Print and Design – 10 best practices.

Print and Design – 10 things to think about when designing a leaflet.


Marketing isn’t just about social media, used in the right way printed materials are still very useful.

It’s easy to forget that not everyone is on social media and if you’ve got a business that is applicable to a broad spectrum of people such as an Estate Agent, Plumber or Cafe a leaflet drop can often be great to raise awareness and footfall.

Leaflets can also be used to raise awareness in a high footfall area such as a town centre.

This topic got us thinking about what it takes to produce a good leaflet.

We spotted this advert in a brochure at a local sporting event. It is really unclear who the company are, where they are based and how you get in touch with them.

Basement Browns


10 best practices for print and design :

  1. Good title – the title is your opportunity to grab the attention of the reader.
  2. Make it clear and concise – too many words can put the reader off but you still need to get your main points across.
  3. Audience – think about who your audience will be. Then design the leaflet with them in mind.
  4. USP – promote your (USP) unique selling points. What makes you better than your competitors?
  5. Professional design – this may be your one time to shine so make sure that your leaflets look professional and that print quality is good.
  6. Incentives – reward the reader with an offer or incentive to visit or buy from you.
  7. Images – images can say more to the reader than words, so show your logo and pictures of your product or service.
  8. Font – make sure your font is readable. A font may look nice but it may not be clear when you see it in print and the font size should be no less than 10.
  9. Call to action – what does the reader need to do? Visit your website? Claim offer that expires on a certain date?
  10. SPAG – spelling, punctuation and grammar – check your leaflet before final sign off and again before you send to print. If spelling, punctuation and grammar aren’t your thing ask somebody else to check it for you.

Here are just a sample of the leaflets we have put together.

leaflet examples.



Do you need help with your marketing? Are you unsure if you should be using print marketing or Facebook advertising? Email we will be happy to talk you through our packages and how we can help your business to grow.