How to improve social media for business?

By downloading our social media content creator and joining our Social Media Essentials Club of course!

How to improve social media for business?

As a growing business, you know how important your marketing is in attracting and keeping your customers and driving sales.  As part of your marketing plan have you ever thought about how much time and resource you put into your social media? 

It’s hard to prioritise your marketing activities, particularly when you are a growing business with limited resource.  Choosing your channels carefully, to deliver the best return and grow sales is essential.   Using social media as a primary channel to market is a cost-effective way of reaching out to your target audience and engaging with your customers in a way you perhaps have not been able to do before.   It’s easy to set up an account on most social media platforms, but what do you do then?  It can sometimes be hard to work out what to say on social media, let alone decide on what platforms to use for what type of content.  You also need to carefully consider and plan out what you are going to post.  Finding those perfect social media post ideas for your business can be a challenge.  It’s no wonder it’s hard to know where to start with it.

Why is social media marketing so important?

The Global State of Digital 2021 report, which was published by Hootsuite and We Are Social found that 40.4% of internet users are on social media for work purposes.  A staggering 44.8% of global internet users used social media to search brand information in 2020.  That is a huge audience and presents an opportunity to get out to your customers and prospects who look to purchase products and services in this way.

Here at Piece of Cake Marketing we know just how daunting a task that can be, we work with clients all the time on helping them to develop their social media plans. 

Whether you are a business that is new to social media marketing and don’t know where to start.  Or you have set up your business social media accounts, maybe even done a few posts, but have left them unattended and un-noticeable.  Having a social media marketing plan in place to support your marketing activity and setting out your core messaging can help you to discover that social media content inspiration. 

Why is Social Media Marketing so important?

Social media ideas for business

Introducing Social Media Essentials.  As a dedicated social media marketing agency for small business, we have put together a social media offering that gives you the platform to start your social media marketing from scratch or develop what you have already got.  Covering the full range of social media platforms. 

Through this membership, you will be supported by the Piece of Cake team, who between them have several years’ experience in social media marketing, across all the social media platforms.  As part of the Essentials Club, you will discover the world of social media marketing, accessing tips on how to deliver a successful social media campaign as well as gaining essential social media post inspiration.

Social Media Ideas for Business - Social Media Essentials

How to improve social media for business?

Whether you already have a social media presence and simply need support in growing your marketing through your existing channels.  Or if you need help in developing your social media from the very beginning.  The Social Media Essentials Club can support your business needs and social media goals.

Perhaps you have successfully identified your customer base and now you want help in targeting them through creating content that generates sales and leads.  It could be that your existing social media channels are inactive, and you need help with generating and planning content to bring them back to life again.  It might be that you are considering outsourcing your social media management, but you are worried about the cost to your business if you do this.

Our Social Media Essentials membership offers several benefits, all for a small monthly fee of £49.  As part of the membership, you will receive the following benefits:

  • monthly social media content schedule which includes ideas, inspiration, hints, and tips, to help you to create content for your social media accounts
  • monthly one-hour group zoom call with the Piece of Cake Marketing team to discuss your content for the upcoming month
  • membership to the exclusive Facebook group where you can share and get ideas from other businesses
  • full access to all our social media guides and downloads
  • access to Canva templates so you can personalise your own social posts in line with you brand.

Through membership of Social Media Essentials, we will help you to develop your own social media content ideas and help you to take your social media presence to the next level. 

There really is no better time to start growing your business with social media marketing.  Get in touch with the team at Piece of Cake today to discuss the Social Media Essentials membership and how it could benefit your business. 

If you have any questions or want to find out more about our new Social Media Essentials Club, then please get in touch at