How to increase the number of hours in YOUR day!
As a growing business, managing all the functions which an organisation requires to service its clients and customers as well as achieve growth can be a challenge, there’s simply not enough hours in the day – sound familiar?
From managing payroll and keeping on top of your accounts, to delivering on product development and servicing your customers. With the essential functions required to grow a business, marketing your organisation, raising your profile, and developing your brand can sometimes take a back seat.
You are too busy managing the customers you have got, but where are the next customers coming from? The best time to market yourself is when you are busy, to give you the best shot at maintaining that level and therefore continuing to grow and achieving your business objectives.
In a growing business, you can’t be expected to be a master of everything, but even if you are, do you have the time to really give your marketing the full focus that it needs.
Many growing businesses have these kinds of challenges, particularly when it comes to marketing. They are growing but can’t do everything with the resources they have and may not want to make the leap into recruiting more members of staff until they have grown to a certain level. They may have projects they want to work on but can’t give them their full attention. Or they may simply just want a different pair of eyes to look over things and bring in some new ideas.
What does a marketing consultant do?
A marketing consultant is an expert based in an external organisation who works with companies to create and implement marketing strategies based on a company’s core objectives and growth targets.
A consultant works with the organisation, to help to create a detailed marketing plan, determine the businesses brand and sales messaging and works to identify the appropriate mix of marketing channels to get the message out to market.
Here at Piece of Cake Marketing we offer clients a full-service Marketing Consultancy service, which includes all of this and more. We can work with clients on one off projects or events , as well as reviewing any existing marketing and communications and advise on improvements that could be made to capitalise and support what you are currently doing.
Why use a marketing consultancy?
The benefits of using a marketing consultancy can be extremely important to the growth of your business, some of the benefits are detailed below.
Outsourcing saves your business money
You are guaranteed a high level of expertise
Using a consultant offers you a flexible arrangement to additional resource, if you are not ready to invest in recruitment this is an alternative option
They bring vast experience through their understanding of marketing best practice, and they will work with you to deliver results
They understand the importance of the marketing mix and what works well depending on what you want to achieve
Most importantly, outsourcing to a marketing consultancy, gives you more time to focus on running and growing your business.
“Thank you, Kate and Emma, for a masterclass in marketing. I think we will be working together for a long time.”Mick Smith, Director
Marketing Consultancy Services
Consultants will also audit what you are currently doing and what your existing plans are and advise on improvements or different ways of doing things to deliver results. They will give a comprehensive analysis of the market you are based in, look at your competitors and make suggestions that will help every business, all bespoke to the individual business.
A marketing consultant will focus on setting strategy through a detailed marketing plan. Within that plan will be proposed activity to achieve the objectives of the strategy and deliver results.
Marketing consultants focus on best practice when it comes to full channel marketing, everything from brand development, sales tools, digital marketing, social media, events, and end to end marketing campaigns.
Marketing consultants are qualified experts in the field of marketing, and you should not expect anything less.
Our goal is always the same, we partner with you to get the right messages to the right people at the right time.
Our Marketing Consultancy Day rate is £375. For more information on how we can help grow your business, get in touch with us today firstname.lastname@example.org