Unless you are living under a rock, you won’t have missed all the chatter around artificial intelligence (AI) and how it is making its mark in all walks of life. With chatbots that seem like real people and powerful data tools, AI is reshaping the way we work and play.
But amidst all this innovation, there’s a pressing concern – Will AI take over our marketing roles?
AI is a Powerful Tool
Let’s address the elephant in the room – AI is powerful, there’s no denying that. It can analyse data at lightning speed, automate repetitive tasks, and even engage in natural language conversations with customers. However, despite these capabilities, we firmly believe that AI will not replace the role of an experienced and skilled marketer.
The Winning Formula – Human Intelligence + Artificial Intelligence
Why? Because marketing, especially in the realm of social media, is as much an art as it is a science. It’s about tapping into human emotions, understanding psychology, and building authentic connections. It’s about being creative, spontaneous, and, above all, human. That’s why the real equation for success is AI + HI (Human Interaction).
Take social media marketing, for example. While AI can certainly help schedule posts, analyse engagement metrics, and even suggest content ideas, it lacks the intuition and empathy that a human marketer brings to the table. It’s the human touch that adds personality to brands, fosters meaningful interactions, and ultimately drives engagement and loyalty.
Sure, AI can mimic human behaviour to a certain extent, but there’s a depth of understanding that only a human mind can provide. A witty response to a customer query, a cleverly crafted campaign that resonates with a target audience, or the ability to pivot strategies based on real-time feedback – these are the hallmarks of a skilled marketer that AI simply can’t replicate.
AI Marketing Tips
We love AI, and if you haven’t had a play around with any AI tools yet then we recommend just having a play. Ask a tool like ChatGPT to do some research for you or write a wedding speech!
These tools are only as good as the information you give them. If you are not happy with the answers give it hints and tips on how to improve.
We can quite often spot an AI generated post on social media, make sure you remember to check the American spellings, and it loves to start a sentence ‘In this digital age…’. Remember to use it as a base, but make it personal. It also tends to waffle, so keep copy short and to the point!
Our Top AI Marketing Tools
Psst don’t tell everybody, but these are the tools that we are loving at the moment –
ChatGPT – the OG of AI!
The free option of ChatGPT will give you lots of opportunities to experiment. Whether it’s research, social media posts, or just checking an email you have drafted.
Claude
Is great at analysing data, and you can upload documents. It also tends to be slightly more up-to-date so it can give you current examples.
Fireflies
This is the latest tool in our AI armoury. We love to use it for minute taking in meetings and it gives us the opportunity to dictate what the customers actually say, so we can use it in their marketing. No more taking minutes that are illegible!
How are we using AI
Image Uploads
We upload images to AI tools and ask them to generate social media captions to match.
Review Round-Up
Got lots of customer reviews? Drop the link into an AI tool and let it turn those kind words into engaging social media content.
Handwritten Notes
Snap a photo of handwritten notes and let AI transform them into polished text in seconds.
Video & Meeting Notes
We upload audio from videos or meetings and use AI to turn them into blog posts or social content – same message, just a new format!
Ultimately, it’s the Human Element That Sets Us Apart
It will always be the human element that sets us apart. We’re the ones who infuse creativity into our campaigns, who understand our audience, and who build genuine connections. And while AI may continue to evolve and become more sophisticated, we believe that there will always be a need for human marketers who can bring passion, empathy, and humour to the table.
So, what are your thoughts on AI and marketing? Are you using it in your business? We’d love to hear about your experiences and how AI is shaping the future of marketing.
Working with Piece of Cake Marketing
Transparency and honesty are core to our values here at Piece of Cake Marketing. So, just so you know, we’ve used AI to support us in writing this article.
Looking to enhance your marketing and social media presence? Drop us an email at hello@pieceofcakemarketing.co.uk and let’s discuss how we can help you take your business to new heights.
Whether you need guidance on developing a comprehensive marketing strategy or require hands-on support with social media management, we can help. Contact Emma on 07799626332.