We began with a full audit of the venue’s positioning and its regional competitors to understand how similar heritage properties were marketing themselves and where Blyth Hall could stand out.
Our focus was on diversification and clarity. Rather than relying solely on weekend leisure stays and wedding accommodation, we helped the client identify new audiences and develop packages that met real commercial needs.
Key areas of focus included:
- Refining Blyth Hall’s market positioning by leading with its exclusive-use status, positioning the venue as private access to a historic estate rather than just a place to stay.
- Leaning into the venue’s Grade I listed status and the history of Sir William Dugdale, using storytelling to elevate the brand and appeal to high-end guests, creatives and production companies.
- Introducing culturally relevant themes, such as the rise of “Regencycore”, to make the historic setting feel aspirational and contemporary.
To address mid-week vacancy, we developed a range of clearly priced corporate packages, including:
- Day Delegate Packages for local businesses looking for inspiring meeting spaces without overnight stays.
- 24-hour Residential Retreats, offering exclusive use of all bedrooms and communal spaces for corporate away days, networking events and conferences.
- Off-Peak Room Hire options for quieter months, allowing the venue to attract SME bookings with minimal operational overhead.
We also identified additional opportunities to improve visibility and bookings, including networking strategies, venue listing platforms, CSR positioning and personalised website content to ensure visitors always see the most relevant offering.
