Have you checked your Google My
Business listing recently?
In all honesty, we don’t find google the easiest platform to use. However, as the most popular search engine, it simply cannot be ignored. Not only that but it’s hugely important due to search engine optimisation, search engine marketing and how your business information appears across Google.
We do, however, have a new found love for Google My Business. We’ve really embraced the mobile app and we’re starting to reap the rewards.
Google My Business is a free and easy-to-use tool for businesses and organisations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers to find you and tell them the story of your business.
To use it you need to be a local business and have a registered address or office. If you’re an online brand you need to set this up via Google plus.
You can manage how your business information appears across Google, including Search and Maps, using Google My Business – free of charge.
What you can do with Google My Business
Google explains “You can think about the benefits of Google My Business in three categories.”
Maintain accurate information about your business online
Tell Google your hours, website, phone number and location (a street address, service area or place marker, depending on your business)
Use the mobile app to stay up to date with your online presence wherever you are
Interact with customers
Post photos of your business and its products and services
Collect and respond to reviews from customers
Attract new customers
Improve how your business appears online so that new customers can find you
Point customers to your website
Which features do we think are important for your Google My Business listing?
Reviews – Google reviews give your business credibility and will help you stand out from your competition.
Photos – New photos enable your potential customer to get an instant feel for your brand.
Posts – You can post links to your blog, create an event, add products with a shop now button. These posts last for 2 weeks before being disappearing.
Why not check your listing now, you might be surprised what’s there. Pop a reminder in your diary to regularly check your online presence on Google.
Further information can be found here…
Get started at google.co.uk/business.
Follow our guide to getting started.
When you’re ready, consider using location-based ads with AdWords Express to reach an even larger audience