How will marketing change in 2021?

2020 pushed many business owners into the online world. People who would never previously have considered shopping or working online have had their hand forced by the pandemic. Whether these changes are here to stay, is yet to be seen, but one thing is for sure, people have been pushed outside their comfort zones into a whole new online era. 

We read a stat the other day that suggested 70% of the buying decision is made before a prospect talks to the company. That stat suggests that your customers and prospects are checking out your online presence (website and social media channels).

Ask yourself this… what will they find if they are checking you out. Does your website tell them everything they need to know, is it easy to buy from you, can they see reviews from previous customers?

With Coronavirus still playing a big part in our lives at the start of 2021 what will be an important focus for businesses.

There’s probably lots of things that go on within your business on a day-to-day basis that demonstrate your values but do your end customers know and appreciate these. Here are some things to think about…

Conversational Marketing 

Conversational Marketing will drive sales and you will need to connect with your audience through real conversations. Did you know that companies who respond to an enquiry within 24 hours are 7x more likely to have a meaningful conversation with that lead? And yet… only 53% of companies contact leads within 24 hours.

Old-school Marketing 

Old-school marketing will be the new ‘new’ with podcast making a resurgence. Emma has a real passion for old-school marketing, so this is music to her ears, but we’ve never really embraced podcasts. Podcasts have a massive audience and with people potentially having extra time without the daily commute and with other activities being curtailed they need things to fill this time. We would anticipate there being a big rise in podcasts around mental well-being.

Digital Disinformation 

Digital disinformation needs to be tackled across all social media platforms. This is incredibly important, particularly in a time where social media is used as a main source of information. People need to be able to sort fact from fiction. 

Not all of the above will be relevant to you and your business but we thought they we worth mentioning.

There is, however, one thing that won’t change in 2021. You need to stay present, whatever happens this year. Keep banging that drum and letting people know you are there, even if your doors are currently closed.

Post on your social media platforms regularly.

Communicate regularly with email campaigns.

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