Give your business an eggcellent boost this, Easter.
Easter! One of the few times of year you can get away with eating chocolate for breakfast. We know you do it! We do too!
In the UK around £299 million is spent on chocolate eggs each year – that’s a lot of chocolate! However, we no longer just associate Easter with chocolate, Easter is big business for retail. Whether it is the traditional chocolate egg or something a little less edible, Easter marketing can encourage customers to shop in store and online. Easter is not just for retail. Easter is such a widely celebrated time of year; any business can join in with the Easter celebrations and use it as a route to market through targeted marketing activity.
We work with our clients to plan and deliver marketing campaigns that can boost business and engage customers. We have several years’ experience in working with clients to deliver results and increase sales through their marketing activity. So, to help with your marketing we thought we would share our top 10 social media ideas for Easter. Some of these ideas, we hope, will get you hopping into Easter with a spring in your step.
Don’t let a lack of confidence stop you from smashing your social media goals. Fear is one of the most basic human emotions.
For your ancestors, it was necessary to help them stay alive. But for your social media content creation – not so necessary!
Fear is your lack of confidence surfacing to remind you that you don’t have the right skills or knowledge to get the job done.
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Social Media Ideas for Easter
Plan out your Easter offers.
First things first, before you even set out with promoting your Easter offers, you need to decide what they are going to be. What is it that you are selling and how are you going to give that Easter spin? For example, you may want to bundle some products as your Easter specials, or you might want to offer a gift with every purchase, maybe an Easter egg? You may have a discount code for online customers or new customers, available only for the Easter period.
Think about how you are going to package up your offering as well, if it’s a product, can you create some bespoke Easter packaging, or if it’s a service you are offering, think about creating bespoke vouchers specifically designed with Easter in mind.
Social Media Easter Posts
Create your Easter social media calendar.
Once you have your offer, you can set about creating your content calendar. Here you can set our all your social media easter posts that support your social media easter campaign. We recommend you set this out from the start of your promotion period, with a daily calendar of activity, right up until the end of the Easter holidays, or later if you are carrying it on once Easter is over.
Consistent branding and design.
Consistency is key! Make sure your Easter social media posts are on brand and follow the same style and branding as your other marketing assets, such as your website. If you create a specific brand and identity for the campaign, then make sure that this extends to everything you do as part of your social media strategy and beyond.
Social Media Easter Interactive Post
It is so important that you maintain regular content on all your social media channels – remember, you get out of it what you put in. Posting one or two posts may get you a few views and some likes but can easily be missed. You need to ensure you are posting content on a regular basis, so your posts are more likely to be seen, liked, shared, or actioned. Social media Easter interactive posts are great for engagement. Can you create a poll or a survey? Ask a question, Cadbury Crème eggs vs Mini Eggs. Find your Easter Bunny Name. For each post, think about what you want followers to do. Whether it’s a share, a like or starting a conversation make sure you think about this for every post you create.
Online or in-store offers, discounts or giveaways
If you are offering any special Easter offers, discounts or giveaways make sure you share these with your followers on social media. Enticing customers with special offers on social media will spark interest and drive that engagement with your campaign.
Use email campaigns to bolster your social media
Email marketing is an excellent way of bolstering your social media campaign and a great opportunity to increase the number of followers on your social media accounts. Using email to not only promote your Easter offers but also to promote and remind your customers about your active social media channels, can really boost the engagement with your campaign.
User generated content
User generated content is where your customers create their own posts which feature and mention your own brand, this could be, for example, an image of one of your products, a video review, or simply a recommendation. You could also consider asking your employees to create something which might give a behind the scenes view of your business. User generated content can be influential and help generate new customers who will in turn, make purchase decisions. To generate user generated content, ask your followers to post, using specific hashtags and tagging your business.
Sponsor an event, competition, or create one of your own
A really great way of getting engagement on your social media is through events, either sponsoring a community event in your local area, or sponsoring a larger event which will get you out to a much wider audience. It might be an easter egg hunt around your local town or village, or it could be a virtual easter egg hunt, hosted on your website. You could go traditional and do an Easter bonnet competition or a decorate an egg competition. These are great visual ideas that work really on social media and a great way of getting you followers to share content and tag you in too. To add that extra reach and help with the searchability why not create some unique Easter hashtags that you can ask your followers to use on any posts they create as part of your event.
Don’t forget to promote your website!
Just as email marketing is a great way to promote your social media channels, your social media channels are a great way to promote your website. Whatever offers you have on your website for your Easter promotion, an effective way of driving traffic to your website is through your social media channels. There are many ways you can share links to your site to get those click through’s. Add it to your stories, entice people to go onto your website using competitions and make sure you promote any offers or discounts as part of your social media plan, to generate interest and get people straight to your site.
Think about your core Easter messages and greetings that you want to share and make sure these run through the course of the campaign. That way your customers and followers begin to recognise you from your core messaging and become familiar with your brand. We have talked a lot about hashtags but using hashtags that suit your messaging can really take you social media campaign to the next level.
We hope this gives you some useful ideas to help get your Easter social media campaign off to a good start and deliver results. Need more ideas for April & May then head to our news section of the website.
Maybe you can relate to one or all of these:
- You’re unsure how to navigate a new social media platform
- The tech terrifies you!
- People mention scheduling tools but you’re unsure how to get started
- You don’t know what to talk about online
Finding a community of like-minded people working their way through the highs and lows of social media management is a great way to learn and build your confidence.
The Social Media Essentials membership was designed to help business owners like you find the resources you need to smash your social media goals.
To find out more, check out our Social Media Essentials page on our website, or contact the Piece of Cake Marketing team for a chat.