TikTok for Business: Riding the Wave of Creativity

The ever-evolving landscape of social media can be overwhelming, to say the least, with each scroll bringing a new trend, the latest talk point or buzzing creator to follow. The fast-paced nature of these apps can be intimidating and TikTok is no exception. However, suppose you are a business owner, marketer, or entrepreneur looking to connect with a younger, highly engaged audience. In that case, it is not a platform you can afford to avoid, and we are here to help!

TikTok has taken the digital world by storm, and its addictive popularity continues to skyrocket. Since its launch in 2016, the platform has been keeping people across the globe scrolling while being the most downloaded app of 2022. It has built an influential and dynamic space that has quickly evolved into a powerful marketing tool for all businesses, small or large.

Whether you’re a TikTok novice or a TikTok pro, this guide will equip you with the best advice on how to leverage the marketing powerhouse of TikTok for your business’s gain. So, let’s get started on your TikTok journey!

Getting Started with TikTok

TikTok is a social media platform that thrives on short-form video content, ranging from 15 seconds to 3 minutes. It’s a creative hub where users showcase their talents, humour, and stories through engaging videos.

The platform is cleverly underpinned with impressive algorithm technology to deliver each user a never-ending stream of personalised, entertaining videos. From dance trends to educational videos, the app really does cover it all.

  1. Sign up for an account
  2. Familiarise yourself with the platform’s features
  3. Post your first video
  4. Engage with other creators

With its large and diverse user base, posting on the app with a proper marketing strategy can offer many potential benefits for businesses. These include reaching a wider and younger audience, increasing brand awareness, creatively showcasing products, and driving website traffic.

However, this won’t happen accidentally and your account will need an extent of careful planning and consistent effort to see results. Do not underestimate the importance of a well-defined strategy.

A good starting point would be to identify target demographics and their interests to set clear and realistic objectives for your marketing content. Brainstorm what trends you could jump on, but remember to keep your content authentic to your brand’s overall tone. Finally, measure analytics to help make future content even more engaging and successful.

Here’s our best content creation top tips:

  • Where possible keep videos short, creative and visually appealing.
  • Use trending sounds, filters and challenges to raise view count and grow visibility.
  • You have roughly 3 seconds to grab viewers’ attention, so give them something worth sticking around for quickly, aka the ‘hook’.
  • Your videos should have a beginning, middle, and end so don’t forget your story arc!
  • Interact with your audience through comments.
  • Explore advertising options such as in-feed ads or branded hashtags.
  • Stay consistent with frequent posting, we recommend at least 1 video per day.
  • Most importantly, stay authentic to your brand values.

TikTok Age limit

The majority of users belong to the younger generation, with the TikTok age limit being 13. However, with how large their user base is, there is an active audience for every demographic.

TikTok Trends: What’s Hot Right Now?

TikTok is all about trends and challenges. Whether it’s dance challenges or life hacks, there’s always something happening. Staying updated with TikTok trends is crucial for engagement. Our best advice is to simply keep scrolling! The more you familiarise yourself with the ‘FYP’ the quicker you’ll be exposed to trending sounds, challenges, and hashtags, and how to use them.

Some other actions you can take include:

  • Browse the “Sounds” section
  • Follow creators and influencers who often participate in trends
  • Dive into hashtags to find out what’s popular
  • Check the Billboard Charts as the top songs often make their way to TikTok

Help! What TikTok Sound Is Trending Right Now and What TikTok Hashtags to Use?

Music is at the heart of TikTok. Memorable songs often become viral trends, and using the right track can make your video’s views shoot up.

Hashtags play a significant role in boosting your content’s discoverability on TikTok. They can also ensure your videos reach the correct target audience to gain the most engagement. These can include anything related to your niche, or the video itself. We recommend 3-5 hashtags per video for optimal effect.

TikTok is renowned for starting global trends, from using funny audios (sounds) or hashtags to different challenges to take part in. These concepts often come into trend as fast as they go out, so we recommend you don’t wait to lean into this content while it’s hot!

TikTok vs. Instagram: Which is Right for Your Business?

Now, you might be wondering how TikTok compares to Instagram. Both platforms offer unique advantages:

TikTok: It excels in short-form video content, creativity, and reaching a younger demographic. If your business thrives on innovation and wants to tap into the Gen Z and millennial audience, TikTok is an excellent choice. It also offers a more authentic marketing style compared to the rigidness of Instagram, which can be helpful when trying to build a trustworthy relationship with consumers.

Instagram: Instagram offers a diverse range of content formats, including photos, videos, and Stories. It’s a platform for visual storytelling and is well-suited for businesses targeting a slightly older audience.

Ultimately, the choice between TikTok and Instagram depends on your target audience and the type of content that resonates with your brand. Some businesses even succeed by using both platforms to reach a broader audience.

TikTok’s Creative Playground Awaits

In the world of social media marketing, TikTok offers a unique platform for businesses to connect with a diverse and engaged audience. By forming a well-defined TikTok strategy, staying updated on trends, using the right hashtags, and embracing its creative potential, your business can ride the wave of TikTok’s success.

So, why wait? Dive into TikTok, create captivating content, and let your business dominate the For You Page. TikTok is more than just an app; it’s a creative community where your brand’s story can come to life.

Now that you’re armed with the basics, it’s time to get out there and start TikTok-ing for business success. Happy TikTok-ing!

Piece of Cake Marketing Are Ready to Help

If you’re apprehensive about where to start or feel you need that extra push, Piece of Cake Marketing can help develop a marketing strategy tailored to your business. Don’t hesitate to reach out for customised guidance.

Contact us at hello@pieceofcakemarketing.co.uk or call 07799626332 to learn more about our social media packages. Let’s connect and get your digital marketing journey on the right track!