October brings with it, crisp days, cool nights, and a yearning for the cosy festive times ahead.
Make the most of the changing scenery and the beautiful autumnal colours, either by taking your own images whilst out and about or using from a library. Seasonal images can really stir up the senses and give the right emotional reaction when used in creative ways to promote your products or services.
The clocks go back this month (25th). Is an extra hour of 2020 what we need? Who knows but maybe we can spend it under the duvet?
It couldn’t be more apt right now, but we have Global Hand Washing Day on the 15th. The CDC has a video that can be shared or you could discuss your favourite soaps and tips to keep your hands soft from all of the handwashing.
There has been a lot of talking and thinking about food recently, with lockdown take-aways and the Eat Out To Help Out initiative but we won’t be moving away from it any time soon. October hosts plenty of food and drink-related days for you to tap into via social. Kicking off the month we have both World Vegetarian Day and International Coffee Day on the 1st. Seafood week runs the 6th – 16th followed by International Beer & Pizza Day on the 9th, Chocolate Week 15th- 21st, World Food Day on the 16th.
It should be quite simple to engage with your audience around some of these food and drink events, people love to talk about food, reminiscing about old chocolate bars or celebrating your current favourite. Sharing your favourite recipes/restaurant recommendations or voting between Very Hot or Mild Curry being the most favoured are all great ways of engaging people.
And to help combat all this food talk, you could encourage your audience to get moving during International Walk to School Month.
October provides a great opportunity to give a shout out to those who help and support us in our family lives, with Grandparents Day on the 4th and World Teachers Day on the 5th.
National Work Life Week runs 12th -16th and there is a free toolkit available for employers.
There are numerous health events to think about for October, with it being Breast Cancer Awareness Month, things like No Bra Day on the 13th and Wear it Pink for Breast Cancer on the 23rd will also support this. Other monthly themes include ADHD Awareness, Lupus Awareness, National Cholesterol month. Dyslexia Week 5th-11th, Bone & Joint Week 12th-20th, Baby Loss Awareness Day 15th, OCD awareness week 13th -19th, Restart a Heart 16th, World Osteoporosis Day 20th and World Polio Day 24th.
With the 10th being World Mental Health Day, this years’ theme is around suicide prevention. You could show your support for others in your community in a simple way by signposting the support services without being too heavy.
Tying in with health events should feel natural for your brand to either be relatable to your offering or audience or be something personal to you such as a charity you may be supporting.
On a lighter note, Instagram celebrates its 10th Birthday on the 6th, you could link in with the birthday celebrations and possibly run a competition of your own to encourage engagement.
And finally, the biggest event of October, Halloween!
Love it or hate Halloween is now a massive event and there will be something for everyone to relate to. From pumpkin carving tips, recipes for the left-over pumpkin inners and other spooky-themed snacks. Party game ideas and advice on where to buy or how to make the best costumes. Even simply running a poll for the most popular scary movie should engage your audience.
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