How to Spring Clean your Social Media

It’s Time to Give Your Social Media a Spring Clean The clocks have gone forward. The daffodils are in bloom and Coventry City win at Wembley, 30 years after FA Cup victory. We know that doesn’t have much to do with spring but we are immensely proud of the performance shown by our local football[…]

How to get the most out of your event hashtag

What is an event hashtag? We were extremely honoured to be asked to put together a social media plan for the team at Socially Shared for their Women In Business Conference.  The event was set to take place on Wednesday 8th March 2017 for International Women’s Day.   In the latter part of 2016, we[…]

How well do you know your customer?

Know your customer and know them well. Ever heard of B2B, B2C or P2P? Better still, word of mouth? Back in my University days, I spent many hours learning the differences between Business to Business marketing and Business to Customer marketing.  However, things have changed a bit since then.  With the eruption of social media,[…]