Social Media Content Ideas for January

January is here, for many it is a chance to reset. After the hectic craziness of Christmas and New Year, there are 31 days to get your calm and energy back. Here is some guidance in terms of social media content for the month of January.

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National Days for January

All Month – Dry January, Veganuary 

1st – New Years Day

2nd – Bank Holiday (Scotland only) 

4th – World Braille Day

5th – Twelfth Night

6th – National Cuddle Up Day

8th – Bubble Bath Day

10th – National Cut Your Energy Cost Day

10th – National House Plant Day

10th – 16th – National Obesity Awareness Week

11th – National Human Trafficking Awareness Day

15th – Blue Monday

15th – Martin Luther King Day

18th – Winnie The Pooh Day

19th – National Popcorn Day

21st – Red Squirrel Appreciation Day

22nd – 28th Cervical Cancer Prevention Week

23rd – National Handwriting Day

24th – International Day of Education

25th – Burns Night

25th – St Dwynwen’s Day

27th –  International Holocaust Remembrance Day

28th – International Lego Day

28th – World Leprosy Day

31st – International Zebra Day

Social Media Post Ideas for January

After the noise and activity of December, January can feel a bit dull, the weather is generally a bit grey, and everyone is a few pounds heavier than they were a few weeks ago. However, this is the moment to shine through the gloom and beam some sunshine into blogs and the social feeds of your followers.

Have you reviewed 2023 for your followers? What were the highlights of the year, what successes did you have? Find some stats and facts that sum up the year simply and highlight your aspirations for the coming year. It’s a good time to ask your audience what they would like from you – make some suggestions of new products or services you could offer in the future and see how they react. They may also suggest things you hadn’t thought of.

January is often the time when people have committed to New Year resolutions…and are generally struggling by the second week of January! Blue Monday lands on the 15th of January this year. Can you offer some motivational advice or support? Share your resolutions and struggles and empathise with your audience. A new year brings change for many too, putting their house up for sale or applying for their next promotion. Can you help solve their problems and achieve their desires? For example, a cleaning company could offer a special “preparing your house for sale” deep clean. Find a way to ease your followers’ pain!

Share some humour – appropriate to your audience. It’s a great way to get them to engage! If your audience is in a specific location, share some local free events because everyone is counting the days until payday!

You can also watch our video which summarises some things you can do in January if your business is a little quieter this month.

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Health & Wellbeing Content Ideas for January

Dry January, as the name suggests, takes place in January every year for the entire month. This month of avoiding alcohol is a public health campaign.

World Braille Day will be observed globally on the 4th to highlight the crucial significance of Braille as a channel of communication for partially sighted and blind people.

On the 8th take some time for yourself and celebrate National Bubble Bath Day.

The 10th – 16th brings National Obesity Awareness Week, a week to draw attention to the issue of obesity and encourage people to keep active and eat a healthy diet to avoid becoming obese.

Cervical Cancer Prevention Week runs from the 22nd – 28th and campaigns will be taking place to make cervical cancer a thing of the past. There are lots of resources regarding every aspect of cervical cancer, cervical screening, and HPV to help people affected get the support and the answers they need.

World Leprosy Day is observed on the 28th, on this day, organisations hold public and educational outreach events where they give people information about how to prevent the spread of the disease. Doctors and other medical professionals spend time talking to the public about how to recognise the symptoms of leprosy.

Fun Post Ideas for January

fun content marketing ideas

The 5th is the twelfth day after Christmas and the official end of the Christmas season, today is the day when you should have taken all your Christmas decorations down to prevent bad luck!

If we are looking at celebrating lives this month the life and work of civil rights activist Martin Luther King is done so on the 15th and on the 18th Winnie the Pooh Day celebrates the beloved honey-obsessed bear with readings and teddy bear’s picnics.

Burns Night on the 25th is the birthday of Scotland’s national poet Robert Burns, celebrated with a Burn’s Night Supper, traditionally with a haggis.

St Dwynwen’s Day on the 25th is the Welsh St. Valentine’s Day, as the saint was the Welsh patron saint of lovers, and the day is a special day dedicated to love in Wales. A good practice ahead of Valentine’s Day!

International Lego Day on the 28th marks the date when Godtfred Kirk Christiansen patented the original 2×4 LEGO brick. Are all those Christmas Lego sets from Christmas built yet!?

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