Daily Hashtags Hashtags are all about reaching a wider audience and are not used to best potential time and time again on Twitter. Think of it as putting a category on your tweet – making it easy for users to find content related to a specific topic. Also, tweets with hashtags have two times more[…]
Women In Business Conference 2018
Attendee Kate Owen shares her experience… After a number of working years, and attending many conferences, it’s easy to be a bit cynical about what new experience you might encounter at a business gathering. Talks, updates, upcoming technology changes, the dreaded networking… if you come away with one or two takeaways that you remember six[…]
Who Puts The Cake Into Piece of Cake Marketing?
Marketing Coventry Nearly 3 years ago we decided to create our Marketing Agency. At this point, we started the long discussion about what we should call ourselves. The inspiration for Piece of Cake came from a blog post that Kate had written in her previous business. We felt it was a good fit and an[…]
How To Boost Your Sales With Video
Top tips for using your phone to create video content How do you feel about video? By video we mean you being on video and talking directly to the camera. According to Cisco by 2020, 80% of all consumer internet traffic will be video. The benefits of video for your business are[…]
Spring Clean Your Branding
Clean up your branding for Spring There is nothing quite like a good old fashioned Spring clean. We like to have our house in order. It makes it easier to get through the hectic week if we know where to find things and there is a feeling of order. It is no different for your[…]
Should your marketing just be about social media?
Should your marketing strategy just include social media? The answer is NO! Social media is merely the cherry on the cake in terms of your marketing strategy. More often than not businesses contact us to discuss their social media strategy. We need to be more consistent with our social media. We need to increase engagement[…]
What Everyone Ought To Know About Facebook Groups
Facebook groups have been around for a while now but in light of the changes announced by Mark Zuckerberg in January 2018, their popularity is on the rise as the focus returns to them as a marketing tactic for businesses. Facebook Groups are an incredible way of connecting with your customers. So what are they? In[…]
From Billboards To Buses, Marketing Is More Than Social Media!
Social media keeps us busy for a large proportion of our working week. As we looked at our blog posts we realised the subject has also dominated what we write about. So we thought we would take the opportunity to share with you some of the other projects we have been working on over[…]
Facebook Page Changes… what does it mean and what can you do?
Facebook Page Changes Facebook made a pretty big announcement last week. There is so much speculation about what will happen to organic reach for Facebook Pages. The news from Mr Zuckerberg is that he wants to focus on connecting people more! It’s important to Facebook that when people log on their experience is enjoyable. Some[…]
What the hell is a Hashtag?!
Everyone knows what a hashtag is, right? Wrong! The definition of a hashtag is… A word or phrase preceded by a hash sign (#), used on social media, websites and applications especially Twitter & Instagram, to identify messages on a specific subject. Lots of businesses are using hashtags in their social media content but[…]
Gratitude 2017
How is 2017 nearly over already? It has been a great year for us. So many wonderful things have happened and yet we often find ourselves grumping about the minor details. We are very critical of ourselves. Constantly challenging each other, could we do that better, what could we change if we did that again?[…]
Social Media Coventry & Warwickshire
How To Make Social Media Work For You The butcher, the baker, the candlestick maker, in 2018 all businesses need social media. We often get asked what types of businesses we work with. Our customers are often surprised when we say all types of businesses. The list below is just a snapshot… Pubs, preschool[…]
10 Ways to Grow Your Email List
Winning Tactics for Growing Your Email List We talk a lot about creating the right content for social media and building followers. Many businesses often forget the importance of their email list and email marketing. Getting an email address is vitally important to your business as it’s another way of communicating with your client.[…]
How We Got Started with Instagram Stories
Instagram now boasts a monthly active user total of 700 million (as of April 2017). The introduction of Instagram Stories has added a new dimension of storytelling to users. Behind the scenes snapshots like you’ve never seen before. We are relatively new to Instagram from a business point of view, but we are now[…]
4 Reasons You Should Start a Blog for your Business
The words blog or blogging are banded around frequently and often even the thought of having a blog scares people. But if we take away the lingo a blog is just the sharing of news with your customers. So why should you start a blog for your business? A blog gives you a forum to[…]
How To Make Your Business Stand Out With Google My Business
Have you checked your Google My Business listing recently? In all honesty, we don’t find google the easiest platform to use. However, as the most popular search engine, it simply cannot be ignored. Not only that but it’s hugely important due to search engine optimisation, search engine marketing and how your business information appears across Google.[…]
3 Steps To Get Your Business Ready for Christmas
Is your business ready for Christmas? Many businesses will find that having a Merry Christmas will lead to a great New Year. Are you ready for this busy and profitable period? In retail, the lines and ranges will have been picked well over 6 months ago but it isn’t only retail businesses that[…]
Harness the Power of the Twitter Networking Hour
Twitter Networking Hour One of Twitter’s most powerful tools is the hashtag. From a simple hashtag many people have created Twitter chats. The chats can be about a certain topic or hobby but they can also be about a certain area of the country, and the area based ones are known as Twitter hours. These[…]
Business goals for the rest of the year…
Do you set goals at the start of the year? Do you break those goals down throughout the year and assess whether you are on track? Many businesses struggle with this. It can be difficult to stop and take a look at your business when you are busy focusing on doing whatever it is that[…]
5 Ideas to help with creating content for your social media
Content Creation It’s nearly September! Which means the retail Christmas count down has now started. We’ve been into several shops and spotted Christmas chocolates, cards and gifts already. So before we start thinking about Christmas, how about we just focus on September. It’s the start of term for many Schools and Universities across the UK.[…]
Fight for the fairy tale, it does exist.
We’re nearing the end of the school holidays. Both of us have had plenty of time to rest, relax and reflect. 2017 has definitely been about putting ourselves out of our comfort zone. As our business has grown we’ve been presented with opportunities that have pushed us out of our comfort zones. We both knew[…]
5 Things to do after attending a business awards event…
Business awards – have you been nominated? On the blog today we have a guest post from business adviser Karen Heap. We’ve known and collaborated with Karen on a number of projects recently. Orchard Business Development works with small and medium sized businesses to provide knowledge and understanding of how to run a business successfully. Whilst[…]
Life is about choices
Piece of Cake Marketing, Coventry. Schools out for Summer. As we enter the school holidays we thought it would be a great opportunity to share our “Why”. Why did we set up our business? The challenges we face over the school holidays and how we keep it all going. Let’s begin with a bit of background about us.[…]
3 Reasons why online reviews are important for your business
Customer reviews and testimonials are a great way for new customers to validate your work. We believe that no matter what type of business you have online reviews are highly important. Potential customers can use these reviews to help them make purchasing decisions Potential customers are influenced by positive reviews Potential customers trust customer reviews[…]
Celebrating Coventry with #Covhourlive
Coventry business networking #Covhourlive Coventry, we salute you! 29th June 2017 – what an evening! We celebrated our amazing City and the people and businesses who are working to help to make it great. If you’re a local Twitter user you may have heard of the online networking hour #covhour. Every Thursday evening since[…]
We hate Video! We hate being on screen.
Video Marketing – what’s all the fuss! We’re always telling our customers that they need to embrace video. They need to use it in their social media and on their websites. However, we have a confession to make! When it comes down to it we don’t really like doing it ourselves. Actually, we hate the[…]
The Power of Social Media at Events and Exhibitions
Social Media at Events We had great fun last month working with Milo Bears who were exhibiting at This Morning Live in Birmingham. We were tasked with working on their social media during the actual event. Founder Karen De Marco crafted the original Milo Bear for her grandson. This little bear was stitched together with[…]
Linking Social Media Accounts: What A Mistake!
Linking your social media accounts is one of the biggest mistakes you can make! Everyone wants to take the easiest, most time-efficient option when it comes to social media and who can blame you there is so much to do in your business and life that from time to time you need some short[…]
3 Ways to do video without actually having to be on screen yourself
Adding video to your social media There is absolutely no denying video should be an important part of your social media marketing strategy in 2017. The statistics show that on average videos on Facebook get 135% more organic reach in comparison to photos. Other statistics show that videos up to 2 minutes get the most[…]
Facebook Advertising Myths!
Facebook advertising myths! Social media is changing the way we do business. It’s not a passing fad and it certainly isn’t just for kids. Every major brand has embraced social media and they use it to reach people on an hourly basis. Social media isn’t just for big brands. We’re seeing some small to medium[…]
5 Apps we can’t live without in 2017
Apps to make your life easier! Last year we wrote our most popular blogs 6 Apps we can’t live without. As you know we love a good App. We use them on a daily basis to help us with everything from content creation to organising the weekly food shop. Take a look and give[…]
How to Spring Clean your Social Media
It’s Time to Give Your Social Media a Spring Clean The clocks have gone forward. The daffodils are in bloom and Coventry City win at Wembley, 30 years after FA Cup victory. We know that doesn’t have much to do with spring but we are immensely proud of the performance shown by our local football[…]
How to get the most out of your event hashtag
What is an event hashtag? We were extremely honoured to be asked to put together a social media plan for the team at Socially Shared for their Women In Business Conference. The event was set to take place on Wednesday 8th March 2017 for International Women’s Day. In the latter part of 2016, we[…]
Running your own business is like a game of snakes and ladders!
We’ve been networking quite a bit this year. We’ve spent a lot of time chatting with small business owners and it seems that many of us are experiencing the same challenges. Running your own business is like a game of snakes and ladders. We’ve mentioned it before but we believe that goal setting is so[…]
How well do you know your customer?
Know your customer and know them well. Ever heard of B2B, B2C or P2P? Better still, word of mouth? Back in my University days, I spent many hours learning the differences between Business to Business marketing and Business to Customer marketing. However, things have changed a bit since then. With the eruption of social media,[…]
25 Things you need to know about your Facebook Page
Finding Your Way Around Facebook: Some Tips and Tricks. Facebook is always changing. Whether it’s a layout amendment, an algorithm alteration or the introduction of a new feature, this social media platform never stands still. Whilst these changes are usually intended to make life easier, in the long run, we know it can be difficult[…]
5 Reasons your business should outsource your social media marketing
Why outsource your social media marketing to Piece of Cake Marketing? There are many reasons why you may be thinking about outsourcing your social media marketing. There are also many reasons why you’ve decided to do it yourself. Here’s why we think you should outsource your social media marketing and use our services. […]
How to take the headache out of setting goals for your business
Start setting goals for your business today January, a time for reflection, planning and most importantly doing! Let’s talk about setting goals for your business. ‘Dream big. Start small. Act now’ Back in September we sat down and made our 90 day plans. These were a combination of business and personal goals. We’re pleased[…]
Pinterest – let’s talk business
Pinterest for Business You may be more familiar with Facebook and Twitter and how they can work for your business but have you ever thought about using Pinterest? Pinterest is a visual platform that allows users to create, share, save and pin to boards. Boards can relate to just about anything and are often used[…]
5 Twitter changes for 2016
One of the biggest challenges most businesses face is keeping up with the competition. In our work for our clients we spend much of our time on Social Media and these platforms develop and evolve quickly. We know it’s important to keep up with the latest changes and trends so that we can help our[…]
How many hashtags should I use on Instagram?
How many Instagram Hashtags should I use? Instagram was created by Kevin Systom and Mike Krieger. The online mobile photo-sharing, video-sharing and social networking enables its users to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms. The network launched in October[…]
5 Facebook page changes for 2016
My Facebook Page changed again! Guess what … Facebook Business pages changed AGAIN. If there is one thing we can guarantee when it comes to Facebook it’s this … it will always change. As a business owner it’s therefore important to schedule in regular reminders to review and update your Facebook page. Use[…]
Goal setting
Goal setting for business ‘Our goals can only be reached through the vehicle of a plan, in which we must fervently believe, and upon what we must vigorously act. There is no other route to success’ Pablo Picasso September always feels like the half year point for us. It’s the start of the school year.[…]
What a difference a year makes!
A year on … We can hardly believe it but it has been a year since we had our first conversation about starting a business together! A lot has happened since that school holiday trip to the park with our brood of kids. We thought it was therefore a great opportunity to look back at[…]
6 Apps we can’t live without …
Useful Business Apps Here at Piece of Cake Marketing we love a good App. We use them to save us time and in some cases money. The ones we’ve discovered have been recommended to us by friends and colleagues. It can be difficult to know which ones will work for your business. The only real[…]
Email marketing – 7 reasons why we love it!
Email marketing As a business owner there are many marketing tools that you need to use to shout about your business. One of the most powerful tools you have is your email marketing list. Hopefully this list will be a combination of your enquiries and your previous and existing customers. Whichever category they fall into[…]
Interview with Kate Keene
Just for fun we thought we would share some personal information. Last week Kate interviewed Emma. This week it’s Kate’s turn to be in the hot seat. Name – Kate Rebecca Keene. Family Status – Married to Scott with 2 sons Charlie (8) and Archie (5). Something that people wouldn’t know about you – There was a[…]
Interview with Emma Kavanagh
Just for fun we thought we would share some personal information. I’ve interviewed Emma and she will interview me for next week’s blog. Name – Emma Louise Kavanagh. Family Status – Married to Chris with 3 beautiful daughters Lola (7), Maiya (5) and Ava (1). Something that people wouldn’t know about you – I’m scared of roller[…]
How to run a competition on your Facebook Business Page …
Facebook competition rules. Update November 2018 “You’ve got to be in it, to win it”. We’ve all heard it, the faithful old competition mantra spoken throughout the years. To win a prize in any competition you do, of course, have to take part. They used to be simple but, with the advent of social media,[…]
Marketing Strategy vs Tactics – What’s the difference?
Marketing Strategy vs Tactics Do you know the difference between marketing strategy and tactics? When businesses approach us to talk about their social media presence on Facebook, Twitter, or even a blog, they often don’t realise that what’s actually posted is merely the icing on the cake. A strong social media presence is built on[…]
Facebook Advertising Tips
Facebook Advertising – to boost or not to boost! A normal week here at Piece of Cake Marketing involves a great deal of content creation for Facebook. This type of content is known as organic. We create this content to gain free exposure for the business and to encourage customer engagement. In the last couple[…]
Why spending money on Business Mentoring will make your business stronger
Business Mentoring A quote that sums up business mentoring … “It’s very hard to be successful without having a good mentor, it is essential to have someone you can look up to and emulate. Also, a mentor will show you the tricks and pitfalls of the game because they have likely already been around the[…]
15 social media content ideas
Social media content ideas to help you engage with your customers. Social Media is big business. It’s therefore no surprise that social media content can become a headache for many businesses. We spend much of our week managing Facebook pages and Twitter accounts. We also spend lots of time creating content for businesses. […]
Are you making this mistake with your LinkedIn Profile?
Getting the best out of your LinkedIn profile image. A couple of weeks ago we gave you some top tips on how to use LinkedIn for your business. One of the most important things about your LinkedIn profile is ensuring that you have a professional head shot. This week we hand over to photographer Kyra Williams[…]
Wondering how to make your business blog rock? Read this!
Kate and I are very passionate about the benefits of a business blog. Our goal is to post a new blog article on a weekly basis that provides useful information and that adds value to your business. We don’t always achieve it and it’s not always easy but we’ve found a recipe that works for[…]
LinkedIn & Networking
LinkedIn and Networking go together like tea and cake. When it comes to business, you can’t beat meeting and talking to your latest contact face to face. But now you can maintain that connection online. Over the years, our love affair with social media has infiltrated our lives more and more. It’s not only Facebook[…]
Print and Design – 10 best practices.
Print and Design – 10 things to think about when designing a leaflet. We talk to lots of clients about their Marketing activities. One of the most popular choices in terms of marketing presence is Social Media. We are often asked if there is any point in traditional print and design marketing. The answer[…]
Facebook Pages – they’re a piece of cake.
4 things you might not know about Facebook Pages. Facebook … if there is one thing we can guarantee when it comes to Facebook Pages it’s this, things will always change. Facebook are constantly testing and changing functions and their algorithm. This week we’ve had lots of people sending us emails with the same query,[…]
Networking for your small business
The word Networking used to fill me with dread! Everybody was telling me I needed to do it for my business. It’s not who you are, it’s who you know, apparently. I felt nervous about going alone and not knowing anyone and I felt I would struggle as I am not naturally a sales person.[…]
Facebook – How to promote your local business.
How to build a Facebook Page that brings you new business and creates a buzz about what you do. Facebook is a global phenomenon with over 1 billion users. For many, it has become an essential part of everyday life. If you’re a business and not leveraging the power of Facebook, there are an awful lot[…]
Twitter : How to use it in business
How one trip to the supermarket turned into a rant about Twitter. As I stood in the queue at my local supermarket with my 2 boys recently, I noticed a well-known charity canvassing for donations. I listened carefully to their spiel, whilst trying to avoid eye contact, as they badgered people finishing their shopping. “Can[…]
Marketing Mix
Marketing Mix – 4 areas you need to think about when marketing your business. It won’t surprise you to know, that at Piece of Cake Marketing we believe the marketing mix is very important and if you think about it like baking a cake, you can create a beautiful recipe that your business can use[…]
Marketing Agency – Coventry
Piece of Cake Marketing – Coventry A marketing recipe for success. Well, where do we start? Okay, let’s start at the beginning. On a rather rainy day in the Summer of 2015, we took our children on a trip to Coombe Abbey Park, Coventry. There may have been some tea and cake involved too! In between[…]