It’s not easy, but our Social Media Post Ideas for Business will help you stand out from the crowd.
Social Media is big business.
Therefore, it’s no surprise that social media content can become a headache for many business owners. Whether you’re just starting out in your social media content marketing journey, have been going it alone for a while and need new inspiration, or you simply just lack ideas to keep your audience interested, it can be difficult to keep your social media bursting with exciting and engaging posts.
If you’ve turned to the internet in a last-ditch attempt to provide some ideas and you’ve come across this blog – lucky you!
At Piece of Cake Marketing, we’ve got some great social media post ideas for business along with hints and tips when it comes to content creation.
Where to start with your social media content creation
Creative block can be a nightmare.
Struggling to think of fresh ideas to post across your social channels takes valuable time out of your day and makes it a daunting task rather than something fun.
In our line of work, we spend much of our week managing Facebook, Instagram, LinkedIn, and TikTok accounts. We also spend lots of time creating content for business owners. To do this without dropping the ball, we ensure that we’re using our time wisely. Which is exactly what we’d share with any business owner trying to do the same.
The most time effective way for any business to create content on social media is to have a plan.
Once a plan is in place, you can begin to think about what, when and how you should post. This will help you post consistently and persistently whilst still including ‘in the moment’ content.
A quick and simple rule to follow is the 80/20 rule – social media marketing shouldn’t be about the hard sell. Instead, it’s about building a relationship with your customer and encouraging them to interact with you. That’s why 80% of what we post is content that we think the customer will be interested in or can relate to and 20% is promoting services or products.
20 Social Media post ideas for business
If you’re still searching for inspiration, look no further. We’ve compiled 20 social media post ideas for business to feature across your profiles.
- Lean into video
Short-form video is the number one way to engage with and grow your audience. Video content is dominant across all social media platforms, and if you want a chance of being seen, you have to get on board.
Whether you’re behind the camera or happy to be featured, regularly posting engaging videos of around 30 – 90 seconds can increase your visibility and resonate with your target audience. Spend some time researching relevant keywords to include in your video and captions, as many social media consumers now use them in place of search engines.
2. Jump on relevant trends
One of the best ways to grow your audience is to see what’s currently ‘trending’ in the world of social media and create your own video as part of this trend. This will increase the likelihood of people interested in this kind of content seeing it.
However, only stick to trends that are relevant to your company and values – and try to put your own spin on it to make it unique and engaging.
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3. Go behind-the-scenes
Social media is moving away from glossy, airbrushed posts, with users more interested in real and authentic content.
Sharing a glimpse behind-the-scenes of your business can give potential customers more of an idea of how their products or services are created and what goes into them. Giving your audience an exclusive look into the running of your business helps them get to know you, building a relationship that they’re engaged in… meaning they’re more likely to keep you and your product front of mind.
The great thing about this is that anything can be content, like sharing a new delivery being unboxed or filming the way you package an order.
4. Identify pain points and use them as a hook
Your future customers are going to have pain points that they want solving – that’s why you created your business in the first place, right!? Use this knowledge to your advantage by creating strong ‘hooks’ into your content.
Not sure what we mean? A hook is typically a question or statement in the first 3 seconds or so of a video that compels the audience to keep watching. It could be a controversial statement, a warning, a loaded question – anything that draws their attention to the rest of your video.
A great way to start coming up with hooks is to share your post idea with ChatGPT and ask it to provide some hook suggestions – then simply modify from there. Want to know more about AI and Marketing head to our blog and grab our FREE download.
5. Recommendations
While your business, services and products are important to post about, recommendations are great social media post ideas to help share the love.
Helping others through genuine recommendations is a great way to connect with more people and show that you are an expert in your business. As a business owner, can you recommend an app or a tool that you think your audience could benefit from?
If you can relate it back to your business or products in some way, even better! For example, a personal trainer could recommend a good fitness tracker, or a child minder could share a great activity to occupy the children.
6. Have some fun… or push the boundaries
Social media post ideas for business don’t have to be boring.
It’s said that laughter makes the world go round, so there’s no surprise we recommend adding some light-hearted fun to your social media posts. Sharing content that makes your audience laugh means they’re more likely to remember your post and share it or tag a friend, which brings more eyeballs to your posts, as well as bringing bit of laughter to break up people’s day.
Another way of attracting more attention is to push the boundaries… slightly. Content that leans into potentially darker humour or courts the edge of controversy (without pushing it too far) often does incredibly well – although it can both resonate and cause differing opinions in the comments.
We had a video go viral that included Emma jokingly saying, ‘in your face’ while playing a team-building game – click here to watch it. While the reaction was amazing, the comments reflected that some people enjoyed the competitive edge, while others had less-than-approving opinions, but both helped to further our reach.
7. Shout out to your customers
Express your gratitude for your loyal customers and audience by giving them a personal shout out.
Whether it’s resharing them using your product, calling out those that are highly engaged, or showcasing real-life success stories, these types of posts make others feel good and help foster a sense of community. Plus, it both encourages other people to join in and serves as a reminder that you’ve got a great support network around you!
8. Hold a contest/competition
Hosting a social media competition is a brilliant way to attract and engage audiences while growing the awareness of your product and increasing purchase intent from potential customers.
It is a great way to build an email list, drive traffic to your website/page, and reward your current customers, keeping them coming back for more. If you’ve ever seen a competition on social media, you’ll know they generate a lot of interest and engagement.
9. National days & events
Sharing specific holidays, national days and events across your page can help you become part of bigger conversations. Plus, using specific days that carry their hashtags allows you to connect with others who are talking about it too.
Every day is an awareness day for something, so it’s important to pick the ones that your audience can really relate to. For example, who knew that 19th September was ‘International talk like a Pirate Day’? Make them relatable to your audience, and you’ll find these are the posts that fly. Use them strategically and not too often.
10. Share a poll
Would you rather, this or that, true or false – polls can be as simple as that. Creating an interactive social media post will help you boost engagement when a simple answer is required. We love pushing buttons, and this is why polls work so well.
Relating it back to your sector and business type goes a long way too; we use these types of posts across a variety of clients within their social media content marketing. However, remember not to go overboard – it is all about balance.
11. Use your B-roll
B-roll is ‘spare’ footage that doesn’t necessarily feature the main action that tells your primary story.
It can include background shots, you going about your everyday activities, someone stirring a cup of coffee… anything that adds variety and context to your business. B-roll is often used with text overlayed to tell a story, or even a voiceover to keep the audience engaged in the message.
Experiment with different types of B-roll, and don’t be afraid to reuse and repurpose your shots.
12. Share tutorials or before and after transformations
If your business or product helps someone solve a problem, make something new, or bring something to life, sharing before and after shots or tutorials can help your audience gain confidence in your offerings as well as establish yourself as an expert in the field.
For example, if you own a cake decoration company, sharing your cake transformations is likely to resonate well with your audience. Similarly, teaching people the skill to decorate their own element (like frosting, fondant work, or hand painting) is also valuable as it sets you apart from your competition.
13. Hold a Q&A
While you may have covered your FAQs on your website, directly hosting a Q&A session across your social media platforms means that potential customers can ask you exactly what they want to know and get an answer directly.
A great way of doing this is posting an ‘Ask me anything’ or ‘Q&A session’ in your Instagram stories – or going live on Facebook or Instagram for real-time conversations. This could prove to be an important insight into what other customers might like to know. Once you’ve gathered these questions, check if they’re answered on your website. Even better, can you then break them down and use them as further social media posts?
14. Post an excerpt from a blog
Why not write a blog or article that you can use as the focus for the month?
If you’ve already got some great blogs uploaded to your website, whether old or new, it could just take a quick update to share it again, and again, and again… as long as the content remains relevant and still applies to your audience. Just because you’ve shared it once doesn’t mean it won’t prove helpful to your audience – or new followers – again.
If you don’t have any blogs written, why not try writing a blog or an article that you can use as the focus for the month? You could break this down into useful snippets and share them with your audience. Your website will certainly thank you for it! If you need any extra help creating the perfect blog, drop us an email at hello@pieceofcakemarketing.co.uk
15. Hold a flash sale or promotion
Whether you’ve got a stockpile of older products and need to make room for a new collection, or you have a service you’d like to promote, why not release a flash sale or promotion?
Try reducing the price or offering 2-for-1 and you may find yourself inundated with orders or enquiries, which is ultimately the end goal.
16. Share customer reviews and testimonials
The best form of marketing is word of mouth – having real customers share real recommendations about you and your business is both a great feeling and incredibly important.
If you have one, share a recent review to your social channels to show potential customers that you are a credible, reliable business. Don’t forget to say thank you, and ensure you reply to any review – whether positive or negative – taking any learnings onboard if you need to.
Here’s a quick way to share your reviews and testimonials.
17. Get in on the meme action
Sharing memes – or creating your own – is a great way to engage with your audience using wit and humour.
Celebrity memes are really popular, with businesses taking the context of the original meme and applying it to themselves. You could also share a funny meme and overlay relevant text that applies to your business or audience. The idea is to be both relatable and shareable – and a meme done right can be a great tool to boost your brand awareness.
18. Industry news
What’s going on in your sector?
If you’re in the fulfilment sector, are there any updates on shipping? If you’re a PT, has there been a new fitness craze that actually works? Consider what difference your company makes in the industry and share your thoughts on it. Alternatively, you could feature a news article or blog and share your point of view.
19. Tips and advice
As we’ve already shared, many people now use social media to research almost anything instead of relying on search engines.
Capitalise on this by incorporating keywords and phrases into your videos, posts and captions that give hints, tips and advice in your area of expertise. If you’re an Estate Agent, can you offer specific advice on buying or selling a home? If you run a garden centre, can you provide tips on when you should be planting certain flowers in your garden?
Research your audience and the problems you could solve for them and set about doing just that.
20. Conversation starters
Have some fun with conversation starters to boost engagement on your social media channels.
We asked the question “Which was your first mobile phone?”, complete with a photo of mobiles from the noughties. Kate then spent the next hour talking to people about battery life and how on earth we coped before the smartphone.
Although it may seem counter-intuitive not talking about social media or marketing, it meant we were engaging and networking with real people on social media – which worked a lot better for us than a post that simply said: “buy our stuff, we’re great”.
Planning your social media content like a pro
We know that preparing your monthly content can be daunting and overwhelming – especially with a stubborn creative block – but we’re hopeful that we’ve managed to inspire your social media posts and given you some ideas to work with.
You may also wonder why we’re always preaching about staying persistent and consistent. The truth is that just because your reach may have dropped this month, it doesn’t mean you won’t be seen next month. Algorithms are constantly changing, and video content now has the potential to do well weeks after it was originally posted, which means continuing to update your social media is a must.
If you run out of social media post ideas for business, we also produce blogs based on the holidays, events, and national days that will fall each month. Within them, we share hints and tips on how to post about the events and relate them back to your business. We upload these blogs months in advance to help you plan effectively, so if you’re looking to get ahead when it comes to your social media marketing, then look no further than our blog inventory.
Here are the shortcuts for each month of the year:
