How to generate social media content.
The festive season is upon us and as business owners it often leaves us with a lot less time than in other months, so we’re here early giving you a helping hand in terms of social media content for the month of December; helping you stay persistent and consistent during the most wonderful (and busiest) time of the year.
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National Days For December
All Month – Decembeard
1st – Advent
1st-7th – Anger Awareness Week
1st – World Aids Day
1st – Tree Dressing Day
2nd – 8th – National Grief Awareness Week
4th – Small Business Saturday
5th – International Volunteer Day
6th – St Nicholas Day (Christian)
10th – Human Rights Day
10th – Save the Children’s Christmas Jumper Day
21st – Winter Starts
24th – Christmas Eve
25th – Christmas Day
26th – Boxing Day
31st – New Years Eve
Social Media Content Ideas for December
The last month of the year is super easy and super hard for social media content. You may have products to promote – with a bit of tinsel, and promises to deliver before Christmas, you’ll get your brand out there.
What’s more difficult is the fact that nearly EVERYONE is doing the same thing! So how do you combat that? Unless you have the budget of John Lewis… well, it’s best to let the big brands do what they do best (but obviously check them out and see what you can make your own!), and in the meantime focus on content that will really help your consumers at this time of year. Think about their pain points and how your service or product can overcome this; a great example of this is ‘delivered in time for 25th December’. You will know what your “opening” hours are and when the latest date is that you can realistically be sending out items for guaranteed arrival – and that could be a great selling point. We believe there will be two types of shopper this year. Those who have done it early as they fear there will be a shortage of the things we have come to know and love. Then there will still be many people who leave it until the last minute to buy Christmas presents.
On a personal note, we loooove companies that offer to wrap items that are gifts! Lazy, we know, but our Aunty Gill won’t know that I didn’t wrap her gift this year…
Whether it be as simple as updating your header images with a Christmassy look, creating an advent calendar of special offers, or competition for users to share photos with you, there are so many ways to integrate Christmas into your social spaces as much or as little as you want.
Therefore, let’s just accept that Christmas will dominate the conversation in December, but there are other things to include in your social media content marketing.
Health & Wellbeing Content Ideas for December
Human Rights Day is the 10th this month. A day dedicated to the celebration of the day in 1948 in which the United Nations General Assembly adopted the Universal Declaration of Human Rights. Over the years, the amount of activity revolving around human rights has grown tenfold.
World Aids Day is on the 1st of December. There are some great resources and social media infographics on their website to share and show support to help raise awareness.
National Grief Awareness Week runs from the 2nd-8th of this month and whilst the awareness event is always something of importance, for over a year everyone has had to deal with grief in everyday life due to the effects of Covid and other illnesses.
Anger Awareness Week runs from the 1st-7th December- timed for the run up to Christmas where stress can peak. Anger Awareness Week brings awareness to the increase in uncontrolled rage and its contribution to domestic violence, youth crime, prison sentences, classroom disturbances and stress related illnesses and encourages individuals, schools and the workplace to recognise the causes and symptoms of anger and provides information on counselling services and coping strategies aimed at defusing difficult situations and challenging behaviour. Can you share a wellbeing quote, give 5 tips to stay calm, relaxation activities or just a break in their social media feeds from the stresses of the season?
Fun Content Ideas for December
Fancy sporting a new look this month? The Decembeard annual sponsored beard grow is back for the month of December! All across the country men will be putting away the razors and growing beards for December to raise awareness and money to support our vital research and lifesaving work to stop bowel cancer. Whether you’re new to facial fuzz or an experienced beard grower it’s easy to join in; just clean shave on 30th November and watch your beard blossom. Already bearded? Ditch or dye your beard for December and get sponsored to sport a new look for the month.
Save the Children’s Christmas Jumper Day on the 10th is a fun and engaging way of connecting with your audience. Post a picture of your outfit, do you go tacky or subtle, ablaze in lights or sporting a big red pompom for a nose. Whatever you do it gives you the opportunity to share your personality with your audience. There is no surprise that posting a picture of yourself gains more engagement and interaction than any other post when it comes to business. We will live by the saying ‘People buy from people’. It doesn’t matter if you’re working from home or you work in a factory with your teammates – don a jumper, share a selfie, make a donation and get involved!
Festive Content Ideas for December
The 1st is Tree Decorating Day, a chance to gather the community and celebrate the role that trees have in our local environment and across the world. It’s possibly a bit niche, but if the environment, community, and elements of faith play a part in your business, there could be opportunities here.
In years gone by the second Saturday in December is the most popular day to buy a real Christmas Tree and that’s the 11th this year, however, we anticipate that people will go earlier this year. Do you have a delivery company, and could team up with a local nursery to deliver people’s trees? Can you offer advice on how to keep your tree healthy and fresh for the next 3 weeks? Do you prefer a real tree or a fake one? Did your cat climb up your tree last year?
Do we even need to tell you the date for Christmas Day?! It’s the 25th, as is the same as every year and of course, social media will be teeming with the standard ‘Merry Christmas’ Posts. You may be surprised to know, that depending on your audience Christmas Day is, in fact, not the best time to post with the aim of engagement. Most people aren’t on social media until later in the day as the morning is spent with family and friends, opening presents, drinking bucks fizz too early and celebrating the day in their own traditions.
The days between Christmas and New Year, when no one knows what day or time it is, can be filled with suggestions of what to do with leftovers, memes of how it’s okay to eat Quality Street and turkey from the same plate, and inspirational quotes on how to cope with family invading your space.
Boxing Day is of course, the next day, if you’re an estate agent or landlord, Boxing Day is the day with most searches taking place on sites like Rightmove… Boxing Day Sales begin early in the morning and run all day, if you’re releasing any offers why not try to release your deals early and gather some interest before the madness begins.
New Year, new you? What advice can you offer for those who are embarking on new adventures or challenges? What are your aspirations for 2021? And don’t forget to replace any Christmas themed headers or profile images on your social spaces before twelfth night!
Social Media Content Ideas for Business in December
LinkedIn’s 19th Birthday is on the 28th December; founded back in 2002 LinkedIn (launched in May 2003) quickly became the go to place to businesses and individuals to turn to for a social media platform aimed at professionals. Throughout the life span of LinkedIn the platform has changed considerably compared to the original idea and has become more individual based as opposed to a business only area.
Following the business-related topic, are you a small business yourself or do you support local, shop small or can you recommend a business that not many people know about? Shoutout to your friends, suppliers and other small business friends and help them in their journey too. There will be many posts about small businesses today, but that’s even more reason to get involved. One of the highlights of the December calendar is Saturday the 4th – Small Business Saturday. You can register and advertise your small business on their site. Encourage customers to visit your store, wear your products, write a review… they are all great. Beat the drum about why small businesses matter, who do you buy from and how do you support other small businesses. There’s also a bus tour, and they are broadcasting interviews with people on Facebook Live. Share your plans with the Small Business Saturday team and they’ll give you a shout out on social.
5th December is International Volunteer Day. Do you use volunteers? Ask them why they volunteer and share a short video or image with their quote. Have you volunteered during the pandemic? Tell us your story! Volunteering is so beneficial personally, in the community, and for charities that it’s definitely worthy content if you have any experience to share.
We try to stay on top of our monthly social media marketing ideas blogs, releasing them in advance to help you plan ahead of time, so take a look at our other blogs across the year to help you gain ideas and inspiration to include in your marketing for your business.
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If you feel you need more inspiration, feel free to look at our blog Social Media Post Ideas For Business