One of the biggest challenges most businesses face is keeping up with the competition. In our work for our clients we spend much of our time on Social Media and these platforms develop and evolve quickly. We know it’s important to keep up with the latest changes and trends so that we can help our clients to continue to succeed.
As a business owner keeping up with change can be quite a drain on your time. You think you’ve figured out everything there is to know about Facebook Pages and Twitter, 3 months later it all looks very different again. We hope this list of changes saves you some time and you have fun using them.
Here are 5 Twitter changes that you might have missed …
Twitters unique selling point is that you have to use 140 to get your message across. We’ve read many articles over the last few years that suggested Twitter were going to change this. Well now they have but we’re happy that it’s not as drastic as it could have been.
So, what now counts towards your 140 characters:
Replies: When replying to a Tweet, @names will no longer count toward the 140-character count. This will help if you are tweeting a group of people, no more penny-pinching your words to ensure they reach the whole group.
Media attachments: When you add attachments like photos, GIFs, videos, polls, or Quote Tweets, that media will no longer count as characters within your Tweet.
Retweet and Quote Tweet yourself: The Retweet button will be enabled on your own Tweets, so you can easily Retweet or Quote Tweet yourself.
Goodbye, .@: New Tweets that begin with a username will reach all your followers. (That means you’ll no longer have to use the ”.@” convention, which people currently use to broadcast Tweets broadly.) If you want a reply to be seen by all your followers, you will be able to Retweet it to signal that you intend for it to be viewed more broadly.
This new function was actually introduced back in 2015. If you’d like to gain opinion on a specific topic you can now create a poll. You simply ask your question and then add multiple choice answers. You can specify how long you’d like your poll to run for. We’ve seen them used for all sorts of things. This might be useful if you’re conducting some market research.
Back in June 2016 Twitter introduced stickers. A new way to add a fun element to the images you share on Twitter. Find out more here …
Sometimes you just need that perfect dance move to express exactly how you feel. Now when you’re composing a Tweet or Direct Message, you can search and browse the GIF library. You can search by keyword, or browse categories of different reactions like Happy Dance, Mic Drop, or YOLO.
Twitter introduced Moments to keep you up to date with what’s trending in the world. From fun news to serious stories you get it all in a Moment. Find out more here.
Have you noticed any Twitter changes that we’ve missed? We’d love to hear from you. Tweet us @POCakeMarketing with your useful Twitter tips.
Emma & Kate xx
Piece of Cake Marketing is a Marketing agency based in Coventry and Warwickshire.
(Information for blog sourced from https://blog.twitter.com/)