How to run a competition on your Facebook Business Page …

Facebook competition rules.

Update May 2020

“You’ve got to be in it, to win it”. We’ve all heard it, the faithful old competition mantra spoken throughout the years. To win a prize in any competition you do, of course, have to take part in one. They used to be simple but, with the advent of social media, the rules have changed for both businesses and their eternally-optimistic customers. Facebook competition rules, in particular, can be quite tricky.

With the rise of social media, companies have quickly embraced the power of social networks to reach their customers in new and innovative ways. Running competitions on those platforms is a great way to attract more followers to your brand.

More followers can potentially turn into more customer leads and maybe even a few sales. Increasing your followers could lead to them actively spreading your messages through ‘Retweets’ and ‘Likes’ & ‘Shares’ to their followers and their friends. These simple acts form the cornerstone of most social networking competitions.

Facebook Competition Rules.

So what kind of competition can you run? Answers on a #postcard.

Well, there are a number of different ways to run a competition, but the first question to ask yourself is “which is best for your business”? Whichever competition you choose, it will need managing, so make sure you have the time and resources to make it work effectively. Also, think carefully about your prize and who you want to enter. If you run a Garden Centre then offering a free hanging basket or garden related products should mean that only interested and relevant customers enter your competition. If the same Garden Centre offered an iPad as a prize you would probably find that every Tom, Dick and Harry would enter and they are probably not all interested in your business!

The only real limits are your imagination, following the rules and keeping it very simple.

Here are some of our ideas …

We’ve helped many business owners run competitions and over those years and we have learnt a lot. The most important lesson is to KEEP IT SIMPLE. People don’t like to have to think, so keep entry simple. Let’s use the Garden Centre as an example again…

🌺COMPETITION TIME🌺

WIN one of our stunning hanging baskets (worth £34) for your garden.

To win just
🌺LIKE this post (if they like the post you can invite them to like your Facebook page).
🌺Tell us what your favourite flower is (longer comments tend to go further on Facebook as they are seen engaging with the audience).

Don’t forget to tag your friends and family members who would love to enter.

*Terms and Conditions*

– Giveaway open to local residents only.

– Giveaway begins (time and date).

– Giveaway ends (time and date).

– Winner to be drawn at random.

– Winner to be contacted via Facebook.

– Our decision is final.

– The prize is non-transferrable, no cash alternative is offered.

– Delivery within 8 miles included.

– Employees of Garden Centre or Agencies that work with them are not eligible to enter the competition.

– Not associated with Facebook in any way.

One of our favourite type of competitions is to ask customers to enter with their email address. The good thing about this type of competition is that you gain a potential lead and an email address. Have you heard that saying “the money is in the list”? Building your email list is important in any business and this email address can then be used for future contact.

How about getting a potential client into your Facebook messenger funnel? This could be a really clever tactic and could allow you to use a chatbot to contact that potential lead in the future.

Follow the rules

With the sheer amount of people who use these networks, it would be understandable to think anything goes, but this isn’t the case. Facebook, in particular, is very strict about their rules and regulations when it comes to competitions. They have some very detailed terms and conditions that they expect every user to follow. As of May 2020, these are the current rules.

The basic rule-of-thumb is that Facebook does not want to be associated with any competition in any way whatsoever.

You can …

*Ask people to like a post as a form of entry

*Ask people to comment on a post as a form of entry

*Ask people to send a private message as a form of entry

You cannot …

*Ask people to share as a form of entry

*Ask people to tag themselves or a friend as a form of entry

*Ask people to like your page as a form of entry

Facebook competition rules

Make sure you add a disclaimer stating that Facebook does not sponsor or endorse the competition. I’m sure companies do unknowingly contravene these rules, but the risk that you’ll get found out is very real. You wouldn’t want to have your Facebook Page deleted!

Twitter Competition Rules

Given Twitter’s more streamlined function and design, their guidelines are much simpler. Their main requirement is that competitions should discourage the use of multiple accounts or repeating Tweets which will affect their search results. For example, competitions shouldn’t rely on ‘most retweets to win’ or having customers create additional accounts in order to enter multiple times. One aspect of Twitter that should be encouraged is the use of relevant #hashtags in messages with your Twitter username. This helps spread your message and gains interest and traction through trending topics. It also allows you to track updates and mentions when it comes to picking a winner. You can read more about the guidelines for contents on Twitter here.

Instagram Competition Rules

Facebook owns Instagram, and therefore, the rules are very similar. Instagram wants you to agree that if you use their service to administer your promotion, you do so at your own risk. You can read more about the guidelines on Instagram here.

Plan your competition

So before you create the next big social buzz for your competition, make sure you are aware of the rules. Don’t overly complicate the competition and ensure whichever route you take is going to promote your brand in the right way. There has never been a better way of interacting and having FUN with your customers on a multitude of social networks, just make sure you remember, you have to be in it to win it.

Over to you, which type of competitions have you used on Social Media? Have they worked?

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