As we say farewell to summer, we welcome a new season ablaze with colour.
However, we understand that with shorter days and longer nights, people will be saddened as holiday memories begin to fade.
As business owners, you need to think about how you can re-energise your customers with vibrant images and new ideas.
The good news is our monthly social media marketing ideas blogs are here to help you do just that.
Helping you to stay on top of trends, up to date with events, and aware of National Days, you can continue to get involved, boost engagement, and reach as many people as possible.
All the details and information below show what’s up and coming and what we have to look forward to this month, and if you need more ideas to help when you have a creative block, download our 30 FREE SOCIAL MEDIA IDEAS pdf today.
National Days for September
All month – Organic Month, World Alzheimer’s Month, Bear Necessities Month
2nd – 8th – Know your Numbers Week – #knowyournumbers
4th – 19th – Scottish Food & Drink Fortnight – #storiestosavour
5th – International Day of Charity – #internationaldayofcharity
6th – Read a Book Day – #readabookday
6th – 15th – Heritage Open Days – #HODs
8th – International Literacy Day – #internationalliteracyday #literacy
8th – Great North Run – #greatnorthrun
8th – National Video Game Day – #nationalvideogameday
10th – World Suicide Prevention Day – #creatinghopethroughaction #WSPD2023 #Worldsuicidepreventionday
11th – 17th – Sexual Health Week – #SHW23 #PublicHealth
13th – Roald Dahl Day – #roalddahl #whatareyoureading
13th – National Doodle Day – #nationaldoodleday
14th – International Quiet Day
15th – International Day of Democracy – #internationaldayofdemocracy #democracyday
15th – 22th – National Eczema Week – #therealexcema
16th – 22nd – Jeans for Genes Week – #JeansForGenes #TeamDenim
17th – Chinese Moon Festival – #ChineseMoonFestival #midautumn #mooncakesfestival
18th – National Fitness Day – #FitnessDay
19th – International Talk Like a Pirate Day – #TalkLikeAPirateDay
20th – 6th Oct – British Food Fortnight – #LoveBritishFood
21st – International Day of Peace – #peaceday
21st – World Alzheimer’s Day – #WorldAlzheimersMonth #WorldAlzheimersDay
22nd – World Car Free Day – #CarFreeDay #WorldCarFreeDay
22nd – Autumn Starts – #Autumn #Fall #AutumnDays
23rd – 29th – Organ Donation Week – #organdonation
24th – Worlds Biggest Coffee Morning – #macmillancoffeemorning #worldsbiggestcoffeemorning #macmillancancersupport
24th – 30th – Migraine Awareness Week – #letsbeatmigraine #migraineawarenessweek
26th – European Day of Languages – #coeEDL
27th – National Teaching Assistants Day – #NationalTADay
29th – World Heart Day – #WorldHeartDay
30th – National Sporting Heritage Day – #NSHD2023
Please note some dates will vary slightly between US and UK time zones.
Social Media Content Ideas For September
While August is a naturally slower month in terms of national day, September offers a jam-packed four weeks of celebratory days and pre-organised occasions for you to get your teeth stuck into!
The most relatable content to feature across your social media this month is, of course, the return to school. No matter what your industry, you will be able to relate to someone somewhere. For example, can you offer any last-minute supplies, or do you know where parents and carers can get the best deal on school clothing – clothing that lasts longer than a couple of wears? Alternatively, if you don’t have specific products and services to showcase that may apply to those in the ‘back to school’ audience, maybe you could offer them some freedom from all the school-related posts by giving them a giggle, sharing a gif, a funny quote, or a meme?
We know, all too well, that the build-up to September sees parents running around getting prepared, trying to persuade their children that school will be fun after a summer of swimming, footy, family time, and a whole host of everything else in between! They will be trying to do the last-minute errands to replace the trousers that no longer fit due to growth spurts or finding the latest trending lunch box that their tiny humans have said they must have! Our advice…try to feed some humour into your content, help provide space, and give people a break from all the panic about returning to school.
Health and Wellbeing Content Ideas For September
September is home to a range of health-related awareness events across the whole month, so this is a perfect time to pick one or two to get involved with and share throughout your social media platforms. It’s always wise to highlight why you have chosen a particular awareness day to show your audience you’re not just filling a gap! For example, Vascular Disease awareness, Blood Cancer & Childhood Cancer, Urology, and World Alzheimer’s Month run from the 1st of September to the 30th.
Continuing with the health topic, Migraine Awareness Week also features from the 24th- 30th, and the organisation Migraine Trust has many ways for you to get involved and join the campaign. National Eczema Week falls on the 15th-22nd, followed by Jeans for Genes Week 16th – 22nd, and World Heart Day appears on the 29th of September this year. In addition, World Suicide Prevention Day is held on the 10th and showcases the worldwide commitment to `create hope through action. `
The World’s Biggest Coffee Morning with Macmillan Cancer Support falls on the 24th and this year will you be baking brownies or a delicious lemon drizzle to share? The World’s Biggest Coffee Morning is a wonderful opportunity to get involved and post about how you are supporting a great cause. Make sure to upload and share your pictures of the best-baked goods, a photo of the whole team, and even the amount you raised. Be part of the conversation and let others find you using the hashtag #MacmillanCoffeeMorning.
Food and Drink Content Ideas For September
We welcome autumn on the 22nd of September this year, bringing with it the Harvest Festival running into October. Harvest time typically features feasting with family and the public, sharing foods from the season, and watching the trees change to their autumn shades of colour.
This makes it the perfect time to share your homegrown crops, favourite recipes, best places to go for local produce, or even visit a pick-your-own farm. Share your experiences during Harvest and really get involved and feel the community spirit.
Organic month also begins again in September, a month-long campaign to raise awareness of the numerous benefits of organic food and farming, including supporting biodiversity and wildlife, helping to tackle climate change, highlighting the highest animal welfare standards, and, ultimately, showcasing food as it should be. Can you recommend any organic food products or restaurants? Share them across your social channels!
Scottish Food & Drink Fortnight begins on the 4th and runs to the 19th of September; British Food Fortnight follows on the 20th of September to the 6th of October. Oh, and don’t forget the hashtags, #storiestosavour, #LoveBritishFood
Sports Content Ideas For September
September sees National Fitness Day taking place on the 18th where people from all backgrounds and abilities come together to take part in fun activities in a bid to promote a positive outlook on exercise and encourage more people to get fit and healthy.
Showing how sport and fitness can boost our mood, behaviour, and wellbeing we also support National Sporting Heritage Day on the 30th of September, highlighting the history of sport in the UK and some of our greatest achievements.The Great North Run is also taking place on the 8th of September, where thousands of determined and dedicated runners get ready to make their way through the streets of the Northeast – making this the World’s biggest half marathon and raising millions for good causes.
Fun Content Ideas For September
Arrr, me, hearties, it’s International Talk Like a Pirate Day on the 19th of September, a day to remember not to get thrown overboard, but instead, a day to remember to post something silly and fun, something that makes your content smile.
With a lot of awareness days announced and taking place it’s important to pick the days that your audience can really relate to; you won’t reap any benefits from filling in the spaces in your content with meaningless national days and events if it doesn’t relate or connect with your audience in some way or another.
National Doodle Day falls on the 13th of September in the UK and is a day where we see a whole host of famous faces pick up their pens, pencils, and paints to support people affected by epilepsy. All their doodles will then be available to buy in an online auction in support of the worthy cause. Read a book day begins on the 6th and is closely followed by Roald Dahl Day on the 13th, celebrating the birthday of one of the world’s best storytellers. It’s a great event to get involved in, especially if your business revolves around children. Can your audience name their favourite story or name the characters in a picture? What book would you recommend?
Content Ideas For September
Did you know the most popular birthday in the UK is the 26th of September? Do you share this birthday, or do you know someone that does?
Chinese Moon Festival, or Mid-Autumn Festival, falls on the 17th and embodies harmony and reunion in the form of the round moon. World Car Free Day on the 22nd will see towns and cities worldwide, allowing people to experience streets free from traffic. It’s a great chance to re-imagine our streets around people. Will you be attending a meeting on foot or walking to your workplace?
It’s also International Day of Charity on the 5th. Does your business give back to charity, or have you taken part in a fundraising activity that you can share with your audience? It’s a fantastic way of showing a more in-depth and personal side to your business, especially when highlighting why you have chosen a specific charity to support.
Autumn begins again on the 22nd, bringing us cooler temperatures, shorter days, longer nights, and the transition from summer to winter. What is your favourite season? Which season is best suited to your products? Think about if your business will benefit from the colder weather and warrant more sales and use it to your advantage.
National Sporting Heritage Day is the 30th and can help your organisation find new audiences, celebrate sporting pioneers, and inspire a generation. Can you get involved by attending an event in your local area or by engaging with the hashtag #NSHD2023 and exploring the conversations within?
And… we hate to mention the ‘C’ word, but September is probably the time that you will be beginning to think about Christmas in your day-to-day business activities – don’t forget to include this in your digital/social presence too. Think back to last year. Were there posts that worked well last Christmas, or did time slip away to include social in your plans? For example, if you want a video created, that takes time and organisation and if you’re going to use professional assistance for asset creation (like videographers), remember they book up well in advance of December, so start your planning now and don’t miss the opportunities that Christmas and the New Year bring.
Social Media Housekeeping
Marketing is all about staying persistent and consistent; keeping up with trends, events, and national days across the month in your social media marketing helps you remain seen, ensuring that when someone does need your products and services, you’ll be easier to find when the time is right.
Having continuous, relevant, and engaging content is the best way of increasing your engagement, improving your SEO, and ultimately making it easier for people to find you.
We stay on top of our monthly social media marketing ideas blogs, releasing them in advance to help you plan. Make sure to check out our other blogs across the year to help you gain ideas and inspiration to include in your marketing for your business.
Do you monitor your social media statistics?
Likes and follows are great for your self-esteem, but if you’re not getting sales, it can feel like you’re shouting into the abyss leaving you incredibly frustrated.
How can you get a positive return on your investment?
The simple answer is to create content that is valuable to your audience.
Nobody likes wasting their time, so if your social media content offers advice, benefits, and solutions for your customer, they will keep coming back for more.
Do you want to increase your likes, follows, comments, AND sales?
Then look at your social media posts and start thinking about your content from the point of view of your audience.
Why should they buy your services or products?
Our Social Media Essentials membership was designed to help business owners like you find the resources you need to smash your social media goals.
As part of this membership, we will provide ideas and support in the form of a monthly Zoom call, a private Facebook group, as well as editable Canva templates.
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