Father’s Day Marketing Ideas

We’ve had Mothers Day, which was shortly followed by Easter, now we turn our marketing efforts to Father’s Day.  This year Father’s Day falls on Sunday 19 June in the UK.  So, plenty of time to plan and organise your marketing strategy ahead of this popular and widely celebrated day.

Don’t forget, it’s not just about the fathers in our lives, this day is to celebrate all those father figures, the dads, step-dads, father-in-laws, grandads, brothers, uncles, friends and more. 

To make this Father’s Day one that delivers results to your business, we have put together some guidance to help you focus on your marketing in the lead up to this special day.

Do you struggle to create engaging content on your social media platforms?

Are you unsure how to use awareness days to boost your profile?

Does your competition share inspiring content, and do you wish you had time to do the same?

Is your confidence lacking when it comes to social media?

Let’s take the overwhelm out of being online.

Our FREE download 30 SOCIAL MEDIA POST IDEAS was designed to help you build an engaging platform using prompts and a few strategies we use with our marketing clients.

Father’s Day Marketing

Get planning!  Before you even launch your Father’s Day marketing campaigns, you need to plan them out.  Our recommendation is to put together a content and activity calendar.  This will enable you to keep track on activity and ensures you are well prepared to deliver on targeted marketing campaign activity, such as those crucial social media posts.  Ad-hoc marketing, without any forward planning, is more challenging to manage and can have a negative impact on delivering the results you want it to.  It can also create confusion of your message and therefore confuse your target audience.  Having a marketing calendar of activity helps when drafting up the social posts you are going to create to support the activity you have planned.

Father’s Day Marketing Campaign Ideas

So, what makes a Father’s Day campaign one that helps to deliver results?  Well for us it is all about variety, consistency in messaging and about linking your marketing to the products or services you are selling.  Don’t stick to just one idea either, to generate interest, make sure you are mixing it up a bit and use multiple channels as well.

Some of the campaigns that work well are the ones that encourage engagement and gives you the opportunity to reach existing and new customers as well as an opportunity to gather customer data to build into your contacts database.

Competitions are probably the most obvious way of creating engagement. Our biggest piece of advice would be to remember to KEEP IT SIMPLE.

Your audience has a short attention span, and they are unlikely to go to lots of effort to win prizes. Think about data collection and linking this to your competition and any follow-up marketing you may send to them.

Competitions are one thing, but there are plenty of other ideas that could make a successful campaign. 

  • Consider your in-store displays and advertising.  Think about any special offers or promotions you want to put on in the weeks leading up to Father’s Day itself.
  • As part of the in-store or online displays, think about and specific Father’s Day products and bundles you might want to offer.  These can be promoted in-store or through your marketing channels, including social media by way of a Father’s Day gift guide.

Father’s Day Email Marketing

Email Marketing for Fathers Day

Email marketing is one of the most effective ways to communicate to your customers and market your Father’s Day campaign.  But first off – ask for permission.  Father’s Day isn’t something that everyone wants to celebrate, so before you embark on your email campaigns ask the contacts on your database if they want to receive the comms around Father’s Day promotions.  If they don’t, they can tell you and it really does show that you are thinking of your customers and what they are wanting to hear about.

When you are producing an email marketing campaign, our tips for things to look out for and be aware of include:

  • Visual impact:  make sure it is visually appealing, on-brand and in-line with your campaign.  This makes it recognisable.  Before we even look at the content of an email, we are drawn in (or not), using images.  The more eye-catching they are the better!
  • Offer up ideas and tips for the perfect Father’s Day. By doing this you are giving something back to your contacts, which will mean they will be engaged for longer.
  • Never forget the call to action.  Consider what you want them to do once they have ready the email – order a product, call to book, download a guide.  Whatever it is, make sure the call to action is visible, eye-catching, and easy to follow.  This will increase the chances of the action you want to be taken followed through.

Father’s Day Social Media Content

Social media channels are the most direct and effective ways of communicating out to your customers, as well as a way to attract new ones through raising the number of followers on your accounts. 

You can use your social media accounts to reinforce your Father’s Day marketing campaign and ensure your posts are promoting and mirroring your wider campaign activity.  For example, if you are running a competition, make sure you are creating social media posts that promote the competition and remind followers to enter.  If it’s something that is more interactive, you can use social media as the source to share other people’s posts, pictures, and videos.  You can also create bespoke hashtags and encourage your followers to share content using the hashtags you have created.

Top tip!  We recommend that you create a social media content calendar that sits alongside the campaign calendar and mirrors the activity with the social posts.  This gives your campaign that consistent feel which is important.

Make sure you are brand aware and share things that are on-brand and sit within the campaign so it’s easily recognisable as your own content. 

Whatever social media channels you use to promote your business, make sure that the content that you create is the type of content that works best on those channels and don’t be afraid to try something new either.  We all know that images and short videos work well on Instagram, but how about trying out Reels and live stories?  Twitter is great for short, sharp messaging, but why not try a poll?

Here at Piece of Cake marketing we specialise in social media management and content.  If you need support on how to manage your social media accounts in the most effective way, check out our Social Media Essentials Club.

Father’s Day Social Media Post

You have the social media channels, you have the Father’s Day marketing campaign plan, now to create the posts.  We recommend you produce a content calendar that sets out the posts you want to make for the duration of the campaign.  This does take time and thought and sometimes working out what you want to post can be a challenge.  But the preparation beforehand is worth it in the long run.

Not only do we recommend that your social post should be made in-line with your campaign activity, it’s also a good opportunity to get creative and it doesn’t always have to be an obvious hard sell.  A blend of targeted campaign social posts and more creative general messaging works well.

Think about including things like inspirational quotes, these can be created in a visual post in-line with your brand.  Countdowns work well too and are great as a reminder to get organised ready for the special day. 

Our top tips to remember when creating social media content:

  1. Try to create a photo or an image to accompany the messaging that you are wanting to put out on social media. 
  2. If you use more than one social media account, make sure you post on them all.  It broadens your messaging to more followers.
  3. Where possible use relevant hashtags and encourage your followers to post using the hashtags, so you can link this back to your campaign.

If you need some inspiration or support with your content creation and planning for your social media accounts, Piece of Cake marketing can help.  Our social media content creation service is a service offer by Piece of Cake where we will look to prepare your social media content calendar for the month, based on your marketing objectives.  To find out more, check out our website here: Social Media Content Creation Service.

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