Believe it or not, the festive season is upon us once again and although it is the most wonderful time of the year it is also the busiest, so it often leaves business owners with a lot less time than normal, so we’re here early giving you guidance in terms of social media content for the month of December. If you need Marketing ideas for Christmas check out our blog which is full of festive ideas.
If you need more ideas to help when you have a creative block, download our 30 FREE SOCIAL MEDIA IDEAS pdf.
National Days For December
All Month – Decembeard
1st-7th – Anger Awareness Week
1st – World Aids Day
2nd – Walt Disney Day
2nd – 8th – National Grief Awareness Week
2nd – Cyber Monday
4th– Tree Decorating Day
5th – International Volunteer Day
6th – St Nicholas Day (Christian)
7th – Small Business Saturday (UK)
10th – Human Rights Day
12th – Save the Children’s Christmas Jumper Day
21st – Winter Starts
24th – Christmas Eve
25th – Christmas Day
26th – Boxing Day
31st – New Years Eve
Social Media Content Ideas for December
As autumn begins to wind down and winter creeps closer it is time to begin planning your social media content for the month of December. Social media content in December is both easy and hard at the same time. You may have lots of content with festive promotions to deliver however everyone is doing the same thing!
Put your energy into focusing on content that will really help your consumers at this time of year. How can your service or product go that extra mile for both the early keen Christmas shopper and the leave it to the last-minute shopper? Be sure to let the audience know your opening hours and the latest date that you can realistically be sending out items for guaranteed arrival. If you have gift items, can you offer a gift wrap service as that is sure to be a great hit!
There are so many ways to integrate Christmas into your social space, think about updating your header images with a Christmassy look, creating an advent calendar of special offers, or running a Christmas competition.
Although December will be filled with all things tinsel and baubles, there are other things to include in your social media content marketing.
Health & Wellbeing Content Ideas for December
Human Rights Day is the 10th this month. A day dedicated to the celebration of the day in 1948 in which the United Nations General Assembly adopted the Universal Declaration of Human Rights. Over the years, the amount of activity revolving around human rights has grown tenfold.
World Aids Day is on the 1st of December. There are some great resources and social media infographics on their website to share and show support to help raise awareness.
National Grief Awareness Week runs from the 2nd-8th of this month and raises awareness of all aspects of grief and loss on a national scale. It signposts to a choice of tailored bereavement support to all those grieving in the UK and to those working with the bereaved.
Anger Awareness Week runs from the 1st-7th December- timed for the run up to Christmas where stress can peak. Anger Awareness Week brings awareness to the increase in uncontrolled rage and its contribution to domestic violence, youth crime, prison sentences, classroom disturbances and stress related illnesses and encourages individuals, schools, and the workplace to recognise the causes and symptoms of anger and provides information on counselling services and coping strategies aimed at defusing tricky situations and challenging behaviour. Think about sharing a well-being quote or suggestion of a relaxation activity.
Fun Content Ideas for December
The Decembeard annual sponsored beard grow is here for the month of December! Across the country, men will be putting away the razors and growing beards for December to raise awareness and money to support vital research and lifesaving work to stop bowel cancer. Clean shave on 30th November and watch your beard bloom like Santa Claus. If you already have a beard how about doing something drastic such as dying it red to go along with the festive colours!
Save the Children’s Christmas Jumper Day on the 12th is a fantastic way of connecting with your audience as it gives you the opportunity to share your personality with your audience. Whether tacky or subtle post a picture of your outfit, posting a picture of yourself gains more engagement and interaction than any other post when it comes to business so get involved!
Festive Content Ideas for December
The 4th is Tree Decorating Day, a chance to gather the community and celebrate the role that trees have in our local environment and across the world. It’s possibly a bit niche, but if the environment, community, and elements of faith play a part in your business, there could be opportunities here.
The traditional Christmas tree purchasing will be in full swing from the beginning of the month as people seem to be getting earlier with their tree lighting. If you have a delivery company, could you team up with a local nursery to deliver people’s trees? On your posts can you offer advice on how to keep your tree healthy and fresh for the whole month? Fun can be expressed in these posts; do you prefer a real tree or a fake one? How do you stop your kitten from climbing up your tree or your puppy from unwrapping the presents underneath?
Social media will be teeming with the standard ‘Merry Christmas’ Posts on the 25th. Christmas Day is, in fact, not the best time to post with the aim of engagement as most people aren’t on social media until later in the day as the morning is spent with family and friends, drinking bucks-fizz, and shaking presents to guess their contents before opening!
The sometimes-long days between Christmas and New Year can be filled with suggestions of what to do with leftovers, how to win (or cheat) on the popular boardgames and how to cope with Great Auntie Mary invading your space.
Boxing Day Sales begin early on the 26th and run all day, if you’re releasing any offers why not try to release your deals early and gather some interest before the madness begins. if you’re an estate agent or landlord, Boxing Day is the day with most searches taking place on sites like Rightmove…
When it comes to New Year do you have any advice that you can offer for those who are embarking on new adventures or challenges? What are your aspirations for 2025? And don’t forget to replace any Christmas-themed headers or profile images on your social spaces before the twelfth night!
Social Media Content Ideas for Business in December
LinkedIn’s 22nd Birthday is on the 28th December; founded back in 2002 LinkedIn quickly became the go-to place for businesses and individuals to turn to for a social media platform aimed at professionals.
5th December is International Volunteer Day. If you use volunteers, ask them why they volunteer and share a short video or image with their quote. Volunteering is so beneficial personally, in the community, and for charities that it’s worthy content if you have any experience to share.
Do you feel overwhelmed by all the social media advice out there? Many business owners are trying to create too much social media content, the overwhelm then leads to not creating any content at all.
Our download How to Use AI in Your Marketing might be just what you need. Full of our top tips to improve your productivity.
And it’s FREE.
