Social Media Content Ideas For February

Social Media Content Ideas for February

All you need is love. But a little chocolate now and then doesn’t hurt – Charles M. Schulz

Ah, February the month of love (and hope for the year ahead now that we have beat off the January blues!). It might be the shortest month of the year, but it is full of events to fill your social media marketing calendar. Let us help inspire you.

Social Media Essentials Club

National Days for February

Raynaud’s Awareness Month

LGBT History Month

1st – Chinese New Year – Year of the Tiger

3rd – Time To Talk Day

5th – World Nutella Day

6th – British Yorkshire Pudding Day

7th – Charles Dickens Birthday

7th – National Sickie Day

7th – 13th Children’s Mental Health Week

7th – 13th National Apprenticeship Week

8th – Safer Internet Day

9th – National Pizza Day

11th – International Day of Women & Girls in Science

14th – Valentine’s Day

15th – Chinese Lantern Festival

17th – Random Act of Kindness Day

28th – 6th March Fairtrade Fortnight

Social Media Post Ideas for February

Fairtrade Fortnight is an annual event (the last week in February and the first week in March) where thousands of individuals, companies, and groups across the UK come together to share the stories of the people who grow our food and drinks, mine our gold and who grow the cotton in our clothes, people who are often exploited and underpaid. Do you use or sell Fairtrade Products? Spread the word, add your voice, and share your thoughts with your customers.

February is LGBT History Month and for 2022 it is – Politics in Art: ‘The Arc Is Long’. Wherever you work, or as an individual there are many resources you can use and share to show your support.

Random Act of Kindness Day falls on the 17th and this US based website The Random Acts of Kindness Foundation has some great resources and tips for kindness in the workplace and they even have downloadable calendars giving you daily ideas to inspire your followers and customers each day.

Health & Wellbeing Post Ideas for February

Time to Talk Day is on the 3rd run by Mind and Rethink Mental Health. Conversations have the power to change lives, online or in-person, it is something we can all do. It’s #TimeToTalk.

If you work with children or in a childcare setting Children’s Mental Health Week is once again running during February (7th-13th) and this year’s theme is Growing Together where children (and adults) will be encouraged to share how they have grown, and how they can help others to grow. How have you grown? There are plenty of resources online to download and share. Another event child-related is Safer Internet Day on 8th, with more and more of us spending time online for work, school or recreational activities children and adults alike everyone can come together and play their part ‘Together for a better Internet’ on #SaferInternetDay #SID2022.

During the same week (7th – 13th), it is also National Apprenticeship Week highlighting the positive differences that apprenticeships can make to individuals, employers, and to the wider economy. Do you have any positive stories to share? Perhaps you have an Apprentice on your team and they would like to share their experience.

Social media content ideas for February - Valentines Day

This Chinese New Year is the Year of The Tiger, people born in the year of the tiger are thought to be competitive, self-confident, and brave. Which Chinese zodiac animal are you? This could be a fun way to interact with your customers.

Valentine’s Day falls on a Monday this year possibly one of the least romantic days of the week… nevertheless you can make an association to Valentine’s Day with many products and services including flowers, chocolates, cards so come on share the love this month ❤. For marketing ideas for Valentine’s Day take a look at our blog.

Charles Dickens Day celebrates his birth on 7th February 1812, he is remembered as one of the most influential writers of the 19th Century. Most known for his classics Oliver Twist, A Christmas Carol, Great Expectations, and The Tale of Two Cities. What’s your favourite? 

Food & Drink Post Ideas Ideas for February

Our favourite topic! A real treat this month and what a way to start with World Nutella Day on 5th, a fun fact it is estimated that one jar is sold every 2.5 seconds! Next, it’s all about the ‘Carbs’ starting off with Yorkshire Pudding Day on 6th an essential part of our Sunday Roast! National Pizza Day is on the 9th if you are a food business you could be asking that all-important question Pineapple, Yes or No?

Fun Post Ideas for February

#NationalSickieDay 7th Feb, shush don’t tell the boss! Dependent on your line of work this may be a tricky subject. Two ways to go with it in our opinion… the strangest excuse an employee has used when phoning in sick. Or the cost of sickness absence to an employer and how to improve staff attendance. All food for thought.

How to plan social media content

Social Media Content Ideas for February - How to plan social media content

This is a question we are asked daily. Our approach would be…

  • Look at your marketing plan / objectives for that month.
  • Think about themes that you would like to talk to your audience about. How does your product or service help your client? Include posts that talk about this at least twice a week.
  • Look through the dates above, do they mean something to you or your audience? Talk about this when planning your social media content.
  • Have you added posts that allow people to see you and know you? These posts are equally as important as the sales posts. Think about know, like, trust principle. Customers like to know who they are buying from.
  • Look at the balance of content, does it feel right. Have you included images and videos?

Have you got a creative block? Do you need someone to help with content creation for your social media? 

Many of the tips above are part of our social media essentials monthly club. Our pay as you go offer allows you to plan out your social media for the month ahead. We will provide some ideas and support in the form of a monthly zoom call, private Facebook group and editable Canva templates. The fee is £49 a month and you can find out more using the button below.