BID Marketing
Driving Footfall to Your Streets. Delivering Value to Your Levy Payers
We provide comprehensive place marketing, event promotion, and B2B communication strategies tailored specifically for Business Improvement Districts (BIDs).
Balancing High-Impact Footfall with Stakeholder Trust
Running a Business Improvement District means managing a complex, dual-purpose marketing ecosystem. You aren’t just marketing a single brand; you are tasked with two distinct, vital objectives:
The Consumer Goal
Promoting the city or town centre as a vibrant, safe, and exciting place to visit, shop, and dine.
The Levy Payer Goal
Proving direct value to the local business owners who fund the BID, ensuring their voices are heard and their shops are highlighted.
When you are stretched thin managing operations, public spaces, and safety initiatives, keeping up with daily content creation, event planning, and continuous business communication can feel like an uphill battle.
We act as your dedicated, outsourced marketing team, taking the pressure off your board and delivering visible, measurable results for your streets.
End-to-End Place Marketing & Communications
We understand the inner workings of BIDs and how to navigate stakeholder networks. We drop the confusing agency jargon and focus entirely on practical execution that moves the needle.
Levy Payer Digital Directories & Promotion
We ensure your local businesses are front and centre, managing continuous directory updates and dedicated spotlights across your consumer website and social channels.
High-Impact Project & Event Campaigns
From concept to execution, we build seasonal buzz. Whether it is a dedicated ‘Cocktail Week’, ‘Back to School’ drives, Christmas launches, or spotlighting independent retailers, we handle the assets, the ads, and the hype.
B2B Stakeholder Communication
Keeping your levy payers informed is vital for renewal success. We manage professional weekly newsletters and dedicated B2B social channels to keep businesses engaged with BID updates.
Short-Form Video & Live Coverage
Our team hits the streets to capture high-performing Reels and TikToks, showcasing the real-time energy of your town centre and driving footfall when it matters most.
Real Evidence: 8 Million Annual Impressions for Coventry BID
We don’t just talk about place marketing—we live it every single day.
As the long-term marketing partners for Coventry Business Improvement District, we manage the digital presence for the businesses located within the city’s ring road, driving engagement for national brands and independent businesses alike.
Through a mix of daily content, data growth, and high-energy seasonal events—including Coventry Cocktail Week and dedicated Independent Business Campaigns—we have helped transform the BID’s digital reach and stakeholder perception.
The Stats That Count:
8 Million Annual Impressions
8 Million Average Annual Impressions generated consistently across city centre social media platforms.
100% database growth
Expanded the consumer email marketing database from 1,500 to over 3,000 active subscribers in just 12 months, securing a massive, direct channel to local shoppers.
875k+ Impressions
875,000+ Impressions smashed during peak summer event activations alone.
Perception Shift
Significantly improved engagement rates and built strong, trusting relationships with independent business owners through targeted promotional campaigns.
“In addition to keeping our website and social media channels up to date with current content, they have a strategic input into our marketing strategy. Piece of Cake are a friendly, efficient and fun team to work with. They really know their stuff!”
Jo Glover, Director at Coventry BID
Let’s Drive Results For Your District
Whether you are planning your next major footfall event, looking to improve your levy payer communication, or need a team to completely take over your digital channels, we are ready to roll our sleeves up and help.
Let’s have a chat about your district’s goals.