Social media provides a great opportunity for small businesses to promote themselves to a wide audience of potential customers. With more than 1 billion people on Facebook, 336 million active users on Twitter and 1 billion on Instagram you don’t want to be missing out on these communication channels. But before kick-starting your social media activity we have a couple of tips for you.
- Expecting instant results – social media is about being social so it’s about building a relationship with your audience. Relationships take time and effort, they are not instant.
- Thinking one size fits all – it is possible to put the same content out on different platforms, but you do need to think about what you are doing. If you’re posting on Twitter you need to use hashtags to reach out to a wider audience and on Instagram beautiful images are vital. Each of the platforms is very different so just sharing the same thing across all the platforms doesn’t take advantage of the unique nuances of the different channels.
- Sell, Sell, Sell – just constantly trying to sell your products puts people off. Hopefully, your social media accounts have good descriptions, so it should be obvious what you have to offer. Your social media strategy should be much more about staying at the forefront of your customer’s minds with interesting and relevant content, so when they do need your product it’s you they will buy from.
As well as the above, to gain maximum interaction with your audience, you really need to engage them. We definitely see better results when a personal element can be added. Remember you are your business and you are what will make your business different from your competitors.
Have you got a creative block? Do you need someone to help with content creation for your social media? Our social media content creation prices start from £99 per platform. Complete social media management services are available on request.
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