Facebook Ads vs Google AdWords
Hunter vs Poacher
Are you wondering how to spend your marketing budget to get the most bang for your buck? In this day and age, the marketing world is noisy and busy, but you still need to get your message across to your customer. Two forms of online advertising techniques that we are going to look at today are Google AdWords and Facebook Advertising.
Google is the world’s largest search engine and their ads reach billions of people each and every day. Facebook currently has two billion monthly active users.
Google Ads is an online advertising service developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users. Google AdWords’ system is based partly on cookies and partly on keywords determined by advertisers.
Whilst Facebook adverts are ads that can appear on Facebook in the news feed on desktop or mobile, in the right column of Facebook on the desktop and also many other places including Facebook Messenger and Instagram
So what’s the difference?
Over the last few years, both Facebook and Google have continued to battle for business owners attention when it comes to spending their advertising budget. What are the differences between the two options?
One of the biggest differences is search intent vs awareness (Hunter v Poacher). Google searchers tend to be people who are specifically looking for a product or service. Facebook users are shown ads based on their interests. So you could say Google has a pull marketing strategy and Facebook is about brand awareness.
Cost per click. Every industry and business is different but you may find that you pay a different cost per click depending on whether you are using Google or Facebook adverts. Whilst one may be higher than the other you may be comfortable with that if you feel the higher cost per click drives sales. You’ll need to test and experiment to see what works for your individual business.
Both Facebook adverts and Google AdWords are fantastic ways of advertising your business. A great marketing strategy will use both of these mediums in different ways to gain the best results.
We have seen great results using these platforms to promote our clients.
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