At Piece of Cake Marketing, we’re delighted to share that we have worked with West Orchards Shopping Centre on their free Dino Trail. For the third year in a row, we’ve had the privilege of supporting this fantastic event, and we couldn’t be more thrilled with the outcome.
Our team loves a challenge, and when it comes to annual events, keeping things fresh and exciting is always at the forefront of our strategy. Here’s how we tackled the challenges this year:
Creating a Unique Experience That Drives Footfall
To make this year’s trail stand out, we collaborated closely with our team to brainstorm and innovate. We decided on a Golden Egg Hunt theme, which adds an extra layer of adventure and intrigue. This theme encourages participants to thoroughly explore the trail and discover hidden treasures, making the experience even more engaging for families.
Reducing Costs and Streamlining Processes
We’re always looking for ways to improve efficiency and sustainability. This year, we focused on reducing printing costs and minimising the time spent on data collection for the competition. By implementing a QR code and online entry system, we significantly cut down on paper usage and streamlined the process for both participants and staff. This not only benefits the environment but also allows our team to focus on delivering an exceptional event.
Enhancing Footfall through Strategic Partnerships
Our strong connections within Coventry’s city centre are a valuable asset. We leveraged these relationships to drive more footfall into West Orchards Shopping Centre. Through various promotions, collaborations, and targeted online advertising, we ensured maximum visibility and engagement. The launch event featured more free activities than ever before, making it a highlight for families in the community.
Our successful partnership with the West Orchards Shopping Centre team shows how collaboration and innovative marketing strategies can create memorable experiences for the community. By working together, we’ve been able to offer an incredible, free family event that residents can enjoy all summer long.
At Piece of Cake Marketing, we’re passionate about helping our clients bring their visions to life. If you’re looking to create impactful and engaging events, we’re here to help. Let’s work together to make your next event a piece of cake! Contact Emma today on 07799626332 or email hello@pieceofcakemarketing.co.uk.