Running your own business is like a game of snakes and ladders!

We’ve been networking quite a bit this year. We’ve spent a lot of time chatting with small business owners and it seems that many of us are experiencing the same challenges. Running your own business is like a game of snakes and ladders.

We’ve mentioned it before but we believe that goal setting is so important when you’re self-employed.  During the first week of the year, we followed our own advice. We sat down and wrote our goals for the next 90 days. We looked back at the past 90 days and we were pleased with our performance, we’d achieved our goals. We sat there looking at our goals in the context of our 3-year plan and felt smug at how achievable they looked. We formulated our plan for the next 90 days. Growth, whilst looking after our current customers.


Running your own business



Running your own business

Then we rolled the dice… and, we landed on a snake! A client we work for sent us an email telling us they needed to scale back their use of our services as their circumstances had changed. Could we have known that we were going to get that email? What could we have done differently? We’d set our goals, surely that was enough?

After a few days of grumping, we decided it was time to roll the dice again! What did we learn…

  • As a consultant or agency, you are never in control of the decisions a client may make. As quickly as you climb the ladder you can slip back down the snake.
  • Don’t be complacent as you never know what’s round the corner. Whilst our goal setting is a useful exercise, did we plan for the snakes or were we just hoping for ladders?
  • Continue to think about and put into action ways for your business to grow. Review goals regularly and adjust and change them to cope with snakes and ladders.

Have you ever experienced this type of challenge in running your own business? We’d love to add your tips and learning to our list.

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Emma & Kate.