Running your own business is a rollercoaster. We should know, we’ve been doing it since 2016. Finding your way to profitability and growth can be an immense challenge. Despite your best efforts and commitment, you may find your business struggling to stay afloat amidst the competition. In such times, partnering with an experienced marketing consultant could be the lifeline your business desperately needs.
In this comprehensive guide, we’ll explore how an expert marketing consultant can provide struggling businesses with the clarity, strategy, and execution needed to steer towards success.
Pinpointing Problem Areas through Expert Marketing Analysis
A qualified marketing consultant brings an objective, outside-in perspective to assess your business goals, positioning, and marketing strategies. Through in-depth analysis, they can identify the underlying gaps, pain points, and opportunities you may have overlooked on your own. An expert audit of your target audience, market landscape, competitive differentiation, advertising effectiveness, sales process, and customer experience sheds light on improvement areas. Armed with data-backed insights, the consultant can develop solutions to save a sinking ship.
Crafting a Tailored Marketing Roadmap to Business Success
Rather than taking a one-size-fits-all approach, a consultant will invest time to understand your unique business context and objectives. They can then develop a customised strategic marketing plan tailored to your specific needs. Mapping out data-driven strategies focused on your most profitable customer segments, high-impact positioning, and cost-effective marketing tactics provides a targeted playbook to drive growth. The consultant builds an optimise plan aligned with your budget, strengths, challenges, and goals.
Leveraging Digital Marketing’s Full Potential
An online presence is indispensable, even for brick-and-mortar businesses. However, for companies struggling with dated approaches, crafting an effective digital strategy can be daunting. A digital marketing consultant becomes your support, guiding you through modern best practices to strengthen your online visibility and engagement. By advising on areas from search engine optimisation to pay-per-click ads, email marketing to social media, content creation to conversion optimisation, they unleash the revenue-driving potential of digital done right.
Staying Nimble with Agile Marketing Strategies
In the rapidly evolving marketplace, marketing tactics require agility and continuous optimisation. A consultant makes your strategy nimble by using pilot testing, iterative experimentation, and performance tracking to refine your approach based on real data. Instead of stagnant traditional campaigns, they drive agile management of your marketing ecosystem to accelerate growth.
Uncovering Untapped Audience Potential
Expanding beyond your core audience is key for struggling businesses. However, internal teams often lack the skills to identify and capture untapped audience segments. A marketing consultant assesses demographic, psychographic, and behavioural data to reveal underserved niches aligned with your capabilities. They can suggest innovative initiatives, partnerships, and communication strategies to access hard-to-reach potential customers and open up new revenue streams.
Maximising Marketing Return on Investment
When resources are constrained, ROI optimisation is critical. A consultant brings financial rigor to guide budget allocation across channels and campaigns for the best possible return. Their knowledge of attribution modelling and data analytics allows precise measurement of each marketing element’s impact. This visibility enables optimisation of profitable activities and elimination of waste. The result is getting the most from your marketing budget.
Crisis Management and Reputation Repair
A marketing consultant can be invaluable to struggling businesses facing public relations crises, negative press, or reputation damage. Leveraging their crisis communications expertise, they spearhead sensitive messaging, harness owned media, and employ reputation repair tactics. Their guidance in handling tense situations calmly and ethically can make or break your company’s future.
Passing on Marketing Knowledge to Your Team
The consultant’s work doesn’t end once the strategy is crafted. They actively train and mentor your team to execute envisioned programs successfully and self-sufficiently. Imparting optimisation best practices, technical know-how, and general marketing acumen creates an empowered team that can drive continuous success even after the engagement ends.
The Impact of Marketing Consultant Partnerships
Let’s look at real-world examples of struggling companies that managed to turn their fortunes around with the help of marketing experts:
Dominos Pizza – Faced with sinking sales and negative brand perception in 2009, Domino’s brought in a new marketing agency for rebranding. Their honesty campaign addressing criticisms, coupled with a renewed focus on digital commerce, fuelled a phenomenal turnaround.
Old Spice – The fading brand partnered with a creative ad agency in 2010 to rejuvenate through viral social media campaigns featuring the charismatic Old Spice Guy. Younger audiences were captured, reviving growth.
Nintendo – To combat declining relevance, Nintendo hired influencer marketing experts to showcase their products authentically on YouTube and Twitch. The approach tapped into new demographics and regained popularity.
Growth stands on the shoulders of change
As a business owner, be open to embracing external expertise when internal efforts alone no longer suffice. A marketing consultant could be the differentiating factor between doom and boom. With research-backed strategies and real-world expertise, they can set your trajectory towards becoming a thriving enterprise. Don’t just rely on hope alone – let a marketing consultant partner with you to drive your success.
Take Your Business Growth to the Next Level with a Custom Marketing Strategy
If you’re looking for an experienced marketing consultant to help drive transformative growth for your business, Piece of Cake Marketing is here to help.
Rather than taking a one-size-fits-all approach, we tailor marketing strategies aligned to each client’s unique goals, target audience, budget, strengths, and challenges.
Our team can provide struggling businesses with the clarity, actionable plans, and execution support needed to turn the tide towards profitability.
Want to learn how we can optimise your marketing ROI and unlock your full revenue potential?
Get in touch today to explore how Piece of Cake Marketing’s consulting services can set your trajectory towards becoming a thriving business email emma@pieceofcakemarketing.co.uk or call 07799626332.