Here in our little corner of the world, we’ve often discussed the importance of email marketing as a key component of your overall marketing strategy. When building any marketing plan for your small business, how you capture potential customer’s email addresses and figuring out what you then share with your email list should be high in your priorities.
But as Emmert Wolf once said, ‘A man is only as good as his tools’.
If you don’t have a lot of experience in building and designing high-quality marketing emails – or you simply don’t know how to go about capturing email addresses to begin with – it can be really difficult to know where to start. That’s why investing in an affordable email marketing platform that supports you with a range of email design capabilities can really help.
Why should you invest in email marketing?
If you’re still unsure as to why building your email list is a good idea – and it is, we promise you – take a look at some of our top reasons below.
Build relationships
Having an email list means that at some point in a person’s journey, they’ve taken an interest in what you have to say/sell/share. You’ve essentially ignited a small spark of a relationship… and email marketing allows you to fan the flames. Regularly seeing your brand in their inbox helps to establish that relationship with potential and past customers, making them more likely to feel comfortable with you and *quite possibly* nudging you above the competition.
Target your sales
Once you have that relationship established, it’s easier to introduce ‘warm’ sales to your email list. People like to do business with people they like… and your small business is no exception. If your emails, newsletters or offers hit the spot for an individual, they’ll be far more receptive to your products, as they’ll already know the value they bring. Great email marketing platforms also allow you to actively segment your audience, targeting people that you know are more likely to be interested in a particular product.
Bang that drum
A regular drumbeat – aka hearing from you on a regular basis – helps to keep your business front of mind for your email list. As an example, perhaps your business specialises in garden landscaping. For the first year after signing up to your email list, an individual is simply interested in your useful, garden-related content. However, they suddenly come into some money and decide it’s time to transform their outdoor space… but which company do they choose? An unfamiliar landscaping business from Google, or the highly informative, friendly small business that just popped up in their inbox with more helpful ideas a day ago? Experience tells us that the latter will often be the best bet…
Enjoy great ROI
Using an excellent email marketing platform will always be one of your most cost-effective marketing solutions. The ROI (return on investment) will usually be high as the mailing price is fixed, unlike other marketing channels. Taking advantage of this, as well as the opportunity to market directly into someone’s inbox across multiple potential devices – whether that be a laptop, ipad, phone etc – with no extra charge, is win-win for your business, and your budget.
Drive extra traffic
Email marketing doesn’t just involve directing relevant products to your email list. Simply driving traffic to your website through great value content can increase your likelihood of sales now and in the future. Getting people to your website to find out more about you and what you do is an excellent strategy to further build those relationships and keep your business at the forefront of a potential customer’s mind.
Gain valuable insights
Finally, the best email marketing platforms provide in-depth insights into how your emails perform. Finding out what’s landing well with your audience and what you need to tweak is invaluable information that can support your overall marketing strategy. Insights can even help you identify the best days and times to send your emails, increasing the chance that more people will engage with the content. Data-driven decisions can help put you in the optimum position for future success.
Introducing Flodesk – the best email marketing software for small businesses
Ok, so you’re sold on the benefits of email marketing, but you’re still unsure how to design beautiful emails that will get your list growing.
At Piece of Cake Marketing, we’ve used a number of email marketing platforms over the years. Since discovering Flodesk, we haven’t looked back. In our humble opinions, Flodesk is the best email marketing software for small businesses because it can seamlessly help you with all of the key components we have listed above – and more. You don’t have to be an experienced marketer to build yourself a brand to be proud of using Flodesk’s intuitive design and user-friendly features.
And excitingly, as affiliate partners (yes, we love it that much), we can offer you an exclusive 50% off your first year of Flodesk when you sign up by clicking this link – https://flodesk.com/c/0WPZSA.
Flodesk helps you design beautiful emails
Not sure if Flodesk is for you?
If you’re unsure what to look for in an email marketing platform, we’d suggest starting with something that is user-friendly, has easy-to-use features, and allows you to both build great emails and grow your email list. Our favourite features of Flodesk that help drive our email marketing strategy are…
- Customisable templates
Using an intuitive email builder (you can literally click-and-drag), build stunning emails with hundreds of customisable templates, fonts and colours to showcase your brand.
- Tailored content
Create highly-targeted content with link actions within your email. This feature allows a variety of options, such as enabling subscribers to opt in or out of certain content, or triggering a follow-up email series when a customer clicks on a specific product link.
- A sales page facility
Simplify your product sales with the ‘Checkout’ feature, that allows you to build a stunning sales page, without the need for a website or sales platform. Take bookings and sell merchandise, all aided by seamless processing through Stripe.
- Link in bio
Convert your social media followers – and grow your email list easily – with a branded ‘link in bio’ page that can host up to six links and an opt-in form. This can also help boost your website traffic from social media platforms by up to 15%.
- Awesome automation
Easily automate an entire personalised journey for each email subscriber, based on their personal preferences. You can also schedule emails to land in inboxes when they’re more likely to be opened.
- Robust analytics
Make more data-led decisions by using your analytics to discover who your subscribers are, and what content they engage with the most. Analytics can help build your automated journeys, guide your content and gain a deeper insight into who your customers are and what value they’d like to see from you.
- It’s unlimited
Unlike other email marketing platforms, Flodesk offers unlimited emails and unlimited subscribers at no extra cost… so you never have to hold back from growing your small business.
Sign up to Flodesk today
We hope we’ve convinced you to have a go at growing your email list and sharing your small business with more potential customers. It really can be easy to grow and engage an audience when using software that works for you.
If Flodesk is the right platform to help you with your email marketing, don’t forget to use our exclusive affiliate link to get yourself a full 50% off your subscription for the first year. Time to get crafting those emails…