Instagram Stories have come a long way since their launch in 2016. Once seen as a fun add-on to your grid posts, they’re now one of the most powerful tools on the platform – and yet, many businesses still aren’t using them to their full potential.
We get it – sharing raw, unfiltered content can feel daunting. Stories aren’t always polished or perfect, and showing up in a more ‘real’ way can make you feel exposed.
But here’s the thing – that’s exactly what makes them so powerful.
Why You Should Be Using Instagram Stories (and Facebook Stories!)
Stories give your brand the chance to show a bit more personality and genuinely connect with your audience.
Here’s what Instagram Stories can do for your business:
Build trust and relationships – by showing the people, values and real-life moments behind your brand
Answer FAQs in real-time – cutting through the noise with direct, helpful answers
Start conversations – those DMs can be gold for community building and sales
Drive interest in your products – 58% of users say Stories have made them more curious about a brand or product
Remember, Instagram stories are programmed to go to your followers, so if you’re looking to reach more people or people who don’t know about you yet, you need to use an Instagram Reel instead.
This short video from the head of Instagram is helpful in terms of explaining how they work… https://www.instagram.com/reel/DFYFb6xRTpU/
What Should You Share on Instagram Stories?
The beauty of Stories is that there’s no one-size-fits-all formula. You could:
- Take your followers behind the scenes
- Share quick tips or tutorials
- Introduce your team or show your workspace
- Talk through a new product or offer
- Run polls, questions or mini quizzes to boost engagement
Try a few formats, see what gets the most responses, and do more of what works.
We’ve recently started asking questions on one client’s profile 3 times a week, and this is working well to increase engagement with existing followers.
How often should I post on Instagram Stories?
Aim to post to Instagram Stories 2-3 times per day
This frequency helps you:
- Stay visible in your followers’ Story bar throughout the day
- Keep your audience engaged without overwhelming them
- Work with Instagram’s algorithm to boost overall reach and profile views
Don’t Aim for Perfect – Aim for Presence
Stories don’t have to be high-production. A slightly messy, off-the-cuff Story often performs better because it feels more real. That’s what makes it relatable – and relationship-building content is what turns followers into customers.
Need help with how Instagram Stories fit into your strategy?
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If you’re still not sure where to start or feel stuck in overthinking mode, we can help. Whether it’s story ideas, content planning, or full social media management, we’re here to take the pressure off. Let’s chat – get in touch with us here