Coventry-based marketing agency Piece of Cake Marketing is delighted to sponsor Team Coventry, who will proudly represent the city at the 57th International Children’s Games in Tallinn, Estonia, from 3–8 August 2025.
Over 1,500 young athletes aged 12–15 from around 70 cities will compete in sports including athletics, swimming, basketball, judo, beach volleyball, fencing, and more. Supported by Piece of Cake Marketing, Team Coventry, the only team representing the UK will take part in Swimming, Girls Football and Judo and are gearing up to showcase their talents and champion Coventry on the global stage.
Co-founder Emma Kavanagh shared:
“As a local business, we’re incredibly proud to support Coventry’s youth. Competing at the International Children’s Games is a once-in-a-lifetime opportunity, filled with friendship, personal growth, and international exchange. It’s a privilege to help these young people prepare and represent our city.”
Cllr Abdul Salam Khan, Deputy Leader of Coventry City Council and Cabinet Member for Events, said: “It’s brilliant to see local businesses like Piece of Cake Marketing getting behind our young athletes.
“Their support plays a key role in helping Team Coventry prepare for an unforgettable international experience. We’re proud of the team and look forward to seeing them represent the city on the world stage.
“Huge thanks to Piece of Cake Marketing and our other sponsors for supporting these talented young athletes.”
Founded in 1968 and recognised by the International Olympic Committee, the International Children’s Games aim to bring young athletes together from all over the world. Coveted for its spirit of international friendship, the 2025 event in Estonia will mark a highlight in Team Coventry’s sporting calendar.
Follow all the action and updates from both Piece of Cake Marketing and TeamCoventryICG on social media throughout August 2025 to see how the team gets on.