Social media marketing
It's a piece of cake!
Struggling to find time for your social media marketing? Wondering how to get the best results for your advertising budget?
Experienced - with over 10 years of experience in both social media and traditional marketing we know how to engage with customers and get the right results for your business.
Customer Focused - to engage with the customer you really need understand the customer and what they're interested in. We are truly customer focused which means we get the right results for your business.
Affordable - social media marketing doesn't have to be expensive. We believe in effective social media advertising meaning better results for your business.
Emma & Kate xx
What's your recipe for success?
Which part of the marketing mix are you missing?
Social Media Content
Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google +, YouTube
Social Media Advertising
Facebook, Twitter, Instagram, LinkedIn
Social Media Training
Facebook, Twitter, Instagram, LinkedIn
Email Campaign creation, Email Campaign training
Is your business in need of some marketing inspiration?
what our clients say
Find out what we've been cooking up at Piece of Cake Marketing.
Business awards – have you been nominated? On the blog today we have a guest post from business adviser Karen Heap. We’ve known and collaborated with Karen on a number of projects recently. Orchard Business Development works with small and medium sized businesses to provide knowledge and understanding of how to run a business successfully. Whilst[…]
Piece of Cake Marketing, Coventry. Schools out for Summer. As we enter the school holidays we thought it would be a great opportunity to share our “Why”. Why did we set up our business? The challenges we face over the school holidays and how we keep it all going. Let’s begin with a bit of background about us.[…]
Customer reviews and testimonials are a great way for new customers to validate your work. We believe that no matter what type of business you have online reviews are highly important. Potential customers can use these reviews to help them make purchasing decisions Potential customers are influenced by positive reviews Potential customers trust customer reviews[…]
Coventry business networking #Covhourlive Coventry, we salute you! 29th June 2017 – what an evening! We celebrated our amazing City and the people and businesses who are working to help to make it great. If you’re a local Twitter user you may have heard of the online networking hour #covhour. Every Thursday evening since[…]
Video Marketing – what’s all the fuss! We’re always telling our customers that they need to embrace video. They need to use it in their social media and on their websites. However, we have a confession to make! When it comes down to it we don’t really like doing it ourselves. Actually, we hate the[…]
Social Media at Events We had great fun last month working with Milo Bears who were exhibiting at This Morning Live in Birmingham. We were tasked with working on their social media during the actual event. Founder Karen De Marco crafted the original Milo Bear for her grandson. This little bear was stitched together with[…]
We spend many hours training businesses on how to get the best out of their social media accounts. There are often similar questions, one of the most common that we come across is… “Is it ok to link my Facebook account to my Twitter and let it post automatically?” Our answer to this question is[…]
Adding video to your social media There is absolutely no denying video should be an important part of your social media marketing strategy in 2017. The statistics show that on average videos on Facebook get 135% more organic reach in comparison to photos. Other statistics show that videos up to 2 minutes get the most[…]
Facebook advertising myths! Social media is changing the way we do business. It’s not a passing fad and it certainly isn’t just for kids. Every major brand has embraced social media and they use it to reach people on an hourly basis. Social media isn’t just for big brands. We’re seeing some small to medium[…]
Apps to make your life easier! Last year we wrote our most popular blogs 6 Apps we can’t live without. As you know we love a good App. We use them on a daily basis to help us with everything from content creation to organising the weekly food shop. Take a look and give[…]
It’s Time to Give Your Social Media a Spring Clean The clocks have gone forward. The daffodils are in bloom and Coventry City win at Wembley, 30 years after FA Cup victory. We know that doesn’t have much to do with spring but we are immensely proud of the performance shown by our local football[…]
What is an event hashtag? We were extremely honoured to be asked to put together a social media plan for the team at Socially Shared for their Women In Business Conference. The event was set to take place on Wednesday 8th March 2017 for International Women’s Day. In the latter part of 2016, we[…]
We’ve been networking quite a bit this year. We’ve spent a lot of time chatting with small business owners and it seems that many of us are experiencing the same challenges. Running your own business is like a game of snakes and ladders. We’ve mentioned it before but we believe that goal setting is so[…]
Know your customer and know them well. Ever heard of B2B, B2C or P2P? Better still, word of mouth? Back in my University days, I spent many hours learning the differences between Business to Business marketing and Business to Customer marketing. However, things have changed a bit since then. With the eruption of social media,[…]
Finding Your Way Around Facebook: Some Tips and Tricks. Facebook is always changing. Whether it’s a layout amendment, an algorithm alteration or the introduction of a new feature, this social media platform never stands still. Whilst these changes are usually intended to make life easier, in the long run, we know it can be difficult[…]
Why outsource your social media marketing to Piece of Cake Marketing? There are many reasons why you may be thinking about outsourcing your social media marketing. There are also many reasons why you’ve decided to do it yourself. Here’s why we think you should outsource your social media marketing and use our services. […]
Start setting goals for your business today January, a time for reflection, planning and most importantly doing! Let’s talk about setting goals for your business. ‘Dream big. Start small. Act now’ Back in September we sat down and made our 90 day plans. These were a combination of business and personal goals. We’re pleased[…]
Pinterest for Business You may be more familiar with Facebook and Twitter and how they can work for your business but have you ever thought about using Pinterest? Pinterest is a visual platform that allows users to create, share, save and pin to boards. Boards can relate to just about anything and are often used[…]
Should I use Google plus for my business? Google plus or Google+ as it is more commonly known, the Marmite of social media networks. Whether you love it or hate it as a social media network you need to seriously consider having a basic presence. We know what you’re thinking … another platform to manage![…]
One of the biggest challenges most businesses face is keeping up with the competition. In our work for our clients we spend much of our time on Social Media and these platforms develop and evolve quickly. We know it’s important to keep up with the latest changes and trends so that we can help our[…]
How many Instagram Hashtags should I use? Instagram was created by Kevin Systom and Mike Krieger. The online mobile photo-sharing, video-sharing and social networking enables its users to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms. The network launched in October[…]
As part of expanding our business we network at various locations and we meet some really lovely people. Meet Vicky from Vicky Smith Styling. We can personally recommend her “Colour Analysis” service. If you are looking to revamp your wardrobe or simply understand what suits your shape Vicky is the woman you need! Full Name[…]
My Facebook Page changed again! Guess what … Facebook Business pages changed AGAIN. If there is one thing we can guarantee when it comes to Facebook it’s this … it will always change. As a business owner it’s therefore important to schedule in regular reminders to review and update your Facebook page. Use[…]
Goal setting for business ‘Our goals can only be reached through the vehicle of a plan, in which we must fervently believe, and upon what we must vigorously act. There is no other route to success’ Pablo Picasso September always feels like the half year point for us. It’s the start of the school year.[…]
A year on … We can hardly believe it but it has been a year since we had our first conversation about starting a business together! A lot has happened since that school holiday trip to the park with our brood of kids. We thought it was therefore a great opportunity to look back at[…]
Useful Business Apps Here at Piece of Cake Marketing we love a good App. We use them to save us time and in some cases money. The ones we’ve discovered have been recommended to us by friends and colleagues. It can be difficult to know which ones will work for your business. The only real[…]
Email marketing As a business owner there are many marketing tools that you need to use to shout about your business. One of the most powerful tools you have is your email marketing list. Hopefully this list will be a combination of your enquiries and your previous and existing customers. Whichever category they fall into[…]
Just for fun we thought we would share some personal information. Last week Kate interviewed Emma. This week it’s Kate’s turn to be in the hot seat. Name – Kate Rebecca Keene. Family Status – Married to Scott with 2 sons Charlie (8) and Archie (5). Something that people wouldn’t know about you – There was a[…]
Just for fun we thought we would share some personal information. I’ve interviewed Emma and she will interview me for next week’s blog. Name – Emma Louise Kavanagh. Family Status – Married to Chris with 3 beautiful daughters Lola (7), Maiya (5) and Ava (1). Something that people wouldn’t know about you – I’m scared of roller[…]
Facebook competition rules. “You’ve got to be in it, to win it”. We’ve all heard it, the faithful old competition mantra spoken throughout the years. To win a prize in any competition you do, of course, have to take part. They used to be simple but, with the advent of social media, the rules have[…]
Marketing Strategy vs Tactics Do you know the difference between marketing strategy and tactics? When businesses approach us to talk about their social media presence on Facebook, Twitter, or even a blog, they often don’t realise that what’s actually posted is merely the icing on the cake. A strong social media presence is built on[…]
Facebook Advertising – to boost or not to boost! A normal week here at Piece of Cake Marketing involves a great deal of content creation for Facebook. This type of content is known as organic. We create this content to gain free exposure for the business and to encourage customer engagement. In the last couple[…]
Piece of Cake Marketing and Covhour celebrate Social Media Day Social Media plays a huge part in the lives of many people today. It has changed the way brands and people communicate and make decisions. Social Media Day 2016 is on Thursday 30th June with events being held across the world. Mashable launched Social Media[…]
Business Mentoring A quote that sums up business mentoring … “It’s very hard to be successful without having a good mentor, it is essential to have someone you can look up to and emulate. Also, a mentor will show you the tricks and pitfalls of the game because they have likely already been around the[…]
Social media content ideas to help you engage with your customers. Social Media is big business. It’s therefore no surprise that social media content can become a headache for many businesses. We spend much of our week managing Facebook pages and Twitter accounts. We also spend lots of time creating content for businesses. […]
Getting the best out of your LinkedIn profile image. A couple of weeks ago we gave you some top tips on how to use LinkedIn for your business. One of the most important things about your LinkedIn profile is ensuring that you have a professional head shot. This week we hand over to photographer Kyra Williams[…]
Kate and I are very passionate about the benefits of a business blog. Our goal is to post a new blog article on a weekly basis that provides useful information and that adds value to your business. We don’t always achieve it and it’s not always easy but we’ve found a recipe that works for[…]
LinkedIn and Networking go together like tea and cake. When it comes to business, you can’t beat meeting and talking to your latest contact face to face. But now you can maintain that connection online. Over the years, our love affair with social media has infiltrated our lives more and more. It’s not only Facebook[…]
Print and Design – 10 things to think about when designing a leaflet. We talk to lots of clients about their Marketing activities. One of the most popular choices in terms of marketing presence is Social Media. We are often asked if there is any point in traditional print and design marketing. The answer[…]
4 things you might not know about Facebook Pages. Facebook … if there is one thing we can guarantee when it comes to Facebook Pages it’s this, things will always change. Facebook are constantly testing and changing functions and their algorithm. This week we’ve had lots of people sending us emails with the same query,[…]
How to get the best out of your Instagram business account. If you’re over 20 then Instagram might be quite a new phenomenon to you. Instagram is a visual platform. As a business owner you need to think about your content as your shop window. It is one of the first impressions visitors will get[…]
The word Networking used to fill me with dread! Everybody was telling me I needed to do it for my business. It’s not who you are, it’s who you know, apparently. I felt nervous about going alone and not knowing anyone and I felt I would struggle as I am not naturally a sales person.[…]
How to build a Facebook Page that brings you new business and creates a buzz about what you do. Facebook is a global phenomenon with over 1 billion users. For many it has become an essential part of everyday life. If you’re a business and not leveraging the power of Facebook, there are an awful lot[…]
How one trip to the supermarket turned into a rant about Twitter. As I stood in the queue at my local supermarket with my 2 boys recently, I noticed a well-known charity canvassing for donations. I listened carefully to their spiel, whilst trying to avoid eye contact, as they badgered people finishing their shopping. “Can[…]
Marketing Mix – 4 areas you need to think about when marketing your business. It won’t surprise you to know, that at Piece of Cake Marketing we believe the marketing mix is very important and if you think about it like baking a cake, you can create a beautiful recipe that your business can use[…]
Piece of Cake Marketing – Coventry Well, where do we start? Okay, let’s start at the beginning. On a rather rainy day last Summer we took our children on a trip to Coombe Abbey Park, Coventry. There may have been some tea and cake involved too! In between feeding the ducks and climbing trees our[…]