Case Study – West Orchards Shopping Centre

Marketing Strategy - Facebook Advertising - Email Marketing - Content Creation - Print

About the project

West Orchards Shopping Centre opened in 1991, and is located at the heart of Coventry City Centre, offering a wide choice of retail outlets, eateries and entertainment venues.

We started working with the team in July 2021 and have worked on a whole host of projects including their Summer Holiday Dinosaur Trail, promoting Christmas Activities as well as their day to day social media marketing.

Driving footfall is always our key driver and then once they are there we focused on increasing dwell time.

What We Did

We constantly research what other shopping centres are doing, monitor the social media algorithm and make sure there is a constant flurry of news about what is going on in the shopping centre.

We’ve worked with the events team to ensure events are promoted well and have looked at ways to collect data which takes away the reliance on social media.

Results & Stats

In 2023, footfall figures showed West Orchards Shopping Centre as the top performing area in the city centre.
We’ve grown a database which was at zero to 6,000 subscribers.
Over 1 million social media impressions annually.

What the client said…

“We instructed Piece of Cake Marketing to look after our web and marketing. Highly delighted with the results! Kate and Emma challenge our marketing and come up with new ideas to improve the business. Happy Client!”.