Marketing really is just like dating. Now, we are not here to give advice on your love life, but we are here to share with you what works in business and marketing.
First question… would you ask someone to marry you on a first date? No? Exactly, so why would you try to sell to customers on their first interaction with you?
To build a sustainable business we’re all looking for long-term relationships. We get to know our customers and their wants and needs. We look to ensure that our product or service meets their needs.
There are many similarities between marketing and dating… here is how to woo your customers and ideal clients.
Initial Meeting/Attraction
Your eyes meet across a networking meeting, a business card is exchanged. Your marketing needs to focus on your customer’s pain points and their desires. There is nothing worse than going on a first date with someone who does nothing but talk about who they are and why they’re so great.
Curiosity, Interest and Infatuation
You connect with each other on Facebook, Twitter, LinkedIn and Instagram and they sit back and watch what you post. At this point how can you help your potential customers? How can you solve your potential customer’s problems or issues?If you’re struggling with ideas and you’re not sure what to post on social media, download our 30 FREE SOCIAL MEDIA IDEAS pdf.
Enlightenment and becoming a couple
They start to comment on posts and you start to build a relationship. The posts that you are sharing are building up the trust that they have in you and your product, knowledge or service.
Commitment or Engagement
You will need to be persistent in your messaging. The more regularly you market your business the more likely your ideal client is to see your product or service. Your customers start using your products and services and you live happily ever after together.
Marketing isn’t a quick win but if you feel you need some help in wooing your potential customers why not get in touch? We promise we won’t ask you to marry us!
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