At the heart of our business philosophy lies a core marketing strategy around the power of blogging. We are committed to sharing valuable information through regular blog posts that not only benefit our audience but also elevate our business. While it’s not always easy, we’ve discovered a winning formula that works for us, thanks to collaborative efforts. Emma is the idea generator and gets things started, Kate edits, checks facts and refines.
We’ve seen a positive impact, both on the traffic our website receives direct leads it has generated for us over the past few months. Let’s dive into why your business should embrace blogging and how to make it work for you.
Why Should You Blog for Your Business?
Inform and Engage
A business blog serves as an effective platform to share valuable information with your customers and target audience. It’s your chance to engage with them on a deeper level, fostering a sense of community and trust.
Boost Search Engine Optimisation (SEO)
Search engines love fresh, relevant content. Consistently publishing blog articles with targeted keywords can improve your website’s search engine ranking. When people search for topics related to your business, you’ll be more likely to appear in their results.
Fuel for your Social Media Marketing
A well-maintained blog provides a steady stream of content that you can share across your social media platforms. This not only keeps your audience engaged but also drives traffic back to your website.
Establish Authority
Crafting well-written, informative blog posts positions you as an authority in your industry or niche. It builds confidence in your expertise and sets you apart from competitors.
What Should You Blog About?
When you start blogging you may have a creative block and that’s perfectly normal. Take a look at what your competitors are blogging about, or what’s in the news or going on in your business. Other things to consider are –
Relevance to Your Audience – Your blog content should resonate with your target audience. While it doesn’t have to be directly related to your products or services, it should be of interest to your ideal customers. For instance, if you sell baby blankets, consider writing about topics like child development or parenting tips.
Give Away Value – Don’t be afraid to provide valuable content for free, even if it’s something you typically sell. Offering useful information builds trust and credibility in your field.
Answer Customer Questions – Use your blog to address common questions or concerns raised by your customers. For example, if customers often enquire about the origin of your products, write a blog post detailing your sourcing and production process. Check out Answer the Public by Neil Patel.
Guest Bloggers – Collaborate with guest bloggers who can provide valuable insights or expertise related to your industry. It not only diversifies your content but also enhances your blog’s credibility. Be sure to link to their high-quality blogs, which can positively impact your SEO.
Getting Your Blog Noticed
Writing a great blog is only half the battle; you also need to ensure it reaches your target audience.
Here are some tips to maximise your blog’s visibility:
Compelling Titles – Craft attention-grabbing titles that pique readers’ curiosity. HubSpot offers a useful guide to creating irresistible blog titles.
Share on Social Media – Promote your blog posts across your social media channels to reach a broader audience. Use engaging visuals and snippets from your articles to entice clicks.
Email Marketing – Include links to your latest blog posts in your email marketing campaigns to keep your subscribers informed and engaged.
They Ask, You Answer – Blogging for Organic Reach
But the biggest lightbulb moment for us was when we were introduced to Marcus Sheridan’s ‘They Ask, You Answer’ book.
Marcus Sheridan’s “They Ask, You Answer” approach to blogging is a game-changer in content marketing. This strategy revolves around the simple yet powerful concept of addressing the questions and concerns of your audience through your blog content.
By empathising with the information needs of potential customers and providing valuable answers to their queries, businesses can establish themselves as authoritative sources in their industries. Sheridan’s approach encourages transparency, honesty, and a genuine commitment to helping your audience make informed decisions. It’s not just about creating content; it’s about fostering trust, building relationships, and ultimately driving growth by meeting your customers’ needs head-on through your blog.
More Benefits of Blogging
Personal Connection – Blogging allows you to connect with your audience on a personal level. Readers not only learn about your products but also your ideas, values, and ethos.
Information Sharing – Some information is best conveyed through a blog. It’s a platform to delve into topics in-depth, providing insights that might not fit into other forms of communication.
Enjoyment and Learning – Many business owners discover the joy of writing, researching, and collaborating with experts in their industry through blogging. It’s a journey of continuous learning and growth.
Overcoming Blogging Challenges
If you’re still unsure about blogging or need assistance with crafting a blogging strategy, consider seeking further training or outsourcing your blog. We are here to help you navigate the world of blogging, whether it’s through training, guidance, or taking over your blog management. Don’t let the intricacies of blogging hold you back from unleashing its immense potential for your business.
In conclusion, blogging is not just a marketing tactic; it’s a powerful tool for building trust, engaging your audience, and establishing authority in your industry. Embrace the world of business blogging, and let it be a driving force behind your business’s growth and success. We’re here to support you every step of the way on your blogging journey.
Utilise Piece of Cake Marketing for Crafting Your Business’s Blogging Strategy
At Piece of Cake Marketing, we’ve consistently witnessed how the development of a well-thought-out blogging strategy can be the key to success for small businesses. It serves as a comprehensive guide for implementing highly effective blogging tailored to your unique requirements and objectives.
When your blogging efforts are aligned with a solid strategy, you’ll discover that your content budget is utilised more efficiently, your brand messaging gains increased traction, and your teams operate in harmony.
Are you prepared to prioritise strategy in your blogging plans? Get in touch with us today at hello@pieceofcakemarketing.co.uk or dial 07799626332.