As we say farewell to summer, we welcome a new season ablaze with colour. With shorter days and longer nights people will be saddened as holiday memories begin fade away.
As business owners you need to think about how you can re-energize your customers with vibrant images and new ideas.
We like to think these monthly social media marketing ideas blogs are useful, keeping up with trends, events, and National days to continue to get involved and reach as many people as possible. So, what do we have to look forward to this month? Find the details below. If you need more ideas to help when you have a creative block, download our 30 FREE SOCIAL MEDIA IDEAS pdf.
National Days for September
All month – Organic Month, , World Alzheimer’s Month
2nd – National Doodle Day
5th – 20th – Scottish Food & Drink Fortnight
5th – International Day of Charity
5th – 10th – Migraine Awareness Week
6th – Read a Book Day
9th – 18th – Heritage Open Days
10th – World Suicide Prevention Day
10th – Chinese Moon Festival
11th – Great North Run
13th – Roald Dahl Day
13th – 18th – National Eczema Week
14th – International Quiet Day
15th – International Day of Democracy
16th – National Teaching Assistants Day
17th – 2nd Oct – British Food Fortnight
19th – International Talk Like a Pirate Day
19th – 25th – Jeans for Genes Day
19th -25th – Organ Donation Week
21st – International Day of Peace
22nd – Autumn Starts
22nd – World Car Free Day
24th – 1st Sexual Health Week
26th – Most Popular Birthday
29th – World Heart Day
30th – National Sporting Heritage Day
30th – Worlds Biggest Coffee Morning
Social Media Content Ideas For September
Whilst August is a naturally slower month in terms of national days and events September offers a jam-packed month for days and events for you to get your teeth stuck into!
The most relatable content to feature across your social media this month is, of course, the return to school. No matter what your industry is, you will be able to relate to someone. Can you offer any last-minute supplies or know where to get the best deal on school wear that will last longer than a couple of wears? If you don’t have products and services to showcase that may apply to those in the ‘back to school’ audience, then you could offer them some freedom from all the posts by giving them a giggle; share a gif, a funny quote, or a meme.
Parents will be running around getting prepared, trying to persuade their children that school is going to be fun after a summer of swimming, football, and anything else they have been getting up to! They will be trying to do the last-minute errands to replace the trousers that no longer fit due to growth spurts and to find the latest trending lunch box that their tiny humans have said that they just must have! Try to get some humour in your content to give people a break from all the panic about returning to school.
Health and Wellbeing Content Ideas For September
September is home to a range of health-related awareness events across the whole month, so this is a perfect time to pick one or two to get involved with and share throughout your social media platforms. It’s always wise to highlight why you have chosen a certain awareness day to your audience so you’re not just filling a gap! Vascular Disease awareness, Blood Cancer & Childhood Cancer, Urology and World Alzheimer’s Month runs from the 1st to the 30th.
Continuing with the health topic, Migraine Awareness Week features from the 5th– 10th and the organisation migraine trust has many ways for you to get involved and join the campaign. National Eczema Week falls on the 13th-18th, Jeans for Genes Week 19th – 25th and World Heart Day appears on the 29th . World Suicide Prevention Day is held on the 10th and showcases the worldwide commitment and action to prevent suicides.
The World’s Biggest Coffee Morning with Macmillan Cancer Support falls on the 30th. Will you be baking brownies or lemon drizzle to share? It’s a wonderful opportunity to get involved and post about how you are supporting the great cause. Share an image of the best baked goods, a picture of the whole team or the amount you raised, and make use of the hashtag #MacmillanCoffeeMorning to get involved in the conversation and let others find you!
Food and Drink Content Ideas For September
We welcome autumn in on the 22nd and that brings with it the Harvest Festival running in October. Harvest time typically features feasting with family and the public, sharing foods from the season. Share your homegrown crops, favourite recipes, best places to go for local produce or visit a pick-your-own farm. Share your experiences during Harvest and really get involved and feel the community spirit.
Organic month also begins again in September, a month-long campaign to raise awareness of the many benefits of organic food and farming, including supporting biodiversity and wildlife, helping to combat climate change, highest standards of animal welfare and ultimately, food as it should be. Can you recommend any organic food products or restaurants, share them across your social channels!
Scottish Food & Drink Fortnight begins on the 5th and runs to the 20th, British Food Fortnight follows after on the 17th September – 2nd October.
Sports Content Ideas For September
In football England will host Germany as part of their Nations League campaign on the 26th as part of the squad’s preparation for the 2022 FIFA World Cup in Qatar. The 10th will see England facing South Africa at the Kia Oval in the 3rd day of their test match.
More sporting events this month are the BMW PGA Championships, running from the 8th-11th for all the golf enthusiasts.
The Great North Run is being held on the 11th where 57,000 determined and dedicated runners make it the World’s biggest half marathon raising millions for good causes.
Fun Content Ideas For September
Arrr me hearties, it’s International Talk Like a Pirate Day on the 19th. Don’t get thrown overboard! Every day is an awareness day for something, so it’s important to pick the ones that your audience can really relate to, you won’t reap any benefits to filling in the spaces in your content with meaningless national days and events if it doesn’t relate to your audience in some way or another.
National Doodle Day falls on the 2nd, where a whole host of famous faces will pick up their pens, pencils, and paints to support people affected by epilepsy. All their doodles will then be available to buy in an online auction in support of the worthy cause.
Read a book day begins on the 6th and is closely followed by Roald Dahl Day on the 13th, celebrating the birthday of one of the world’s best storytellers. It’s a great event to get involved in especially if your business revolves around children. Can your audience name their favourite story or name the characters in a picture?
Content Ideas For September
Did you know the most popular birthday in the UK is the 26th, do you share this birthday, or do you know someone that does?
Chinese Moon Festival, or Mid-Autumn Festival, falls on the 10th and embodies harmony and reunion in the form of the round moon. World Car Free Day on the 22nd will see towns and cities around the world allow people to experience streets free of traffic. It’s a great chance to re-imagine our streets around people. Will you be attending a meeting on foot or walking to your workplace?
It’s also International Day of Charity on the 5th. Does your business give back to charity or have you taken part in a fundraising activity that you can share to your audience? It’s a fantastic way of showing a more in depth and personal side to your business; especially when highlighting why you have chosen a specific charity to support.
Autumn begins again on the 22nd and brings us cooler temperatures, shorter days, longer nights, and the transition from summer to winter. What is your favourite season? Which season is best suited to your products? Think about whether your business will benefit from the colder weather and warrant more sales and use it to your advantage.
National Sporting Heritage Day is the 30th and can help you organisation find new audiences, celebrate sporting pioneers, and inspire a generation. You can get involved by attending an event in your local area or by engaging with the hashtag #NSHD2022 and exploring the conversations within. This year’s theme is ‘Celebrating diversity in sport.’
And… we hate to mention the ‘C’ word, but you will be thinking about Christmas in your day-to-day business activities – don’t forget to include that in your digital/social presence too. Think back to last year, were there posts that worked well last Christmas, or did you run out of time to really include social in your plans? If you want a video created, for example, that takes time and organisation. And if you want to use professional assistance for asset creation (like videographers) they book up well in advance of December, so start your planning now and don’t miss the opportunities that Christmas and the New Year brings.
Social Media Housekeeping
Marketing is about staying persistent and consistent; keeping up with the trends, events, and national days across the month in your social media marketing helps you remain seen, ensuring that when someone does need your products and services, you’ll be easier to find when the time is right.
Blogging is a simple way of improving your SEO score and makes it easier for people to find you. It’s also a terrific way to stay active and seen across your social media accounts. If blogging is something you struggle with or you just don’t have the time to create an engaging post, we can help you by creating one for you for just £199.
We stay on top of our monthly social media marketing ideas blogs, releasing them in advance to help you plan, so look at our other blogs across the year to help you gain ideas and inspiration to include in your marketing for your business.
Do you monitor your social media statistics?
Likes and follows are great for your self-esteem, but if you’re not getting sales, it can feel like you’re shouting into the abyss and leave you frustrated.
How can you get a return on your investment?
The simple answer is to create content that is valuable to your audience.
Nobody likes wasting their time, so if your social media content offers advice, benefits, and solutions for your customer then they’re going to keep coming back for more.
Do you want to increase your likes, follows, comments, AND sales?
Then look to your social media posts and start thinking about your content from the point of view of your audience.
Why should they buy your product or service?
The Social Media Essentials membership was designed to help business owners like you find the resources you need to smash your social media goals. In our club we will provide ideas and support in the form of a monthly zoom call, private Facebook group and editable Canva templates.
The fee is £49 a month.