Unlocking TikTok SEO: A Guide to Boosting Your Content’s Visibility

TikTok has emerged as a major player within the arena of digital marketing. With over 1 billion monthly active users and a unique, short-video format, TikTok has captured the attention of brands and individuals alike. But, like any other platform, success on TikTok isn’t just about creating engaging content – it’s also about optimising your content for search engines.

More and more users are starting to look towards TikTok as an informational platform that can deliver answers, recommendations, or advice. It has been found that 40% of young people are primarily using TikTok for search and TikTok videos now show up on Google’s own search results.

If you’ve been sleeping on TikTok SEO up until now- let this blog be your wakeup call! In this comprehensive guide, we’ll explore the world of TikTok SEO and how you can leverage it to boost your content’s visibility.

Understanding TikTok SEO

Before delving into TikTok SEO strategies, it’s crucial to grasp the concept of TikTok’s algorithm. TikTok’s algorithm is primarily driven by two key factors:

  1. User Engagement: TikTok prioritises content that users engage with the most. This includes likes, comments, shares, and the time spent watching a video.
  2. Relevance: TikTok aims to show users content that is most relevant to their interests. The app assesses this based on a user’s past interactions and the content they engage with.

With these factors in mind, it becomes evident that TikTok SEO is all about optimising your content to encourage engagement and make it as relevant as possible to your target audience.

So, if you feel like your views are stuck in, what we like to call the ‘200-300 jail’, this blog is your ticket to freedom!

Keywords Matter

Keywords are the foundation of SEO on TikTok, just as they are on traditional search engines like Google. On TikTok, you should consider using relevant keywords in your profile description, video captions, and even in the text you overlay on your videos. Here’s how to make the most of keywords on TikTok:

Profile Description:

Your profile description is your first opportunity to include keywords. Be concise but descriptive about your content. For instance, if you create cooking-related content, use keywords like “recipes,” “cooking tips,” and “food enthusiast” to let TikTok know what your profile is about.

Video Captions:

When you post a video, write a compelling caption that includes relevant keywords. If you’re showcasing a new makeup product, your caption might include keywords like “makeup tutorial”, “beauty essentials”, and “get the look”.

Video Overlays:

Overlaying text on your videos is a common practice on TikTok. Incorporate keywords that describe your video’s content. For example, if you’re demonstrating a DIY craft project, overlay text with keywords like “craft tutorial” and “DIY ideas.”

TikTok SEO Life Hack

If you’re stuck on where to begin or need some quick and efficient keywords, a useful trick is to go into TikTok and search for the topic of your video. Scroll down and there will be a list of suggested searches. This shows you the most frequently used phrases and keywords to do with your content. Add 3 or 4 of these as overlay text to your TikTok and swipe them off the screen so they can’t be seen. This will tell TikTok what your video is about so they can show it to the correct audience.

Quality Over Quantity

Consistency in posting is essential on TikTok, but the quality of your content should never be sacrificed for the sake of quantity. TikTok’s algorithm rewards engaging and well-produced videos. Here’s how you can ensure the quality of your content:

High-Quality Video Production:

Invest in good lighting, camera equipment, and editing software. The better your video looks and sounds, the more likely it is to engage users


Tell a compelling story in your videos. TikTok users are drawn to narratives and emotional content. Weave a story around your keyword-optimised content.


TikTok is all about creativity. Experiment with different video formats, effects, and transitions to make your content stand out.

Leverage Hashtags

Hashtags are a powerful tool for boosting your content’s visibility on TikTok. Use relevant and trending hashtags to increase the discoverability of your videos. Here’s how to make the most of hashtags:

Trending Hashtags:

Keep an eye on the trending hashtags in your niche. Using these in your video captions can help your content reach a broader audience.

Niche-Specific Hashtags:

Use niche-specific hashtags to target a more specific audience. If you’re into fitness, use hashtags like #fitnessgoals, #workoutmotivation, or #healthyliving.

Create Your Own Hashtags:

Consider creating a unique branded hashtag for your content. Encourage your followers to use it, which can help in building a community around your brand or content.

Analyse Your Performance

Lastly, it’s crucial to analyse your performance on TikTok. TikTok provides analytics tools that can help you understand how your content is performing. Pay attention to metrics like views, likes, shares, and comments. Track which content is working well and which isn’t. Use this data to refine your TikTok SEO strategy over time.

You’ve Got This!

TikTok is a rapidly growing platform with immense potential for content creators and brands. By optimising your content for TikTok SEO, you can increase its visibility and reach a larger and more engaged audience.

By following these strategies and analysing your performance, you can unlock TikTok’s full potential and achieve success in this exciting and dynamic social media landscape.

Ready to take your TikTok journey to the next level? Contact us on 07799626332 for a more personalised plan for your specific business and follow Piece of Cake Marketing on TikTok for expert guidance and inspiration to sweeten your social media game.