We are always looking for something to discuss on our social media and bank holidays give us opportunity to talk to our customers.
Not only do Bank Holidays provide you with an opportunity to connect with your audience on a more personal level, but they also offer the chance to boost your brand’s visibility and engagement on social media.
In this blog, we’ll explore a range of creative social media content ideas tailored for UK bank holidays.
What Bank Holidays are there in the UK?
In the United Kingdom, there are eight recognised bank holidays in a typical year. The specific dates for these holidays can vary slightly from year to year, as some are set on specific weekdays, while others are determined by a fixed date. Here are the common bank holidays in England & Wales –
New Year’s Day – January 1st
If January 1st falls on a weekend, the holiday may be observed on the following Monday.
Good Friday – The Friday before Easter Sunday
The date varies each year since it is based on the Christian calendar.
Easter Monday – The day following Easter Sunday
This is a moveable holiday, usually observed on the first Monday after Easter Sunday.
Early May Bank Holiday – The first Monday in May
This holiday provides a long weekend at the beginning of May.
Spring Bank Holiday – The last Monday in May
Another opportunity for a long weekend in the late spring.
Summer Bank Holiday – The last Monday in August
This is the last holiday before the autumn season.
Christmas Day – December 25th
If Christmas Day falls on a weekend, the holiday may be observed on the following Monday.
Boxing Day – December 26th
If December 26th falls on a weekend, the holiday may be observed on the following Tuesday.
Bank Holidays in Scotland
New Year’s Day – January 1st (or 2nd if January 1st falls on a weekend).
2nd January – January 2nd (if New Year’s Day is observed on January 2nd, then January 3rd is also a holiday).
Good Friday – The Friday before Easter Sunday.
Easter Monday – The day following Easter Sunday.
Early May Bank Holiday – The first Monday in May.
Spring Bank Holiday – The last Monday in May.
Summer Bank Holiday – The first Monday in August.
St. Andrew’s Day – November 30th. (It’s not a bank holiday but a national holiday celebrated in Scotland with some public sector workers having the day off.)
Bank Holidays in Northern Ireland
New Year’s Day – January 1st (or 2nd if January 1st falls on a weekend).
St. Patrick’s Day – March 17th (or the nearest Monday if it falls on a weekend).
Good Friday – The Friday before Easter Sunday.
Easter Monday – The day following Easter Sunday.
Early May Bank Holiday – The first Monday in May.
Spring Bank Holiday – The last Monday in May.
Battle of the Boyne – July 12th (celebrated on July 12th or the nearest Monday).
Summer Bank Holiday – The last Monday in August.
Christmas Day – December 25th (or 26th if December 25th falls on a weekend).
Boxing Day – December 26th (or 27th if December 26th falls on a weekend).
It’s worth noting that there can be variations in holiday names and dates for specific regions or local authorities, so it’s always a good idea to check with your local government or employer for the most accurate and up-to-date information regarding bank holidays.
Bank Holiday Marketing Ideas
1. Celebrate the Occasion
A straightforward but effective approach is to create content that directly celebrates the holiday. Whether it’s Easter, Christmas, or a lesser-known bank holiday, acknowledging the occasion by posting themed content, greetings, or well-wishes is a great way to show your brand’s human side. Share festive images, illustrations, or even short videos to capture the holiday spirit.
2. Run Contests and Giveaways
Bank holidays are the perfect time to run contests and giveaways. Encourage your audience to participate by offering prizes or exclusive discounts. For instance, you could host an Easter egg hunt contest on Easter Monday, with clues and hidden eggs leading to exciting rewards. Contests and giveaways not only boost engagement but also create a sense of excitement and anticipation.
3. Share Bank Holiday Tips and Advice
Position your brand as a helpful resource by sharing tips, advice, and useful information related to the holiday. For example, on a summer bank holiday, you could offer travel tips or share advice on making the most of a long weekend. By providing valuable insights, you become a trusted and informative voice in your niche.
4. Showcase Customer Stories
Use bank holidays as an opportunity to showcase customer stories or success stories. Share testimonials, reviews, or user-generated content that highlights how your products or services have enriched the holiday experiences of your customers. It not only reinforces your brand’s credibility but also fosters a sense of community.
5. Create Bank Holiday-Themed Videos
Video content is a powerful tool on social media. Create engaging holiday-themed videos that captivate your audience. For instance, you could produce a short video demonstrating a holiday recipe, showcasing a festive product, or sharing a behind-the-scenes look at your brand’s holiday preparations. Videos are more likely to grab your audience’s attention and encourage sharing.
6. Highlight Special Offers and Promotions
Use bank holidays as a reason to offer special promotions, discounts, or exclusive deals. Let your audience know about these offers through eye-catching graphics, engaging captions, and clear call-to-actions. This not only drives sales but also generates buzz around your brand during the holiday season.
7. Educate and Inform
Leverage bank holidays to educate your audience about relevant topics. For instance, on a financial-themed holiday, you could share tips on smart budgeting or investing. By providing valuable information, you not only position your brand as an industry authority but also establish trust with your audience.
8. Highlight Local Events
If your business is involved in a local community, share information about local events, celebrations, or activities happening on the bank holiday. Promote local initiatives and encourage your audience to participate. It’s a great way to support your community and connect with local followers.
9. Share Fun Facts and Trivia
Create engaging and shareable content by sharing fun facts, trivia, or historical information related to the bank holiday. This type of content is not only interesting but also encourages sharing and interaction as your audience may want to share their own knowledge or experiences.
10. User-Generated Content Campaigns
Encourage your audience to share their holiday-related experiences or stories. Create a branded hashtag for the holiday and ask your followers to use it when posting their content. Share some of the best user-generated content on your own profile to foster a sense of community and celebrate your customers’ experiences.
Bank Holidays are A Golden Opportunity for Businesses to Shine on Social Media
In conclusion, UK bank holidays are golden opportunities for businesses to shine on social media. By incorporating these creative content ideas into your social media strategy, you can build stronger connections with your audience, boost engagement, and ensure your brand is an integral part of their holiday experiences. So, whether it’s a summer escape or a festive celebration, make the most of these bank holidays to enhance your social media presence and create memorable moments with your followers.
Working with Piece of Cake Marketing
Are you looking to enhance your marketing and social media presence? We’ve got you covered. Drop us an email at hello@pieceofcakemarketing.co.uk and let’s discuss how we can help you in taking your business to new heights.
Whether you need guidance on developing a comprehensive marketing strategy or require hands-on support with social media management, we can help. We understand the unique challenges and opportunities that business owners face when it comes to marketing and we’ll tailor our approach to meet your specific needs.
Don’t miss out on the chance to attract more customers, build a strong online reputation and grow your business.
