How To Market Your Small Business

10 Ways We Can Help Market Your Small Business For Under £100

So, you’ve taken the plunge and started your own business – you know your product or service inside out, but you’ve found that marketing seems to be a mystical art that takes up valuable time but is also essential if your business wants to thrive. We’ve designed an offering of 10 services all for under £100 to help you along in your marketing journey.

If you don’t have the budget to outsource your marketing, these helpful services will allow you spend a small amount to achieve a stronger social media presence and all with no obligation of any sort of tie in or future commitment; they are simple ways that we can help, from our small business to yours.

We are constantly adding more services to this offering, so make sure you check back from time to time to see the added extras. If you can’t find the offer that you’re looking for, don’t hesitate to get in touch and ask about whatever you are looking for.

Here is our 10 ways we can help marketing your small business for under £100:

Social Media Content £99.

Social Media Content Creation 

The objective of social media marketing is to increase brand awareness, generate strong leads, improve customer satisfaction and customer retention. Quality content brings people to your business and allows you to develop relationships with prospective customers and gain more to add to the list. Social media content creation also helps to improve your SEO, meaning that your content will score higher when others are searching for you which will also help bring in new leads and nurture current ones.

Gaining followers and increasing your reach on your social media channels doesn’t have to be an art, but we understand that creating fresh, new content to engage your audience can become a headache for many business owners. Writer’s block and worrying about the quality of your graphics are just some of the reasons many business owners struggle to do their own social media content creation. But that can lead to missing out on new opportunities and the ability to gain a positive reputation.

For £99 we will create a month of social media content (12 posts) for your business on your chosen platform, offering your page a fresh face and carefully crafted content to feature across your page. All that is left for you to do it post it and reply to engagement and questions, kickstarting a new marketing strategy.

Instagram Content £99.

Instagram Content Creation

Instagram is an entirely visual platform. Unlike Facebook and Twitter, which relies on both text and media, Instagram’s sole purpose is to enable users to share images or videos with their audience. It’s an excellent way to build rapport, trust and credibility with followers, as well as showing that there’s a human side to your business.

Customers expect businesses to be present on social media platforms and with over 28 million users, it’s a good place to be if you want to be seen, especially if your target audience spends a lot of their time on Insta. It’s also a good way to help evidence that you are a credible business, ensuring that people can find you and see that you’re still being consistent in communicating and sharing with your audience.

It’s common for customers to tag businesses when using their products, which is an excellent way of promoting your product without lifting a finger! In addition to this, Instagram becomes a way of staying in touch with what your competitors are doing, giving you a backstage pass into how other businesses are using their account to communicate with customers.

Instagram can be a tough platform for businesses whose products/services aren’t visual and those that don’t have the time to create engaging and creative content, but that doesn’t mean that as a business you can’t have a carefully crafted feed of images for your Instagram page. For £99 we will create a grid of 9 images that represent your brand and business and that you are proud to post.

Social Media Review £99.

Social Media Review

If you’ve been creating your own content for a while, you may have found that your reach isn’t doing as well as before, your account hasn’t grown much or your lead generation from social media aren’t as you’d hoped. Keeping your social media channels fresh and filled with required information can make all the difference to those looking for you and seeing your content.

Investing in an independent, honest social media review can help to kickstart a new theme to your social media, update anything you may have overlooked and add in any and all relevant information that can make sure that your audience can find exactly what they need from your page. It also ensures that you are reaching your target audience. Our £99 fixed fee social media review will help you refresh and invigorate your activity on your social channels, performing a full review on each aspect of our social media followed with an in-depth report of our findings, including details on how to improve your social media marketing and how to achieve your goals.

10 social media images £99

Social Media Image Creation

If you’re not creating and using visual elements in your content, you’re likely missing out on lots of engagement from your audience and the opportunities that engagement brings for your business. Social media is a crowded space, and using images is a great way to grab attention. Did you know, a social media post accompanied by a photo is ten times more likely to get engagement?

Strong visual content on social media gives people a reason to follow, like, comment, and eventually buy from you, but you don’t have to be a graphic designer to create great images to accompany your messages across social media. You don’t need heavily filtered images to get attention and you definitely don’t need to spend hours creating one image that looks great but uses all of your time that could be better spent on other aspects of your business.

We often hear that businesses struggle with images for their social posts, so we can create a set of 10 images for you, for a fixed fee of £99, that will reflect your brand all you then have to do is create the copy to go with them and post.

Social Media Video Editing

Adding video content to your marketing campaigns gives you a new level of reach that you wouldn’t have had before; they can be as simple as you talking to the camera about your products, showcasing your expertise in the industry or simply allowing your audience to get you know you better.

For just £39 we can make simple edits, include subtitles, and add your logo to your video file. Adding subtitles to your video online means that your video will be that much more digestible and relatable to a larger audience, making it more accessible to those who are hard of hearing or in situations when the sound can’t play. Having closed captions also boost video SEO, meaning you’re more likely to be seen by more people and your business will get a boost of reach. And as for adding your logo, it is your signature, it will always allow those who are viewing your videos to be aware of who’s content they are watching, even when scrolling through endless content on their social feeds.

Blog Creation 

Blogging is a simple and effective way of drawing more eyes to your website and improving your SEO score, making sure you’re more easily found via the internet. By creating a blog that is of value, you can attract an audience to improve your lead generation and eventually convert them to customers, partners, or otherwise. Done right, it can drive traffic to your website, increase your sales, establish you as an authority in your industry and also help you to reach new markets.

Having a blog and writing content that is relevant to your audience can help confirm that you are an expert in your field and continues to show levels of communication with your audience. A business blog is one of the most cost-effective and easiest ways to promote your business, along with the added benefit of being able to share and reshare time and time again if the subject if your blog remains relevant.

If you struggle to add regular new content to your website, for £99 we will write an article that will engage your customers and attract new eyes to your website.

Email Newsletters £75.

Email Newsletter Creation 

Did you know, the average professional spends 28% of their day in their email account. That’s a 28% chance that this time could be spent reading your email. So, why aren’t you utilising your email database?

Although there are numerous ways to connect with your customer, whether it is via social media or a host of other ways, many businesses forget about the power of email as a marketing channel. That’s where our Email Newsletter Creation comes in.

For £75 we will design and send an email newsletter for your business. Newsletters give you the opportunity to showcase employees, company projects, current workload, relevant graphics and highlight any upcoming information that may come in useful to your audience, such as offers, events, product announcements and feedback requests. Ongoing communication in your newsletter campaigns will help you retain happy customers and collect valuable insights about them and what they like to see from you.

Facebook Advertising £75.

Facebook and Instagram Ad Creation

There are over 2.85 billion users on Facebook and another 1 billion users on Instagram, meaning you are more likely to find more of your audience across these channels than anywhere else. A major benefit of Facebook and Instagram advertising is its ability to reach your exact audience; it’s one of the most popular ways businesses choose to reach their audience because you can advertise to people by age, interests, behaviour, and location, ensuring that the outcome brings back solid leads.

Many businesses find that they can take up time better spent elsewhere in the business or don’t know how to fully utilise their advertising budget, we can help you by carefully creating an advert, monitor leads and provide a feedback report for just £75 on Facebook and Instagram.

Get up and running with Google My Business Set Up £99

Google My Business Set Up

Local search is an integral element of a comprehensive digital marketing campaign, and Google My Business is a huge factor, making it an invaluable feature to have alongside your website, social media channels and marketing campaigns.

Now, more than ever, it is important to feature any updates and business information in one place so that those that want to get in touch, can; and Google My Business is the place people turn to first when it comes to collecting information. It also gives you the option to start (if you haven’t already) collecting reviews from previous customers, which in turn also helps to provide evidence that you are a reputable business and further increase traffic and sales.

Google My Business is a simple, effective tool that will help raise your business profile and improve your SEO to help people find your products and services. For just £99 we can setup and optimise your Google My Business profile to work for you.

Social Media Essentials Come and join us!

Social Media Essentials FREE

If you’re just starting out in your marketing strategy and in need of help hints and behind the scenes information from marketing insiders (us!) our Social Media Essentials is your one-stop-shop for all you need to know about marketing your business via social media.

This area of our website is a combination of FREE resources and paid downloads that you can work through at your own pace, featuring all areas of marketing from getting started with the different social media channels to how to advertise your business online and to monthly content planners to help you get you prepped and ready for the month ahead.

We also share tips and tricks of the trade in our FREE online Facebook Group, giving those of you that are going it alone in the world of business marketing a place to come to gather some inspiration and industry knowledge. If this sounds like something you would benefit from, then you’ll want to visit us and join the ever-growing group. You can also head to our blog which is full of useful resources.

If you would like to discuss any of the services above in more detail call Emma on 07799626332 or email hello@pieceofcakemarketing.co.uk