Image of the Smith's Team

Case Study – Smiths Garden Centre 

Social Media Management – Email Marketing

About the project

Smith’s Garden Centre is a family-run garden centre in Warwickshire, which is extremely popular with a large base of loyal customers.

Mick and the team first contacted us in the run-up to Christmas 2018 when they needed help to promote Santa’s Grotto and Christmas tree sales.

As a result of a successful campaign, in January 2019, we started working with them on a retainer basis and over the years, the relationship has developed. We now offer support, accountability and mentoring to help them continue to build their brand awareness through following a clear marketing strategy and assisting with email marketing and social media.

The Smith’s team needed hands-on support to help make their vision a reality and provide a persistent voice on social media.

What We Did

After over 5 years of working with the client, Piece of Cake Marketing understands the business well and the key messages they want to share with their existing audience and in order to attract new customers to the garden centre.

Having a plan in place enables a focus on promoting up-and-coming events and peak times for customers looking to do specific jobs in their garden.

Email marketing has been key in utilising the loyalty database and keeping customers informed of activities on a regular basis.

Smith’s Garden Centre is a jewel in the Warwickshire crown and receives a steady flow of good reviews on Facebook and Google, such as a loyal customer base who love to share what is going on and are great advocates for the business.

Building a strong relationship with the team is vital for ensuring success in the work we do and ensuring there is a constant flow of communication, plus invites to their staff parties, which are always amazing!

Results & Stats

  • Through a clear understanding of the customer and what content they will interact with, the following growth in the first half of 2025 can be seen: Facebook Followers +7,000  / Instagram Followers +8,000 / TikTok Followers +1,000.
  • Video views regularly reach over 100,000 views.
  • Email marketing campaigns regularly get a 60% open rate.
  • An appreciation from the team that video of staff members is the best combination for connecting with their audience.

What the client said…

‘Thank you, Kate & Emma, for a masterclass in marketing. I think we will be working together for a long time.’

Mick Smith – Director