2020? Now, how did that happen?!
We hope you had a great break, and have landed in January full of enthusiasm and New Year’s resolutions to do more/better/any social media for your business. And we’re here to help you with those plans!
Let’s take a look at some key events in January that can help you shape your social media content.
January is Dry January, supported by Alcohol Change UK. Depending on your business this may have a direct impact or have nothing to do with you at all, but you can still join in the conversation.
For example, if you own a café or bar, there may be a sudden drop in clientele or your wet sales will be affected. You could embrace the movement, offering a discount on ‘mocktails’ for instance, and promote those on your social channels. The flip side is to post memes (there are plenty!) about the struggle of Dry January – it all depends on the culture and personality of your business.
If alcohol does not feature in your business, you could commit to take part and share your experience with your audience. There is always an opportunity to show you and your business personality, and we’ve found that authentic, genuine, human content works so well, time and again.
January is also Mentoring Month, and they have a variety of dates throughout January celebrating different aspects of mentoring. The 17th is dedicated to the conversation on social media, so that might be one to pay specific attention to, and share your experiences as a mentor or mentee.
For those business involved with children, the 18th is Winnie the Pooh Day, celebrated on AA Milne’s birthday. Share your favourite quote or character from the stories, and ask your audience (or their kids!) to share theirs. And if your business is nothing to do with children, you can still get involved!
The 20th January is ‘Blue Monday’ – a day made up by a travel company that used a nonsensical equation to work out that the third Monday of January is the most depressing of the year. *Sigh* Unfortunately many people still make a thing of it, but it really was just a marketing tactic to get people to book their next holiday… We’ve added this in because it’s incredible how something can become viral with no substance in such a contrived manner, and what you really need to do is research and fact check before you get involved with some of these viral campaigns! The Samaritans now use it as an awareness day (Brew Monday) to encourage people to connect over a cuppa and a chat. Which is a good thing, and definitely something you could be a part of!
RSPB’s Big Garden Birdwatch takes place 25th to 27th January, and they have loads of content you can share or get involved with. It doesn’t matter if it’s a garden or a green space outside your office or shop, you can get involved in the count and share your results – it gives you a chance to show where you work which gives your audience an insight to your business.
Another great health campaign that takes place in January is the Cervical Cancer Prevention Week, #SmearForSmear. Depending on your business, this is definitely something to show your support for.
The 25th is Burns Night and St Dwynwen’s Day (the Welsh Valentine’s Day) and the 26th is Australia Day. If your products are particularly popular in Scotland, Wales or Australia, it’s a great way to connect with those audiences and post about those events.
2020 is the 75th anniversary of the liberation of Auschwitz-Birkenau, remembered at the Holocaust Memorial Day. They have a section on their website on how you can be a part of the conversation, including graphics and if you are organising an activity you can submit it to their map.
Have you got a creative block? Do you need someone to help with content creation for your social media? Our social media content creation prices start from £99 per platform. Complete social media management services are available on request.
If you are looking to plan your social media more effectively and you would like more ideas. Take a look at our downloads and templates package.