Content Marketing Ideas for February

The shortest month of the year can often be dominated by one event – Valentine’s Day- however, it’s not the whole story. There are plenty of other events to sink your social media hooks into, and here are just a few.

National Storytelling week kicks off the month from 30th January-6th February, it’s a lovely opportunity if you work with (or have) children. What stories do your children love? Where and how do you tell stories? Have you told the same story to all of your children, and how has it changed over the years? If you are a psychologist, teacher or therapist, you could discuss the importance of storytelling in development and language skills. With many children learning from home in the current lockdown it could be a great idea to hold a live or pre-recorded video for ‘storytime’, you could post the event across your social channels to increase involvement and give parents a well-deserved break while their children watch.

Another child-related event in February is Children’s Mental Health Week, which starts on the 1st during Storytelling week. Mental Health has become increasingly important in today’s society with the uncertainty around the Coronavirus pandemic, and the importance of building resilience in children is super important. The theme for 2021 is Express Yourself and the hashtag #ChildrensMentalHealthWeek (they should have talked to us about hashtags!). This year they’re encouraging people to Dress to Express, using colour to express yourself. Their website has some great fundraising resources.

Continuing with the mental health theme, Time to Talk Day on the 4th, the topic this year is The Power of Small, highlighting how a small conversation about mental health has the power to make a big difference and it’s something we can all do whether it’s online or in person.

World Cancer Day takes place on the 4th, #IAmAndIWill. Their website has some materials you can download and personalise – take a look for some inspiration on incorporating it into your social conversation, if appropriate.

The first Sunday of the month (7th) is Yorkshire Pudding day. Well, that’s yum and fun! Share your tip for fool-proof puddings, post photos of your puffed-up pudding or your flat-as-a-pancake disaster… they’re all great to share.

It’s followed by National Pizza Day on the 9th – do you know a local pizzeria that you would recommend, or put up a poll of favourite toppings… including the long-standing argument as to whether pineapple should be on a pizza! It’s also real bread week from the 20th-28th; lots of people have been mastering their baking skills throughout lockdown, can you relate to this?

Student volunteering week starts on the 8th-14th. If you have a student volunteer, how about letting them have a takeover of your social media for a week? Make sure you go through your expectations with your volunteer first, however it could bring some different content and style to your social spaces (and we can all learn something new!).

Safer Internet Day focusses on working together for a better internet. Online safety is another huge hot topic, and making the internet a safe space for our children (and ourselves) is hugely important. Again, if your business is focussed around children, you can contribute to the conversation. And if your business isn’t, if it’s something you care about there will be plenty of content to re-share on the 9th.

Ahhhhh… Valentine’s Day… Love it or hate it, there are so many angles, opinions and opportunities to be involved in this conversation. Hold a ‘Roses are red…’ competition, asking your audience to write a poem, or share your favourite love songs in a Spotify list. Or your favourite hate songs, whatever your stance! It’s also a great opportunity for small businesses and foodies, if your business is closed throughout lockdown, can you offer home delivery for a meal in for 2 or personalised gifts for ‘the one’?

The 16th of February is Pancake Day/Shrove Tuesday. Run a quick ‘sweet or savoury?’ poll, or run a prize draw for a pancake pack in the week before including pancake ingredients and toppings – make sure you follow the rules of whatever platform you’re using, but it’s a nice way to engage and maybe gain a few new followers. Pancake Day also falls in the Spring Half Term from the 15th-19th, so make the most of celebrating the end (hopefully) of home-schooling!

Random Act of Kindness week (17th-23rd) also contains RAK Day on 17th. Kindness can be small, light touches, and it’s one of those delicate balance awareness days – if you perform a RAK for the purpose of engaging people on social media, then is it really a RAK? However, thanking others for their RAKs is a lovely way to engage.

It’s also the start of the Chinese New Year this month from the 12th February- this year celebrating the year of the Ox- with the Chinese Latern Festival on the 26th. Will you be celebrating or making a lantern with the little ones?

If you are looking to plan your social media more effectively and you would like more ideas like these above we have a full calendar available for you to download for £4.95. Take a look at our downloads and templates packages.

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