About the project
We were contacted by Coventry University Student Union (CUSU) back at the start of 2021 as they had won the contract with ENV to run the volunteering programme for Coventry City of Culture 2021. The team were looking for marketing communications support for the launch of the City Host programme in February 2021 and had a target of recruiting 5000 volunteers across the city of culture year which runs from May 2021 to May 2022.
Our target was to hit 1000 registrations by the end of March 2021. We worked with the team to pull together a marketing communication strategy that reached the residents of Coventry and the wider region during the first 2 weeks of launch.