Why Outsource Your Social Media Marketing to Piece of Cake Marketing?
There are many reasons why outsourcing your social media marketing makes strategic sense, but we understand why that might also feel scary! At Piece of Cake Marketing, our team has the specialised knowledge, time, consistency, affordability and relationship-building skills to take your social media to the next level.
Life is busy, people are busy and social media feeds are even busier, creating stand-out social media that converts takes serious expertise. Our experience managing accounts and ad campaigns for brands of all sizes gives us the insider knowledge you need to cut through the noise. We stay on top of constantly evolving platform algorithms, new ad formats, changing best practices and more – so you can focus on your core business.
When you work with us, you benefit from complete management of your social media presence. We take care of content creation, community management, paid ad campaigns, reporting and optimisation. You simply review our recommendations and assets. Our team essentially serves as your delegated social media marketing department.
And we know people don’t want to be sold to on social – they want to engage with brands that educate, entertain and add value. Our content focuses on relationship-building that speaks to your audience versus hard sells. We help you become a trusted industry voice.
Read on for more specifics on how partnering with our agency pays dividends across key areas:
- Outsourcing your Social Media Marketing Saves You Time
Doing social media marketing yourself amid your other responsibilities can quickly become overwhelming. Platforms like Facebook, Instagram, LinkedIn and TikTok require daily content and community management to see success. When handled in-house, it can drain your time and distract from more critical business tasks.
Outsourcing to Piece of Cake Marketing gives you back those precious hours. You get to focus on your unique expertise and strengths, while we execute the social media marketing fundamentals for you. Our team handles content creation, posting schedules, campaign management, customer conversations, and reporting.
And if you need help developing your overarching social media strategy, we offer consulting on target audiences, messaging, competitive positioning and more. Consider us your fully outsourced social media department.
2. Outsourcing your Social Media Provides Consistency
Inconsistency hurts brands on social media. Followers disengage when content and messaging seem disjointed or sporadic. They’ll tune out brands that go silent for days or weeks at a time.
Our structured social media management provides the consistency you need for organic growth and follower satisfaction. Using content calendars and publishing systems, we deliver a steady drumbeat of valuable content across your channels. Supporting keywords and visual elements provide coherence from post to post.
We’ll consult with you to define content themes, topics and angles upfront, so followers clearly understand your brand’s purpose on social platforms. And you’ll never have to stress about keeping active daily – just approve our recommended content and we handle publishing.
3. A Social Media Agency can Manage Paid Ads Skillfully
Organic content is just one piece of the social media equation. Savvy paid ad campaigns give you added exposure, reach new audiences outside your current followers, and put content right in front of likely customers.
Our team has managed Facebook and Instagram ad campaigns delivering remarkable ROI for local brands. We know how to optimise targeting, creative, budgets and bidding strategies based on your KPIs like conversions, traffic or brand awareness.
Let us apply those lessons learned to amplify your business on social media. We can target your ideal demographics, retarget site visitors, promote specific offers, and more through paid ads.
4. Outsourcing your Social Media Marketing helps Build Real Relationships
Genuine relationship-building is what really makes social media tick for brands. Followers want to engage with companies that educate, entertain, and add value through content. They’re understandably turned off by hard sales pitches and promos.
We focus on helpful, relevant content that resonates with your audience interests and needs. Our posts aim to position your brand as a trusted industry voice versus a salesman. Whether tips, behind-the-scenes looks, or fun contests, our content helps social followers relate to you.
This fosters real relationships and community. When done right, social followers become loyal brand advocates. They’ll share user-generated content and recommend you without prompting. Relationships trump transactions.
5. A Social Media Marketing Agency will Deliver Reporting Insights
There’s that famous business saying – “What gets measured gets managed.” Reporting and analytics are crucial for improving your social media return on investment.
With Piece of Cake Marketing managing your accounts, you’ll receive custom recaps covering key metrics like follower growth, engagement, post reach, web traffic and more. We’ll provide analysis of what content themes and topics are resonating most with your audience.
These insights allow us to constantly optimise your social presence for impact and results. We can focus on what works and refine what underperforms. You’ll have the data to make smart social media decisions.
And a Bonus is…Social Media Marketing Agency can Provide Affordable Solutions
For many brands, the biggest barrier to outsourcing social media marketing is cost. But partnering with us provides great value for your marketing budget. We offer affordable packages tailored to each client’s unique needs and resources. You’ll find starting prices here on our website.
Whether you need social media strategy consulting, content creation, ad management or full-service implementation, we offer solutions that make sense for your business. And you only pay for the specific services you choose – no wasted spend.
Outsourced Social Media Marketing
Outsourced Social Media Marketing could be the solution you’ve been looking for!
If you’re aiming for a consistent and persistent approach to your social media marketing…
If you want to see real results that lead to more sales…
If you’d love to focus on the parts of your business you truly enjoy…
Then outsourcing could be the game-changer you need.
But don’t just take our word for it – here’s what Dec from Coventry City Council had to say about working with us:
“On behalf of the team at Coventry Sport – it was a pleasure working with Kate, Emma and co on a number of programmes across a busy Summer of 2024.
We approached Piece of Cake to support us during a busy period of the year. We asked them to use their expertise in content creation and social media engagement to support programmes such as British Kabaddi League Grand Prix, Coventry Chargers, International Children’s Games and the Go Park: Active Schools Challenge – Paris 2024 Special.
The ‘Go Parks: Active Schools Challenge – Paris 2024 Special’ took up the bulk of the partnership and involved engaging with the local community and schools via social media. We experienced an increase in engagement, impressions and followers across all of the Coventry Sport platforms – including the guys overseeing the creation of a new TikTok account for us too.
Couldn’t recommend Piece of Cake enough for a number of reasons, but mainly that nothing is ever too much to ask – and the guys are always flexible, approachable and offer a fresh set of eyes onto what you’re already doing… and suggest creative ways to enhance, build and gain support from alternative methods of engagement.
Thank you Kate, Emma and everyone at Piece of Cake – this won’t be the end, and we look forwards to working with you again in the future!”
Use Piece of Cake Marketing for your Social Media Marketing
We are often brought into a business to help during a busy stretch, supporting with content creation, engagement and strategy across social media channels.
If you’re looking for support that feels like an extension of your team, whether for one campaign or ongoing, we’d love to chat. We can tailor a package to your needs and your budget (and we think you’ll be pleasantly surprised).
Email: hello@pieceofcakemarketing.co.uk
Call: 07799 626332