Adding video to your social media
There is absolutely no denying video should be an important part of your social media marketing strategy in 2017. The statistics show that on average videos on Facebook get 135% more organic reach in comparison to photos.
Other statistics show that videos up to 2 minutes get the most engagement and 85% of videos are watched without sound.
We do however have a bit of a confession to make! We hate the thought of having to be on screen. Don’t worry we’re dealing with it. We have to, especially when we’re asking our clients to add this into their marketing mix.
Have you shied away from video? If you have, you’re probably thinking, video is not for me, well that’s where you’re wrong. We’d really like to see you on screen, but if that feels like a step too far at the moment we have some tips for you.
Below are three ways to create simple videos for Facebook and other social media channels where you are not on screen.
- Facebook Slideshows – if you have between 3 and 10 images to share on Facebook have a go at easily creating a slideshow. Facebook have made this functionality really easy to use and you can even add music. Our top tip is to ensure the speed of the slides/images every 3-4 seconds, this allows the video to move at a good speed.
- Boomerang – if you like our Facebook page you will know we love this app. The Boomerang app allows you to create 4-second videos that are shown on a loop. We think it’s a really fun way to add a little personality to your posts.
- Legend – is a great little app that can turn your quotes and customer reviews into videos. It allows you to upload your own image and add your own text. It will then give you a range of designs to choose from.
Video is a powerful tool that will help you to tell the story of your business. We hope our tips give you the confidence to have a go. Whether you like it or not you need to embrace video. Once you’ve experimented with these tools, please do have a go at some video. Facebook live is a fantastic way of interacting with your audience and we think it’s here to stay.
Watch out in June for our video which Ben at BRS Films is helping us to create.
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