Case Study – Smiths Garden Centre 

Social Media Management – Email Marketing

About the project

Smith’s Garden Centre is a family run garden centre in Warwickshire, which is extremely popular with a large base of loyal customers.

Mick and the team first got in contact with us in the run up to Christmas 2018 when they needed help to promote Santa’s Grotto and Christmas tree sales.

As a result of a successful campaign, in January 2019 we started working with them on retainer basis to Build their brand awareness and following through a clear marketing strategy, email marketing and social media.

The Smith’s team needed hands-on support to help make their vision a reality and provide a persistent voice on social media.

What We Did

Piece of Cake Marketing work with the team to understand the business and the key messages they want to share with their existing audience and in order to attract new customers to the garden centre.

Having a plan in place enables a focus on promoting up and coming events and peak times for customers looking to do specific jobs in their garden.

Regular blogging on the website is not only great for SEO purposes but demonstrates the vast experience of the staff.

Email marketing has been introduced to utilise the loyalty database and to keep customers informed of activities on a regular basis.

Smith’s Garden Centre is a jewel in the Warwickshire crown and receives a steady flow of good reviews on Facebook and Google, such as a loyal customer base who love to share what is going on and are great advocates for the business.

Building a strong relationship with the team is a vital ingredient for ensuring success in the work we do and ensuring there is a constant flow of communication.

Results & Stats

  • Thorough consistent and persistent social media content over the last 12 months- this has enabled the Facebook audience to grow by 53%.
  • In 2 recent Facebook competitions- the hanging basket prize draw had 800 entries whilst 600 people took part in a trolley deal event.
  • Building a database of over 500 email addresses that we communicate with on a regular basis.
  • All the hard work came to fruition over the recent pandemic as we were able to use social media platforms to communicate the changes to service and adapt to the circumstances.
  • Local media- Radio coverage is provided on a regular basis driven through Twitter connections and local press coverage in Coventry Live.

What the client said…

‘Thank you, Kate & Emma, for a masterclass in marketing. I think we will be working together for a long time.’

Mick Smith – Director