Social media and marketing services in Coventry. Contact Piece of Cake Marketing if you need help with social media and marketing for your business.
Streets of Cov is a city-wide outdoor arts festival for Coventry, programmed, managed and delivered by Imagineer Productions.
On Fridays and Saturdays over six weekends, Imagineer offered the city a free and unforgettable outdoor celebration featuring world-class acts.
Our role was to market the event in collaboration with Imagineer Productions using our social channels and email databases.
Working closely with the team, we ensured all events were listed on the relevant portals and partner websites to maximise awareness.
By collaborating with partners, the message was shared more widely, helping to amplify the reach of each event.
A comprehensive social media content plan was also developed to showcase activities as they happened and promote upcoming events throughout the six-week period.
In my experience, working with marketing teams falls into two camps – one is considered, professional and efficient, which is absolutely fine and delivers as promised; the other is all those things, but with the core values of the client at the shining out at the heart of the relationship.
The latter was very much my experience of working with Piece of Cake Marketing on our Streets of Cov summer programme; it was working with Emma and Kate that helped us truly understand and define the purpose of the project and allowed us to articulate our mission more clearly to the city.
Throughout the summer, they were both immersed in the work, turning up in all weathers, while delivering carefully crafted and targeted content which had tangible impact on our audiences. The authenticity of that support meant that everything they produced was underpinned by a real understanding and appreciation of the performances and our mission to reach out to new audiences and engage with businesses; they were consistently generous with their contacts and helped us broker partnerships that will last well into the future.
Only one criticism: they’re called Piece of Cake – we never saw any cake.