West Orchards Shopping Centre

Case Study – West Orchards Shopping Centre

Marketing Strategy - Facebook Advertising - Email Marketing - Content Creation - Print

About the project

West Orchards Shopping Centre opened in 1991, and is located at the heart of the city centre shopping, offering a wide choice of retail outlets with major high street names as well as independent outlets.

Back in early 2022 the team contacted us about a new project they were working on. A dinosaur trail would make its way to the shopping centre for the summer holiday period. The purpose of the trail was to drive footfall into the shopping centre and increase dwell time.

What We Did

We researched similar trails that had been carried within other shopping centres and put together a plan to drive footfall around the shopping centre.

We also looked at ways to drive data collection for future use.

We worked on a range of collateral to support the event including posters, online graphics, fact imagery, and entry forms.

Results & Stats

  • The trail was visited by thousands of people over the summer holiday.
  • 600 children entered the competition.
  • 1 lucky winner.

What the client said…

“We instructed Piece of Cake Marketing to look after our web and marketing. Highly delighted with the results! Kate and Emma challenge our marketing and come up with new ideas to improve the business. Happy Client!”.

Andy Talbot