“Spring Is The Time Of Plans & Project” – Leo Tolstoy.
What plans do you have for the month of April? We have plenty of ideas to help put a ‘spring’ in your social media content. We are also sharing our top tips for spring cleaning your social media accounts.
National Days for April
Bowel Cancer Awareness Month
Stress Awareness Month
National Pet Month
1st – April Fools Day
1st – World Walk to Work Day
4th – International Carrot Day
4th – 10th Augusta Masters Golf Tournament
9th – Unicorn Day
9th – Grand National
10th – 16th World Homeopathy Week
11th – World Parkinson’s Day
15th – Good Friday
16th – 2nd May World Snooker Championships
17th – World Malbec Day
17th – Easter Sunday
18th – Easter Monday
21st – National Tea Day
23rd – St George’s Day
25th – World Penguin Day
28th – World Day for Health & Safety at Work
29th – International Dance Day
Social Media Post Ideas for April
Health & Wellbeing Post Ideas for April
Is self-care a goal for 2022? It’s Stress Awareness month in April and life has certainly been full of stress over the last few years, take time to make your health a priority. Are you in the health & beauty or fashion sector? You could share positive stories, health tips of the day, or share some colourful styles for spring. Homeopathy Awareness Week 10th – 16th April aims to bring more awareness to this safe, gentle and natural form of medicine, which can be used by everyone, of all ages. Another health awareness campaign this month is Bowel Cancer Awareness. The campaign #thisisbowelcancer will shine a light on the varied and many people affected by bowel cancer.
Sporting Events in April
If you have a sporting business you have a busy month coming up. Starting with the Masters Tournament from 4th – 10th at the Augusta National Golf Course, Georgia. This is one of the most prestigious golfing events of the year with a prize ‘pot’ of around $11.5m. Who will be wearing the famous green jacket? ‘Ladies Day’(8th) at Aintree racecourse is the 2nd day of the Grand National Festival, with the fashion and entertainment stakes high it almost takes the spotlight off the racecourse. If you have a clothing line you could give some style tips and of course who doesn’t love spotting the famous celebrities on television. The 2022 World Snooker Championships take place from 16th – 2nd May at The Crucible Theatre, Sheffield.
Easter falls in April this year, the main festival of the Christian Church. With Good Friday on 15th, Easter Sunday 17th, and Easter Monday 18th it’s a welcome long weekend break and the anticipation of warmer days ahead. Springtime brings new life so share your blooms and bakes. St Georges Day is 23d April, the patron saint of England. Although not a bank holiday the day is observed by many and on the same day the birth and death of Shakespeare is also celebrated.
Food & Drink Post Ideas for April
Shake off the dirt and wear your best orange on International Carrot Day, on April 4th, a welcome guest in sweet and savoury dishes and a high competitor for ‘lockdown’ bakes along with banana bread. If you are in a food business share your best recipe with your customers. National Tea Day is celebrated on the 21st, this date was chosen also being Queen Elizabeth’s actual birthday. Now the question is how do you take yours? Builders, green, chai? Finally, this is a day we can get our lips around, World Malbec Day on the 17th, symbolising the transformation of Argentina’s wine industry and the starting point of Malbec, known and loved around the world.
Fun Post Ideas for April
Who will you be trying to fool on April 1st? You could plan something fun to tease your customers. If your business is product-based, you could come up with a new line that isn’t your usual style – and see who comments. It’s National Pet Month and who doesn’t love a pet photo to cheer up their feed? Share your own pets or ask customers to share theirs for some April cuteness. Yes, there really is a Unicorn Day on April 9th, Siberian Unicorns, were around before the Ice Age but unlike the sparkly, white mystical creatures we think of today these guys were ancestors of the modern-day rhinoceros so much bigger and heavier in size. Get your dancing shoes on for International Dance Day on the 29th, celebrated since 1982, it is the anniversary of the birth of Jean-Goerges Noverre (1727-1810), the creator of modern ballet. Make a fun Reel showcasing your ‘best moves’.
Spring Clean Your Social Media
It’s important to refresh your social media accounts. grab your login details and a cuppa and let’s look at how we can spring clean your social media.
Spring Clean your Facebook Profile
Everyone forgets about their personal profile!
This week we set up a Facebook group for a client and added 4 admins. When doing this we noticed that the profiles of the 4 admins looked very different. One showed an old position another showed no current job or business page, just the University they attended.
We often spend a lot of time looking at our business pages. Remember though if you’re posting in a Facebook group you may do this from your personal profile so having the right links is vitally important.
Top tips for updating your Facebook personal profile
– Make sure you have your current work position listed with a link through to the business page.
– Use the about me section to link to your website.
– Check the privacy settings on your profile. What do you want colleagues / potential clients to see?
Spring Clean your Facebook Page
Many people set up their Facebook page and then forget to go back periodically and update the information that potential customers will look through. Are you still sporting that Winter cover photo? Is there dust collecting on your insights tab?
Top tips for updating your Facebook page
– Look at your cover photo. Is there an offer or event you would like to shout about? This is a great space to share that information visually.
– Are email addresses, contact numbers and web links all still relevant?
– Visit your insights, which posts do your audience engage with. What should you do more or less of?
Spring Clean your Twitter
When was the last time you looked at the information displayed on your Twitter account? Have you had the same profile picture since you created the account? Maybe it’s time for a change?
Top tips for updating your Twitter profile
– Take this opportunity to refresh your cover photo and profile picture.
– Is there a seasonal offer or focus? You could pin a post to promote this so that when people visit your profile it’s the first thing they see.
– Make sure your bio has your weblink so that people can easily find your website.
Twitter has some more tips for you here.
Spring Clean your Instagram
Is your Instagram bio up to date? Remember this is one of the only opportunities to provide a clickable link within Instagram. Make sure the link is working and up to date.
Top tips for updating your Instagram profile
– Take this opportunity to refresh your profile picture.
– Is there a seasonal offer? Update your bio and the link accordingly. Consider using something like LinkTree.
– Are you using story highlights, could you make more of this area on your profile?
Spring Clean your LinkedIn
Look at your profile – ensure your headline is accurate and clearly states what you do and who you work with.
Top tips for updating your LinkedIn profile
– Take this opportunity to refresh your profile picture. Is it a current headshot?
– Look at our blog… What Should I Say On LinkedIn.
Are you thinking… I don’t know if I can do this. New social media content every week? Can I come up with that many ideas?
Come and join our social media essentials monthly club. Our pay as you go offer allows you to plan out your social media for the month ahead. Overwhelm and lack of action surrounding your content can be time-consuming. In our club we will provide ideas and support in the form of a monthly zoom call, private Facebook group and editable Canva templates.
The fee is £49 a month and you can find out more using the button below.