Piece of Cake Marketing are excited to share that they are celebrating their tenth business birthday this month.
Borne out of a desire to bring a fresh perspective to the world of marketing, Piece of Cake has worked with a huge variety of local businesses since their inception in 2016; including Coventry BID, Destination Coventry, West Orchards Shopping Centre, The Pack Smart Group, and many more.
Led by directors Emma Kavanagh and Kate Keene, and supported by a close-knit team of expert freelancers, the agency has become known over the past decade for delivering marketing that combines standout results with a genuinely personal client experience.
And it’s no surprise that Coventry sits at the heart of everything the team does. As proud locals, Emma and Kate are passionate about using their business to shine a light on the city they call home – helping to change perceptions, drive footfall, and celebrate all that makes Coventry special.
While the business has experienced tougher times – namely during 2020’s worldwide pandemic where many of the clients they worked with were forced to shut down without warning – their enduring optimism, resilience, and strong local network has helped them bounce back from every setback and propelled them forward to the successful agency they are today.
So, what have they learnt during the past 10 years of Piece of Cake Marketing?
Kate Keene, Operations Director, says:
“I am incredibly proud of this milestone, so many businesses just don’t make it. We didn’t get here alone. Thank you to everyone who gave us a chance, bought us a cuppa, or just listened to one of our ideas.”
And while they’ve worked on a whole range of exciting projects, can they pick out just one of the highlights of the past 10 years?
Emma Kavanagh, Business Development Director shares:
“My personal ‘made it moment’ was when we sat looking out at the ice rink in Coventry City Centre that we had marketed. Because our city means so much to us, and to make a real difference matters. It just looked beautiful and was so great to be involved in.”
As they mark a decade in business, Emma, Kate and the wider Piece of Cake Marketing team are taking a moment to reflect (with cake, of course) – but their focus remains firmly on the future.
With the same passion for both people and purposeful marketing that sparked the business ten years ago, the agency is excited to continue supporting organisations, championing Coventry, and helping clients achieve meaningful, measurable results for many years to come.
Find out more about Emma, Kate, and the team by heading to their website Piece of Cake Marketing or following them on Instagram, Facebook, and LinkedIn.